![\"history-of-native-ads-infographic.png\"](\"/blogs/a-history-about-native-advertising/history-of-native-ads-infographic.png\")
If you have a working website or a blog, an easy way to monetize it is by running ads. Monetization through ads is a lucrative option that most website publishers currently use. Google AdSense is one of the most sought-after tools for website monetization, owing to its reliability in many aspects.
\n\nHowever, in this blog post, we’ll discuss why you might want to use a Google AdSense alternative and the best alternatives in the market for bloggers and website publishers.
\n\nAlthough very popular, AdSense does have a few limitations that could come in the way of smooth and continuous monetization of your website.
\nRejected application: If you need an AdSense account, you must ensure that your website has enough content and it is appropriate.
\nBanned account: AdSense has strict rules and policies to prevent ad fraud and protect advertisers from pretend publishers. Thus, there are chances that you might be banned for something you did unintentionally.
\nLimited customizations: While many tools offer the ability to modify ad units by color and size to tailor them to the look and feel of your website, AdSense has limited capabilities of this kind.
\nMinimum payout constraint: AdSense requires you to earn a minimum amount of revenue (at least $100) before receiving a payout from the platform. This amount is higher when compared to some other platforms.
\nRevenue sharing: AdSense works on the revenue sharing model. You receive only 68% of the revenue generated, and the remaining amount is AdSense’s share, which is higher than most platforms similar to AdSense.
\nAdditionally, if you wish to have diversified sources of demand for added revenue, you might want to opt for a platform other than Google AdSense. Below is a list of some top AdSense alternatives and equivalents.
\n\nAd space or ad inventory refers to specific areas inside an app where ads can be displayed. App developers can deploy containers called ad units on the ad space to display in-app ads. Ad units can accommodate in-app mobile ads in various formats. Let’s learn more about them.
\nGreedyGame AdX is a website and app monetization platform trusted by thousands of publishers. It accepts websites with appropriate content and design and does not require a traffic threshold. The minimum payout allowed is $100 per month; if less, payouts are made in 60 days. GreedyGame AdX supports web interstitials, parallax, sticky footer, and page push down (PPD) formats.
\n\nEarlier called VigLink, Sovrn Commerce is an excellent option for beginner websites. You can choose between CPC (cost per click) and CPI (cost per impression) models and a variety of ad formats, including display and video ads. The minimum payout is as low as $10 through PayPal and $50 if you choose direct deposits.
\nPropellerAds is best known for popunder ads that run under the current browser window and appear when the window is closed. It also has options for other targeted and untargeted ads, supporting formats like native, video, and banner.
\nThe platform easily approves your account and has a minimum payout of just $5. Moreover, it does not require minimum site traffic, which implies that it is a useful AdSense alternative for low-traffic websites.
\n\nylliX is a self-serve platform offering various types of desktop ads, including banners, pop-ups, and anchor ads. It also has minimal entry criteria, allows daily payouts, and has a minimum payout limit of just $1. You can run ads based on impressions, clicks, or actions and do not need a minimum amount of traffic to join ylliX.
\n\nMonumetric is one of the best AdSense alternatives for bloggers, especially mid-sized. It works on the cost-per-impression model, where you get paid whenever a user sees an ad. With highly-targeted ads, the platform ensures high earnings on impressions.
\nMonumetric’s entry criteria include a minimum of 10 thousand page views per month, and it allows a minimum payout of $10.
\nWith strict policies to prevent fraud and protect advertiser brand image, Mediavine is a good option for big and small lifestyle bloggers. It offers highly targeted ads in the lifestyle niche, such as health, fashion, food, and other areas.
\nMediavine takes in blogs with at least 50,000 page views in a month, which is relatively higher than some other AdSense competitors. Also, it offers a minimum payout of $25.
\nIf you are an established blogger with visitors majorly from the U.S., U.K., and Canada and have quality content and design, Media.net is a great alternative to AdSense. It specializes in contextual ads and offers other formats such as display and native ads. In essence, the central selling point is that the platform gives you access to Bing and Yahoo ad networks.
\nLike AdSense, Media.net supports a minimum payout of $100 and provides a similar overall experience in terms of features, quality, and earnings.
\n\nIf your website is in English, has high-quality content and design, and consistently receives a good amount of traffic (at least 100,000 visits a month), you can quickly sign up with BuySellAds. It is a self-serve platform that takes 25% of your revenue as a service fee and allows a minimum payout of $20 through PayPal.
\nSetupad employs the header bidding setup to connect publishers with advertisers and enables you to earn at least 30% more than Google AdSense. Some of the ad formats it supports are rich media ads, video ads, and display ads.
\nSetupad requires you to fulfill the prerequisite of 100,000 visits per month on your website. Furthermore, you can receive a payout in 30 days if your earnings are at least €100; otherwise, payments are generated every 60 days.
\nWhile you can do a lot with Google AdSense, there are other platforms that offer more or even the same features at a lesser cost. Try a few and compare the results before you finalize one for your website. And if you wish to diversify your revenue sources, using an AdSense alternative is a safe choice.
\n","slug":"/resources/blog/9-google-adsense-alternatives-for-bloggers-and-new-website-publishers"},{"data":{"title":"A Complete Guide to Google App Campaign","cover":"/blogs/google-app-campaigns/create-google-app-campaign.png","date":"2022-10-03","tags":["Mobile App Campaign","App Campaign Growth","App campaign Optimization","Google Ad Campaign"],"category":["Google App Campaign","App Campaign optimization","Grow"],"description":"Learn everything about app campaigns on Google; how it streamlines the app marketing and promotion process and provide benefits to app developers.","excerpt":"With approximately 50% of the world population using a smartphone, the mobile app industry is booming, and it is set to scale higher growth in the future.","author":"Rehnuma Khatoon"},"contentHtml":"With approximately 50% of the world population using a smartphone, the mobile app industry is booming, and it is set to scale higher growth in the future.
\nApp marketing is an integral part of app development for app owners worldwide. App developers always seek to promote their apps across the targeted audience and potential customers. While there are multiple ways you can optimize your app organically, advertisers these days use paid channels to push their apps to a broader audience.
\nPaid advertising allows advertisers to optimize the app according to Google's app promotion compliances and improve their app listing positions. On the flip side, the organic app marketing approach has limitations regarding extensive growth hacking.
\nLet's understand an outcome-driven paid app promotion tactic; the Google app campaign. Check our guide that helps you comprehend various app promotion aspects with Google app campaigns. We've covered everything you need to know, from the definition to step-by-step instructions on creating app campaigns.
\nGoogle app campaigns are designed to maximize app revenue, accelerate user acquisition, in-app conversions, and app installs. App advertising campaigns on Google use machine learning techniques to analyze 300+ million signal combinations and show your ads to those interested in your app's offerings or any similar app. Formerly known as the Universal app campaign, the Google app campaign is an automated Google ad tool for app marketers/developers/owners. It allows them to promote their Android or iOS apps on the Google search engine, contributing directly to the Playstore listing ranking of the app.
\nOnce your app campaign is approved and live, Google will run your app ads across various Google-owned platforms such as Google search ads, YouTube, Google Play, Google display networks (Gdns), Google news, and more. With that, your app gets a chance to appear across millions of audiences likely to be interested in your offering (only when the ads are relevant to your app campaign).
\nThe Google app campaign’s mechanism differs from most ad campaigns as it does not ask app marketers to design campaign-specific ads. Google creates ads of different formats using the text ideas, videos, still images, and assets advertisers provide in their app’s store listing. Created ads are distributed across Google’s authorized channels, encouraging your target audience to perform the desired actions and grow your business with more app installs, quality traffic, and user acquisition. This way, Google promotes your app throughout its ecosystem from a single app campaign.
\nTo start your app campaign, you must provide Google with essential information related to your ads, such as text, initial bid, budget, language in which you want your ads to appear, and targeted geo locations for the ads. Google strongly recommends app campaign owners share landscape images, portrait videos, and landscape videos along with HTML assets wherever required.
\n\nThe information you share is stored and processed in Google’s system, where it tests different ad formats and displays high-performing ads before the audience without requiring you to put extra effort into running the app campaign or managing the ads.
\nOnce you choose “App promotion” as your campaign’s goal, Google will provide you with three different app campaign subtypes; “App installs,” “App engagement,” and “App pre-registration (forAndroid apps)” for them. Each campaign subtype has a specific objective to achieve. Advertisers can choose the right sub-campaign type based on the campaign’s end objective: app installs, engagement, or registration.
\nApp engagement campaigns are focused on ads encouraging existing app users to engage with the app, For example, by organizing a giveaway or contest.
\nApp install campaigns encourage targeted users to install the app. To make such campaigns a success, You must perform specific actions such as in-app conversions and app store optimization while targeting valuable users who are more likely to be interested in your app and its offerings.
\n\nAchieving success on pre-registration app campaigns is challenging. Run ads that are capable of driving excitement among the targeted users. Create ad titles based on a hypothetical search query analysis. For example, if your targeted users are GenZ gamers and you are launching a gaming app, the title should go like this: “Earn while you play- Enter a new world of gaming.”
\nYour app campaign on Google allows you to create your ads using the app information you provide. Furthermore, you can modify the ads and make them more relevant to your audience by adding images and videos.
\nEvery business has a budget allocated to determine how much their capital is and how more they need to regulate their business operations. Regarding your Google app campaign, you need to set a target for a total cost per install and maximum daily ad budget. However, you are free to adjust your budget anytime.
\n\nGoogle displays objective-specific ads in front of your app’s targeted audience. For example, you can Depend on what action you want the audience to take; the app campaign will create ads and show them to people interested in your app.
\nWe already discussed that Google creates your ads using the assets you share in the form of videos, text, and images. Hence, let’s look at the most significant aspects regarding Ad formats and help to guide you in setting up Google ad campaigns.
\n\nApp campaigns facilitate an effective and seamless promotion of your app across various Google platforms such as Google search, YouTube, Google Play, and display networks. Follow the steps below to setup your Google app campaign:
\nKnowing the best practices to improve the performance of your app campaign is an integral step for optimizing your app campaign. Following are a few \"best practices\" that work for most app campaigns.
\nConversion tracking is the most vital step for checking your app campaign-related actionable insights and making changes in the existing strategies as required. Conversion tracking lets you see how well your ads perform and help you attain your campaign goals, such as app installs and in-app activities.
\nYour marketing assets are what your prospectus will see at first to get an idea about your brand, product, or services that you offer to them. Hence, to impact your targeted audience significantly, it's highly advisable to set up campaigns with various assets. Based on how your prospectus engages with the ads, you can determine which assets you should prioritize to drive high engagement to your app campaign.
\nYou can examine various aspects of the campaign by measuring app performance at regular intervals. Using Google Analytics, you get enough data to find out what's working and what areas your campaign needs improvement. For example, you can track the location where the download for your app is high and push more ads across that location.
\nGoogle app campaigns are dynamic, thanks to Google's core focus on providing top-notch campaigning experience to brands and businesses worldwide. You can modify your app campaigns anytime, such as switching to a different campaign objective, modifying the name, campaign description, etc.
\nRegardless of your objective on the campaign, you must create outcome-driven growth strategies, which is unfortunately not an overnight task. Programmatic advertising experts at GreedyGame help app owners to create a winning app campaign besides skyrocketing their app growth and overall revenue. From setting up the drive to ensuring high revenue generation, such companies undertake the whole growth responsibility, allowing app developers to focus on building great apps.
\n\nHaving the right bidding strategy in place is very important for the success of your app campaign. App campaigns on Google provide various options to customize your bidding goals. For example, if your campaign aims to increase app installs, set a campaign on \"target cost per install (Target CPI).\" Likewise, if your campaign targets pre-app registration, you should select a bidding campaign called \"target cost per install.\"
\nSetting up an app campaign is an excellent way to accelerate your app's growth without fail. Also, you can start your campaign with any user acquisition platform since they have proven advantageous for numerous advertisers. You can create an app campaign in no time, manage it effectively and begin growing the next minute with user acquisition platform-based app campaigns.
\nIf you are looking to boost your app campaign and skyrocket your app growth, we are here to help you. Connect with our app marketing experts to discuss your requirements.
\n","slug":"/resources/blog/a-complete-guide-to-google-app-campaign"},{"data":{"title":"In-App Advertising With SDK X: GreedyGames Ad Revenue Optimization Platform","customTitle":"In-App Advertising With SDK X: GreedyGame’s Ad Revenue Optimization Platform","cover":"/blogs/in-app-advertising-with-sdkx/in-app-advertising-with-sdkx-greedygame-ad revenue-optimization-platform.png","date":"2022-09-26","tags":["In-app Advertising","App Monetization","Ad Revenue","Mobile Advertising","Publishers","Fill Rates","eCPM"],"category":["Monetize","SDK X","Mobile Advertising"],"description":"Get familiar with SDK X - GreedyGame’s ad revenue optimization platform. Learn about our monetization SDK that can help you increase ad revenue.","author":"Sabqat Ruba","excerpt":"According to a survey by Statista, spending on USD 327.1 billion in 2022. This means a prosperous future for mobile app owners, improving their chances of increasing app earnings."},"contentHtml":"According to a survey by Statista, spending on mobile advertising reached USD 223 billion in 2020 worldwide and is expected to hit USD 327.1 billion in 2022. This means a prosperous future for mobile app owners, improving their chances of increasing app earnings.
\nA form of mobile advertising, in-app advertising, is currently ever so popular across the world and even attained a market value of USD 110.9 billion in 2021. As much as it promises financial affluence to mobile app owners, it must be employed correctly to achieve the desired outcome.
\nAt GreedyGame, we built a platform – SDK X, an ad revenue optimization platform, to help app owners or so-called publishers in the ad tech industry enhance their in-app ads' revenue. Let's learn more about SDK X's offerings parallelly with how it helps to achieve in-app advertising.
\nIn-app advertising is a type of mobile advertising that enables app developers or app owners to monetize their app by serving ads inside it. This process may involve an ad network or ad exchange, which is an automated marketplace that allows publishers (app owners) to sell their ad inventory in real-time and advertisers to bid on it, acquire it, and display their ads. At times, multiple ad networks may also be involved in the buying and selling of ad space.
\n\nAd space or ad inventory refers to specific areas inside an app where ads can be displayed. App developers can deploy containers called ad units on the ad space to display in-app ads. Ad units can accommodate in-app mobile ads in various formats. Let’s learn more about them.
\nBelow are the different types of ad formats.
\nNative ads: These ads are designed to match the look and feel of the app; thus, they appear to be a part of the app's content. They are non-disruptive and do not hamper the user experience, which makes them the best ad format for in-app mobile ads.
\nInterstitial ads: These ads are displayed in full screen and appear during the natural transitions of the app, such as between different levels in a game. They have a close button at the top right corner.
\nBanner ads: Banner ads are displayed on the top or bottom of the app screen throughout a user session and refresh automatically after some time. The ad format is prevalent as it is effortless to implement for app monetization purposes.
\nApp-open ads: App-open ads are used to monetize app load screens. These ads appear on the app's loading screen when it is in the foreground. They usually go along with the app’s branding, which takes up 15% of the screen, so the users don't feel they have navigated away from the app.
\nRewarded video ads: Users have to opt to watch rewarded video ads to get a reward as an outcome. This is especially predominant in scenarios where a user wants to unlock content such as level-ups or virtual coins in mobile games.
\nRewarded interstitial ads: These ads are a type of incentivized ad formats. They appear during the natural transitions of the app, such as between levels in a game, rewarding the users who watch them. During the app transition, rewarded interstitials have an introductory screen that announces the reward and gives users a chance to opt-in. The user can skip or opt-out of the ad at any point.
\nSo, app publishers or owners can display ads in various formats. But every time an ad is shown, you must ensure that it does not affect the user experience and adheres to all the Google ad policies while driving the desired revenue. This is where SDK X comes into play.
\n\nSDK X is an ad revenue optimization platform that empowers app publishers to maximize their app monetization capabilities. Powered by Artificial Intelligence and Machine Learning, SDK X helps you find the best combination of ad format and demand partner to generate the highest ad revenue based on real-time bids.
\nLet's look at the capabilities of SDK X in detail.
\n\n\nIncrease ad revenue by integrating SDK X into your app with only a few clicks. Get access to Google Ad Manager 360 to connect with other premium ad networks.
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\n\nWith SDK X, perform A/B testing on ad formats, placements, and demand partners to identify the best fit for your application. This means you will always have the best ad formats with the right demand partner at the right placement to ensure the maximum yield for your ads.
\n
\n\nYou don't have to hard code your ad templates for different devices. All you need to do is integrate SDK X with your application to choose from a wide range of adaptive templates and render ads on different devices without any difficulty.
\n
\n\nWith SDK X, you get complete control over ads to target the audience based on specific demographics. Analyze the performance of your ads based on detailed repos and improve your ads.
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\n\nSDK X is compliant with all the Google ad policies by default, so you need not worry about policy violations. All you have to do is choose your a d formats and take ads live.
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With the in-app advertising industry anticipating a bright future, it is the right time to invest in enhancing your ad revenue. GreedyGame offers a 360-degree approach with SDK X that gives results with reduced effort in less time.
\n<a\nhref=\"https://console.greedygame.com/auth/signup\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
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\n","slug":"/resources/blog/in-app-advertising-with-sdk-x-greedygames-ad-revenue-optimization-platform"},{"data":{"title":"GreedyGame Enabled Mobile App Monetization Strategy For Gallery","customTitle":"How GreedyGame enabled effective app monetization strategies For Gallery, eCPM increased by 30%","cover":"/blogs/case-study-gallery/client-report-gallery.png","date":"2022-09-23","tags":["Case study"],"category":["Case study"],"description":"Learn how GreedyGame assisted Gallery app in increasing their revenue by 45% and eCPM by 30% through the deployment of SDKX-our compact app monetization solution.","excerpt":"Gallery app is a simple yet advanced tool to view, manage and organize different file formats of images and videos without an internet connection. Aadhya Wingspire released the app on June 25, 2021, with features such as multiple images and video sharing, volume control, managed brightness, an editing suite and an in-built video player functionality. The app has 1M+ million users worldwide, 4.2 ratings and 2.77K reviews on Playstore.","author":"Rehnuma Khatoon"},"contentHtml":"Gallery app is a simple yet advanced tool to view, manage and organize different file formats of images and videos without an internet connection. Aadhya Wingspire released the app on June 25, 2021, with features such as multiple images and video sharing, volume control, managed brightness, an editing suite and an in-built video player functionality. The app has 1M+ million users worldwide, 4.2 ratings and 2.77K reviews on Playstore.
\n<a\nhref=\"https://play.google.com/store/apps/details?id=com.Gallery_Krrish\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
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Visit the Gallery app on Playstore\n
\nThe Gallery team associated with GreedyGame Media to monetize their app more efficiently, increase eCPM and grow the revenue. Also, they wanted us to do backfilling for their unsold ad inventory and improve Gallery's existing fill rate.
\nOur programmatic advertising experts at GreedyGame thoroughly investigated the Gallery team’s challenges and visions. We then did a core analysis to determine which of our solutions is a good fit for their requirement. As the outcome of the review, we deployed our SDK X- Ad revenue optimization solution into the Gallery app, providing the following app with the following resolutions:
\nBy integrating SDK X into the Gallery app, we opened up their inventory to be shown across multiple demand partners for real-time bidding. Further, with the backfilling approach, we helped this app to grow eCPM by 30%.
\nWe optimized demand partners for Gallery app, allowing them to create highly relevant ad units. Our team, based on their thorough analysis, equipped the Gallery’s publisher with valuable ads performance datasets for engagement-oriented ad planning. Together with these strategies, their app generated 45% more revenue in 30 days.
\nGallery team has had a cherishing experience with GreedyGame and our Ad revenue optimization solution- SDK X. Here’s what they have to say about us:
\n“We collaborated with GreedyGame because of their approach of integrating modern-day advertising technologies into compact solutions, and we are glad to have made this decision. Their solution- SDK X, helped us monetize our app better, thereby increasing the eCPM!”
\n","slug":"/resources/blog/greedygame-enabled-mobile-app-monetization-strategy-for-gallery"},{"data":{"title":"Self-Serve Advertising Platforms: A Nifty Tool For Advertisers And Ad Tech","cover":"/blogs/self-serve-platform/Self-Serve-Advertising-Platforms-A-Nifty-Tool-For-Advertisers-And-Ad-Tech.jpg","date":"2022-09-14","tags":["App Growth","Advertisers","Grow Platform","User Acquisition","Self-service Advertising"],"category":["Growth"],"description":"Self-service advertising is a buzzing trend in ad tech. Understand the importance of self-serve advertising platforms and familiarize with GreedyGame’s GROW.","author":"Sabqat Ruba","excerpt":"A buzzing trend in the ad tech industry, self-service advertising platforms are becoming increasingly popular among advertisers, given the numerous possibilities and the control they provide. As media buyers started to rise, the ad tech industry became keen on developing new ways to ease ad serving and improve various aspects of digital advertising for advertisers. That’s when self-serve platforms came into being."},"contentHtml":"A buzzing trend in the ad tech industry, self-service advertising platforms are becoming increasingly popular among advertisers, given the numerous possibilities and the control they provide. As media buyers started to rise, the ad tech industry became keen on developing new ways to ease ad serving and improve various aspects of digital advertising for advertisers. That’s when self-serve platforms came into being.
\nSelf-serve or self-service advertising platforms enable ad serving without human intervention, such as the involvement of sales reps and ad operation executives to create and run ad campaigns. So, what happens in a self-serve advertising platform? You create a campaign by choosing the cost model, targeting, budget, and other specifications and send it for approval. Once the campaign is approved, your ads run, fetching the desired results.
\nMany times, we confuse DSPs with self-service platforms. However, there is a significant difference between the two.
\nBoth DSPs and self-service advertising platforms serve the purpose of connecting you to supply sources. The key difference is the self-serve platforms’ inability to let you choose the supply sources directly through the platform. In lieu, you can solely set up and run campaigns on such platforms.
\n\nFor example, Google Ads, Facebook Ads, and other similar tools provide an interface to manage campaigns, but they are not DSPs. Instead, they are self-serve advertising platforms because they do not let you choose specific audiences or publishing partners. Rather,\nyour campaigns reach the audiences created or selected by the platforms, based on the targeting you set up.
\nSelf-serve advertising platforms are beneficial to any app, business, or website that wants to scale through ad campaigns. Below are the benefits.
\nReduced dependencies on external factors: The involvement of a sales rep and ad operations expert is completely avoided. Moreover, you can make changes to your campaigns at any time, all by yourself, so dependency is reduced.
\nComplete control over the campaigns: If you are an industry expert, you can leverage self-serve advertising platforms to their full potential. Create and manage campaigns that work in your favor to take complete advantage.
\nNo restrictions on entry: Whether you are a small business or a mid-sized company, have a vast budget or want to run a small campaign, self-serve platforms have no entry barriers.
\nFreedom to experiment: Having complete control over your campaigns implies that you get the freedom to experiment with them. You can A/B test formats and other parameters to identify what works best for you.
\nBelow are some widely-used self-serve advertising platforms.
\nPaid search on search engines like Google, Yahoo, and Bing work on Pay-Per-Click or PPC basis. These ads target users based on keywords you choose, and you pay every time a user clicks the ad.
\nDigital-Out-Of-Home (DOOH) self-serve advertising platforms for advertisers to display ads on billboards. These platforms help you dynamically target ads at individuals walking past them.
\nGreedyGame’s attempt at hopping on the self-service trend becomes successful with our brand-new self-serve user acquisition platform - GROW.
\n\n\n\nYou get comprehensive insights into the campaign performance - from impressions and clicks to conversions and revenue in real time. With accurate real-time data and reporting, you are empowered to make data-driven decisions.
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\n\nGROW supports CPA bidding so that you can pay for specific actions on your ads. Also, multiple cost models like CPI, CPC, CPR, and CPM are supported on our self-service platform.
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\n\nThere is no need to rely on an external tracking system. GROW offers an in-built tracking system with helpful, in-depth analytics about your campaigns.
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Premium Inventory: Get access to high-quality inventory while ensuring that your ads reach the right audience.
\nDedicated account managers: Even though you get complete control over your campaigns, our support team is available 24/7 to answer your queries and assist you.
\nLow acquisition cost: Get app installs starting at $0.013 (INR 1). Invest in ROI-driven marketing at an affordable price and get the best out of it.
\nGlobal reach: Identify your target audience and reach them quickly and easily with our global network of apps and affiliates.
\nHigh-quality campaigns: Ads are served to the right users at the right time with 100% policy compliance, ensuring quality and results.
\nLearn more about GreedyGame’s self-serve advertising platform - GROW.
\n<a\nhref=\"https://grow.greedygame.com/auth/signup\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
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\n","slug":"/resources/blog/self-serve-advertising-platforms-a-nifty-tool-for-advertisers-and-ad-tech"},{"data":{"title":"Impact of Web3 on Advertising and Media Industry","cover":"/blogs/web3/impact-of-web3-on-advertising-and-media.jpg","date":"2022-09-13","tags":["Web3","Mobile Advertising","App Growth","AdTech Tools","AdTech Solutions","Ad Revenue"],"category":["Web3","AdTech"],"description":"Web3 is set to dramatically transform the Adtech industry, which is undergoing constant evolution to adopt new advertising technologies.","author":"Rehnuma Khatoon","excerpt":"Web3 has the potential to dramatically transform the Adtech industry, which is in a constant mode of evolution to adopt new advertising technologies and techniques."},"contentHtml":"Web3 has the potential to dramatically transform the Adtech industry, which is in a constant mode of evolution to adopt new advertising technologies and techniques.
\nThe Adtech industry has continued to transform, corresponding to technological evolution. From print to digital ads, the medium of advertising has changed significantly over the years.
\nGiven that the Adtech space is constantly evolving, advertisers must keep abreast of the latest technologies shaping the tech horizon.
\nWith advertisers innovating new and improved ways to promote their brand and offerings, brands also look for ways to upgrade their branding approach and shift to an unconventional ecosystem. Likewise, ad tech bodies are interested in learning about Web3 Adtech and taking advantage of this concept. In this regard, let's decode Web3 and understand how it drives value to the advertising industry.
\nAs Web3 is an emerging concept, it currently lacks a precise definition. That said, the core concept of Web3 represents the third iteration of the internet- a decentralized web. Along with decentralization, Web3 strives to transform the way identity and ownership work in the existing centralized web ecosystem. Essentially, the term \"Web3\" is the result of natural progression in the web; Web1, Web2 and Web3. Let's understand these different phases of the internet.
\nWeb1- Read-only web
\nWeb2- The social web
\nWeb3- The decentralized web
\n\nAdtech is the abbreviation for advertising technology, an overarching term describing the tools, technologies, and software advertisers use to create maximum impact on their targeted audience.
\nThe Adtech industry is growing fast. In 2018, the global Adtech software market was valued at USD 16.27 Billion and the same is expected to reach USD 29.85 by the end of 2026 (according to the statistics of verified market research). As the number of brands and advertisers increases rapidly, buying and selling ads becomes a complex process. To address this challenge, Adtech companies offers a range of tools and technologies, streamlining the advertising process on both the publishers’ and advertisers' end.
\nThese Adtech companies have started to offer their services apart from solutions. Standard services of the best adtech company include developing adtech tools such as demand-side platform (DSP), supply-side platform (SSP), and technologies like ad servers and ad networks. These tools enable advertisers and publishers to reach their milestone of buying and selling impressions via a highly profitable deal.
\nLike other industries, Adtech is a growing and consistently evolving industry. Adtech companies must keep pace with emerging advertising trends & technologies to upgrade their ecosystem in a more timely fashion. The current version of the internet, the centralized web or Web2, is slowly hopping on the bandwagon of decentralization or Web3.
\nEventually, the advertisers and brands will start showing interest in promoting ads across the decentralized Web3 environment. From social media platforms to chatting apps and wallets, decentralized platforms will revolutionize the core concept of Adtech.
\nTherefore, Adtech companies must prepare themselves to welcome the Web3 revolution wholeheartedly. They should comprehend the concept of advertising in web3, brainstorm ideas to build Web3-powered Adtech solutions, software, and tools. Also, Adtech companies must understand how ads will display on a Web3 ecosystem, who will own the ad content and how they can earn revenue without acting as middlemen between the advertisers and publishers. That's the only means Adtech can guarantee companies' sustainability.
\nWhen the internet was officially introduced on January 1, 1983, people considered it a simple technology to exchange information via emails and text-based messages. However, many brands and advertisers perceive the internet as a tremendous opportunity to grow their business through effective advertising.
\nThe banner era was when display ads in digital banners started to gain traction across advertisers, encouraging them to produce creative and highly engaging banner ads to attract targeted audience demographics. The duration from 1994 to 1996 is considered the banner era.
\nBetween 1999 and 2000, the channel era showed a considerable rise and fall in online advertising. While Google's advent in 1998 revolutionized the digital advertising ecosystem, tools like \"Adblocker\" created a bundle of challenges for advertisers and publishers alike. However, mobile and web advertising both peaked during the channel era.
\nThe social era (from 2005 to 2008) aggregates overwhelming popularity due to the launch of the three most prominent social networking giants- YouTube, Facebook, and Twitter. These platforms revolutionized the Adtech industry by allowing brands and advertisers to publish highly engaging content in ads that are easy to engage, understand, display, and share.
\nSince 2009, online advertising has had a solid grip over brands. With that, advertisers started to seek conspicuous ways for effective advertising and brand promotion. That's where native ads gained momentum. The ad format helped advertisers to showcase their ads in a more genuine manner that could sync up with the feed and make a higher impact on the viewers.
\nThe beginning of 2004 brought a revolution in the Adtech world. Companies started to realize the importance of different online advertising patterns, such as native, email, push, and more. Now, we are entering the next era of advertising- \"Web3 and metaverse\".
\nMetaverse and NFT games are currently driving high traffic to the brands. Also, brands are targeting metaverse-based platforms to display their ads and boost their brand reputation.
\nWeb3 entails the development of metaverse platforms, blockchain-powered dApps, crypto games and decentralized solutions, addressing the challenges in the centralized or Web2 ecosystem.
\nRegarding the impact of Web3 on the ad tech industry, Web3's idea of decentralization will discover new trends in advertising technology, encouraging brands to shift to decentralized ecosystems and show their ads to the masses. Corresponding to such changes, brands, in the coming years, will start pushing ads on dApps like Pancake and OpenSea rather than centralized apps.
\nHowever, the concept of Web3 is in its infancy. Right now, even the top brands trust the centralized web and the tech giants regulating the ecosystem, such as Google, Facebook, and Youtube. Once the decentralized web dominates the centralized web, these platforms will possibly decentralize their infrastructure and hop on the future. Hence, brands will rely on decentralized ad networks, ad exchanges, and ads.
\nDigital media and advertising brands first need to thoroughly understand the concept of web3 if they want to leverage its benefits and elements such as blockchain, metaverse, augmented reality, and virtual reality.
\nWeb3, for advertisers (or brands), refers to a \"new internet\" powered by blockchain technology for decentralization. The difference between centralized and decentralized web is that decentralized web allows the content creators (or the advertisers) to claim ownership of the ads. Whereas, in centralized web infrastructure, third-party authorities hold the content's ownership on behalf of the advertisers or the brands.
\nAt GreedyGame, we believe in democratizing app economies and making app development sustainable for app owners. Our clan of experienced app developers and programmatic advertising experts is focused on building Adtech tools and growth hacking apps that help advertisers and publishers attain their desired objectives such as maximizing app revenue, improving user acquisition metrics etc with complete policy compliance. Following is a brief description of our growth hacking solutions that are trusted by millions of brands worldwide:
\nA comprehensive dashboard for app/website/game owners to get premium demand for their inventories. Also, it helps publishers to leverage GAM's demandt to monetize their ads. A team of GreedyGame's AdX experts is working with core dedication to resolve your issues related to Google's policy violation.
\n\nGrow is a growth hacking platform designed to help developers grow their apps. Whether you are creating an app from scratch or seeking to optimize your existing campaign, Grow is the way to achieve your goal without fail. With Grow, you can drive qualitative traffic to your app, optimize CPI (cost per install), and get feedback on improving your campaign.
\n\nOur developers have built GreedyGame SDK X for developers to simplify the integration of demand sources like AdMob into your app. It supports unparalleled growth on your app by improving the fill rates and eCPMs on your ad units.
\n\nThe Insights platform is a missing puzzle in analyzing mobile apps and websites. It helps the app developers understand the ins and outs of user behavior and get valuable insights for determining ROAS' efficiency and similar metrics to make the right decision.
\nGreedyGame will soon integrate all the above solutions into a unified dashboard for a high-quality user experience. App developers or owners can sign up for their desired solutions right from the dashboard while they can simultaneously explore other solutions.
\n\nFurthermore, GreedyGame's team researches new advertising trends, tools and technologies to build futuristic Adtech solutions. Whether centralized, decentralized, Web3-focused, or Web2-focused, the company is open to assisting diverse app owners seeking to grow their apps and leverage monetization.
\nWeb3 is not a mature concept yet as much progress is ongoing on its horizon. While it has the potential to revamp the media and Adtech companies, advertising experts have barely scratched the surface of Web3 as of now. In the coming years, Web3 will become a more mainstream and globally accepted concept and it will replace the idea of centralized entities and intermediaries.
\n","slug":"/resources/blog/impact-of-web3-on-advertising-and-media-industry"},{"data":{"title":"Open Bidding Simplified: A Complete Guide","cover":"/blogs/bidding-simplified/open-bidding-simplified-a-complete-guide.jpg","date":"2022-09-09","tags":["Ad Revenue","App Monetization","Mobile Advertising","App Revenue","In-app Advertising","Header Bidding","Open Bidding"],"category":["Monetize","Mobile Advertising"],"description":"Learn about Google Open Bidding and how it can make an impact on your ad revenue. Also, compare Open Bidding with Header Bidding to understand how they work.","excerpt":"Open Bidding or Exchange Bidding in Dynamic Allocation (EBDA) is an auction that takes place within the and not the user's browser. In Open Bidding, you (publishers) can invite various demand partners to bid on your impressions in real time. You can use Open Bidding with Google Ad Manager, which offers billing, reporting, and trafficking features.","author":"Sabqat Ruba"},"contentHtml":"Open Bidding or Exchange Bidding in Dynamic Allocation (EBDA) is an auction that takes place within the ad server and not the user's browser. In Open Bidding, you (publishers) can invite various demand partners to bid on your impressions in real time. You can use Open Bidding with Google Ad Manager, which offers billing, reporting, and trafficking features. Let's learn more in detail!
\nIn order to offer an effective alternative to Header Bidding, Google established Open Bidding. The objective was to provide a means of integrating demand partners other than Google's while lowering page latency. As Google Open Bidding is server-side and does not run on the user's browser, it results in better core web vitals, faster page loading, and improved user experience.
\nAlso, since multiple demand partners compete with Google's demand for impressions, publishers see an increased fill rate and eCPM.
\n\nAs a publisher, you can access Open Bidding only when you have a Google AdX account linked with Google Ad Manager that is set to 'Default for dynamic allocation'. Find more information about setting up Google Open Bidding.
\nAd Manager handles Open Bidding requests through a server-to-server integration between publishers and demand partners. It conducts a unified auction after an ad request is produced, to find the optimum yield. This allows external demand partners to compete in real-time for your inventory.
\nBelow are the steps that take place in Google Open Bidding.
\nEven though Open and Header Bidding both have pros and cons, both are prevalent technologies trusted by publishers worldwide. Reach out to us for clarity or assistance at publisher@greedygame.com, we're here to help!
\n","slug":"/resources/blog/open-bidding-simplified-a-complete-guide"},{"data":{"title":"Introducing GROW: GreedyGame Self-Serve User Acquisition Platform","customTitle":"Introducing GROW: GreedyGame’s Self-Serve User Acquisition Platform","cover":"/blogs/introducing-grow/introducing-grow-greedygame-self-serve-user-acquisition-platform.jpg","date":"2022-08-26","tags":["App Growth","Advertisers","User Acquisition","Grow Platform"],"category":["Growth"],"description":"Our new self-serve user acquisition platform helps you get quality users for app growth. Get access to premium inventory and 5000+ apps to acquire users that last.","author":"Sabqat Ruba","excerpt":"As app developers or app owners, the process of building an app can be tiresome with a myriad of things to deal with. Let’s consider you did them all, and now you have an app that’s ready to be used. But wait… who will use it? The challenge doesn’t end with creating and launching the app. In fact, new challenges await you in the process of exposing the app to the world and getting users to install it."},"contentHtml":"Your app might be the best of its kind, but have you discovered the strategy to grow it yet?
\nAs app developers or app owners, the process of building an app can be tiresome with a myriad of things to deal with. Let’s consider you did them all, and now you have an app that’s ready to be used. But wait… who will use it? The challenge doesn’t end with creating and launching the app. In fact, new challenges await you in the process of exposing the app to the world and getting users to install it.
\nIn other words, scaling an app can be a tedious job. Considering all the hurdles that can come your way, we have devised the ultimate solution.
\nGrow gives you complete control over your campaigns by allowing you to manage them from end to end - from creation to tracking. You can:
\nAll the capabilities listed above work in synergy to give you the best results for your user acquisition campaigns. Grow helps you:
\nMoving on, we now want to get familiar with the Grow platform’s key features. Let’s start exploring!
\nAlthough setting up a campaign to achieve the desired results can be a prolonged process, Grow simplifies it by splitting it into a few simple steps.
\n\n\n1. Campaign details
\n
\n\nThis is where you will specify the campaign name, preview URL (landing page for the campaign), campaign type, and goals or KPIs. You will also upload the ad creative here.
\n
\n\n2. Tracking
\n
\n\nIn this step, you set up the tracking method for your campaigns. Tracking gives you an idea about the analytics and quality of your campaign. Grow offers three tracking options - tracking by Grow, third-party tracking, and tracking by a Mobile Measurement Partner (MMP). You can choose one and do the setup accordingly.
\n
\n\n3. Targeting & Bid
\n
\n\nTargeting allows you to choose the geolocations and the OS where you want to run your campaign. The bid price is the price at which you want to purchase inventory or ad space. Additionally, you can choose the capping on the daily budget, clicks, and conversions.
\n
\n\nAfter you successfully create a campaign, it goes for approval to our Operations Team. It takes up to 24 hours for the approval process to complete. Once approved, the campaign goes live.
\n
A campaign’s status defines the different stages it has to go through. This information keeps you updated about what’s happening with your ad campaigns. Below are the different statuses of a campaign.
\nAnalytics includes all the critical metrics you need to gauge the performance of your campaign. The metrics include clicks, conversions, spends, conversion rate, and cost per conversion. Knowing these details helps you understand whether you are spending in the right way or getting the expected results. Moreover, you can customize the Analytics view to see only the information important to you.
\nThe wallet allows easy spending as you don’t have to pay each time you want to start a campaign. You can add money to your wallet at once and use it for a campaign anytime. Additionally, you get an in-depth history of all the transactions you made along with the invoices, enabling you to keep track of the spending.
\nEven though you get complete control over your campaigns, you still get 24/7 assistance from our Customer Support Team. You can send an email to grow-support@greedygame.com and have all your queries resolved in no time.
\nGreedyGame has tried to go the extra mile to make user acquisition easy, so you get the most out of your campaigns with the least effort.
\n50+ clients have already started using Grow, and here’s what some of them have to say:
\n“Grow Platform is unbelievable. Huge traffic yet with high quality. It really contributed good amount in our revenue from last 3 months. Thanks to Grow team. All the best!“
\n\n\n-Amar Vhanshetti, Sales and Support Head, Adglobi Media
\n
It’s your turn to try it out!
\n","slug":"/resources/blog/introducing-grow-greedygame-self-serve-user-acquisition-platform"},{"data":{"title":"How Gallery overcame a low match rate on Google AdX with GreedyGame","cover":"/blogs/how-gallery-overcame-a-low-match-rate-on-google-adx-with-greedygame/gallery-app-banner.png","date":"2022-08-02","tags":["Google AdX","Policy Violations","App Revenue","Ad Revenue","Google Policy Compliance"],"category":["Monetize","Case Studies","Ad Exchanges","Policy Violations"],"description":"Learn how Gallery resolved limited ad serving and low match rate on Google AdX. We helped them achieve policy compliance and improve average monthly revenue.","excerpt":"The Gallery team reached out to GreedyGame after facing limited ad serving with low match rates on their Google AdX account for a long time. We identified the problems that led to reduced match rates and resolved the limited ad serving on the app.","author":"Sabqat Ruba"},"contentHtml":"The Gallery team reached out to GreedyGame after facing limited ad serving with low match rates on their Google AdX account for a long time. We identified the problems that led to reduced match rates and resolved the limited ad serving on the app.
\nGallery saw an improvement in the match rate from 16% to 100% in approximately 30 days. Their revenue per thousand impressions (RPM) also increased to 110%.
\nThe main challenge Gallery faced was limited ad serving with a match rate as low as 16% on Google AdX.
\nWe identified the reason for low match rates as policy violations in ad placements. Google flagged the Gallery app because of policy compliance issues, which limited the ad serving while reducing the match rate.
\nOur team resolved the policy violations by suggesting better ad placements that improved the match rate and increased the RPM.
\nTo gamify and improve user experience, we helped add a rewarded ad unit that added 20% average monthly revenue.
\nWe also added new ad formats and in-app purchases for diversified revenue.
\nThe match rate improved from 16% to 100%.
\nThe RPM steadily increased to 110%.
\nThe newly-added rewarded ad unit added 20% average revenue per month.
\nHere’s what the Gallery team has to say about their experience working with GreedyGame:
\n“We have been working with GreedyGame for a long time. We initially found it challenging to resolve the limited ad serving issue on AdX, but the GreedyGame team helped us understand the problem and overcome it. They also helped us out in increasing the app revenue by introducing new monetization methods.“
\n\n\n-Nitin Dhorajiya, Gallery Team
\n
<a\nhref=\"https://console.adx.greedygame.com/auth/signup\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
\n
\n","slug":"/resources/blog/how-gallery-overcame-a-low-match-rate-on-google-adx-with-greedygame"},{"data":{"title":"How To Choose An Ad Server: A Complete Guide For Publishers","description":"Understand the importance of ad servers, how they work, and their benefits. Get details about the top ad servers for publishers and their features.","date":"2022-07-28","cover":"/blogs/how-to-choose-an-ad-server-a-complete-guide-for-publishers/banner.png","category":["Monetize","Ad servers"],"tags":["Ad servers","App monetization","Publishers","In-app Advertising"],"author":"Sabqat Ruba","excerpt":"Let's say you do have a great inventory. With many ad networks systems currently existing, it has become easy to find the right advertisers and monetize your inventory. But to get the best out of it in the long run, you need to track performance and work on optimizing it constantly. This is where ad servers come into play."},"contentHtml":"Let's say you do have a great inventory. With many ad networks, ad exchanges, and real-time bidding systems currently existing, it has become easy to find the right advertisers and monetize your inventory. But to get the best out of it in the long run, you need to track performance and work on optimizing it constantly. This is where ad servers come into play.
\nThis blog post helps you understand ad servers, what they are, why you need them, and how to use them
\nAn ad server is ad tech software that performs ad trafficking - deciding what ads to display, when, and on which website, completely taking the process of ad revenue strategy into control. As a publisher, you can rely on ad servers for detailed reporting about the ad campaigns running on your website/app and their performance.
\n\nLet's dig a little deeper into the concept of ad servers.
\nDuring the first few years of online advertising, negotiations between publishers and advertisers took place manually. Soon when the number of advertisers increased, publishers felt the need to have a more efficient system to manage the ads on their website, which is when ad servers were introduced.
\nBoth publishers and advertisers use ad servers but for different purposes. For instance, Google Ad Manager can be used by both publishers and advertisers for their individual requirements.
\nBased on the purpose, ad servers that publishers like you use are called first-party ad servers, whereas ad servers used by advertisers or agencies are referred to as third-party ad servers. There are three basic steps involved in the working of these ad servers.
\nWe're now clear that the working of ad servers depends on whether you use a stand-alone first-party server or a third-party server is involved. Let's look at both processes.
\nAs a publisher, you have a variety of advertisers running on different creatives with different budgets and targeting. An ad server lets you manage these without a hassle. Also, you can use ad servers as a single source of tracking ad delivery and revenue.
\nOther reasons to use an ad server are as follows.
\nSpecific targeting options: Ad servers allow publishers to set up targeting options to serve relevant ads to the users for better results. The different types of targeting are geo-targeting, keyword targeting, and contextual targeting.
\nDetailed analytics: In-depth information about how ad placements, formats, etc., are performing helps publishers plan their inventory. Also, some - ad servers come with built-in inventory forecasting tools.
\nTransparency: The transparency that comes with ad servers stems from the advanced analytics that they offer. Also, almost all ad servers are MRC-accredited or recognized by other similar organizations, making them more reliable.
\nAd frequency capping: The frequency at which an ad must be shown to users is something that you need to master. Gaining more impressions, clicks, etc., without being too repetitive is important, and ad management tools in ad servers help you accomplish that.
\n\nAd rotation: Ad rotation means showing different ads to users every time they land on a page. By doing this, ad servers ensure that a user's experience is not hampered due to redundant ads.
\nAlthough you now know to some extent what an ideal ad server should be like, there are a few more things that ad servers must accommodate.
\nSupport for multiple ad formats: Making ads compatible with various screen sizes and browsers is critical for improving ad revenue. Thus, a good ad server offers multiple ad format capabilities to support different advertiser campaigns and deliver the best results.
\nSupport for A/B testing: A/B testing is a critical aspect that defines a good ad server. It is a process of testing two or more variables of an ad creative to identify the best-performing ad. This can be done by testing an entire ad unit or parts of it.
\n\nSupport for dynamic creative optimization: Dynamic ads are those that are shown to individual users based on their past behaviors or browsing histories. Ad servers with support for dynamic creative optimization allow you to display personalized ads and create retargeting opportunities.
\nBelow are the top ad servers for you.
\nImportant features:
\nTo conclude, ad servers are a great investment for you. Evaluate your requirements thoroughly and the capabilities you are looking for before deciding which ad server to choose. Write to us at publisher@greedygame.com for assistance.
\nPublishers who are growing at a fast pace require monetization solutions that drive results quickly. One such solution is Google AdX. What is it? How do you use it? Should you use it? Find the answers to all these questions right here.
\nWith Google AdX, you can:
\nBut most importantly, Google AdX allows you to work with various programmatic deals to maximize app revenue unlike other monetization platforms.\nHere’s another common question that we come across
\n\nThe key difference between Google AdX and AdSense is that the former is an ad exchange, whereas the latter is an ad network (Read ad exchange vs. ad network).
\nGoogle AdSense allows you to monetize your website by placing a tag on your site’s code. It then manages everything from ad serving to payments, delivering up to a 99% fill rate.
\nBelow are other factors that differentiate AdX from AdSense.
\n\n\nMoving on to the next one - How is AdX related to Google Ad Manager?
\n\nPreviously called Double-click For Publishers (DFP), Google Ad Manager or GAM is an ad server for publishers. (An ad server is a web application that publishers, advertisers, and ad networks use to manage ad campaigns and distribute ads to mobile apps and websites.) GAM integrates AdX, AdSense, and has a\ncapability to host other networks and agencies.
\nGoogle AdX is integrated within GAM in a way that you cannot access it without GAM. As a publisher, you can use GAM to manage your inventory. However, if you want to boost monetization or handle your remnant inventory, you must use AdX as it provides you with a large pool of advertisers.
\n\nNow that we’re clear with the basics, let’s dive into the criteria you need to\nmeet to sign up for Google AdX.
\n\nApart from the apparent prerequisite, which is having a GAM account, below are the criteria for accessing Google AdX.
\nYour website or app:
\n\nYou might ask why the bar is set so high. Although Google doesn’t disclose the\nreasons for these criteria, we assume it wants to ensure that the apps and\nwebsites they host meet the standards for user experience, content, performance,\netc., in order to preserve the brand name. Hence, the hype.
\nSo, how can you get access to Google AdX?
\n\nOnce you meet all the Google criteria, you can either connect with a Google account\nmanager or an authorized third-party agency to get access to Google AdX.
\nLet’s expand on this a bit
\nThis is the direct way of accessing Google AdX. Sign up with Google Ad Manager and have your account approved to start monetizing. After signing up, you will be assigned a dedicated account manager to help you set up and run your Google AdX account.
\nGet in touch with a Google-authorized third-party agency or a Google AdX reseller to get access to AdX demand and help with managing your account. GreedyGame AdX is one such way to do this.
\nWhat does GreedyGame AdX offer
\nGreedyGame is a Google AdX partner that gives you access to premium Google demand, third-party open bidding partners, granular insights, high fill rates, and eCPMs. You are also ensured 100% policy compliance owing to our partnership with Google.
\nHow can you access GreedyGame AdX
\nYou can start using GreedyGame AdX in a few simple steps.
\nWe hope we have answered your queries with this blog post. If not, be free to write to us at publisher@greedygame.com, and we’ll be happy to help!
\n","slug":"/resources/blog/how-to-get-access-to-google-adx-answering-the-top-5-questions-for-publishers"},{"data":{"title":"What are the top 5 factors affecting eCPM?","description":"Learn about the top five factors that affect eCPM, the steps to measure it. Also, get insights into the steps you can take to boost eCPM rates for mobile ads.","date":"2022-07-01","cover":"/blogs/what-are-the-top-5-factors-affecting-eCPM/banner.png","tags":["eCPM","Fill Rates","App Traffic","Mobile Advertising","Ad Revenue","App Monetization"],"category":["Monetize","Mobile Advertising"],"author":"Chandan Das","excerpt":"Every publisher has a different story about their eCPM and how it varies from one day or month to another. While there are no set patterns or fixed rules, some things can impact your eCPM."},"contentHtml":"Every publisher has a different story about their eCPM and how it varies from one day or month to another. While there are no set patterns or fixed rules, some things can impact your eCPM.
\nIn this blog post, we look at the top 5 factors that can affect eCPM and the steps you can take to boost it.
\nLet’s begin by understanding what eCPM is and how it is calculated.
\nIn layman's terms, eCPM stands for ‘effective cost per thousand impressions’ (thousand impressions = a mile) which is the ad revenue generated per 1,000 ad impressions.
\n\n\neCPM is a metric used to measure an app's ad monetization performance. If apps have a high eCPM, it means that the ads served on their app are effective at converting users. The app developer is paid more if the ads convert more users. Also, eCPM calculates the ad revenue generated by a specific campaign. Because ad networks use eCPM to rank campaigns within their ad serving models, the campaigns with the highest eCPMs are served first and most frequently, allowing them to succeed.
\nYou can calculate eCPM using the formula below.
\n\n
\nAds that are easily viewable convert better because click-through rate (CTR), which is an essential metric in driving eCPM, is high. eCPM rates for each ad unit vary depending on CTR, device type, location, engagement level, etc. The higher your overall eCPM, the more traction you can drive as an advertiser.
\nEach ad unit has its own set of benefits. For example, using Interstitial/Overlay Ad is typically the most profitable because its placement does not require optimization and can be seen by most of your traffic. Then there are Banner Ads, which provide more flexibility because they come in various sizes.
\n\n
\nSeveral types of traffic can impact eCPM rates. One of them is direct traffic or users visiting an app or website without being referred to by another site. This type of traffic generates higher eCPM because it is usually more engaged and more likely to convert.
\nSimilar to direct traffic, there is organic traffic, which means users discover the app or website via a search engine or another online directory. This traffic is typically less engaged than direct traffic, but it can still be beneficial.
\nFinally, referral traffic is when users are directed to the app or website from another website. Depending on the referring site, this type of traffic can be either engaged or disengaged.
\n\n
\nAdvertisers do not prefer to pay more for an ad space if there is low and non-relatable traffic. As a result, to maximize revenue from ads, it is critical to attract and maintain a relatable and high level of traffic.
\nThe level of competition also has a significant impact on the volume of traffic. Advertisers are less likely to pay top dollar for ad space if many other apps or websites compete for it. Conversely, if fewer competitors exist, advertisers are willing to pay more for their ad Formats.
\n\n
\nBanner ads are typically small and discreet, but users can easily ignore them. Interstitial ads are more extensive and intrusive, but they can capture a user's attention more effectively. Native ads are designed to blend in with the content of the app or website, and they can be very effective in engaging users.
\n\n
\nRemember that the more ad units you place, the more likely it will not display an ad. In addition, putting too many ad units on a single page may result in a policy violation.
\nChoose a reputable ad network to increase your fill rate. Most tend to provide around a 50-60 percent fill rate.
\nGreedyGame being the channel partner of Google, provides premium quality ad network which enables you to achieve 90-95 percent fill rate.
\n\nYour eCPMs are the amount of money you can expect to receive as a publisher in exchange for the number of impressions your ad unit receives. eCPMs can differ between publishers depending on a variety of factors. We hope this blog post has helped you learn more about them.
\nThank you for reading, and we hope you found this information helpful!
\n","slug":"/resources/blog/what-are-the-top-5-factors-affecting-ecpm"},{"data":{"title":"Ways To Increase ARPDAU: Everything App Publishers Need To Know","description":"ARPDAU is an important metric for app publishers to understand how their app monetization strategy is performing. This blog explains the importance of ARPDAU.","date":"2022-06-30","cover":"/blogs/arpdau-guide-what-how-and-why-for-app-publishers/banner.png","tags":["ARPDAU","App Consultation","App Revenue","In-app Advertising","Ad Revenue","App Monetization"],"category":["Monetize","Mobile Advertising"],"excerpt":"If you have an app, you must be aware about tracking its metrics to analyze its growth. But what is also important is to trace its day-to-day improvement for more granular insights, and that’s where ARPDAU comes into play.","author":"Sabqat Ruba"},"contentHtml":"If you have an app, you must be aware about tracking its metrics to analyze its growth. But what is also important is to trace its day-to-day improvement for more granular insights, and that’s where ARPDAU comes into play.
\n\nARPDAU stands for Average Revenue Per Daily Active User, an important metric to measure the success of your app monetization strategy(s). It tells you about the average revenue each of your daily active users is driving per day by contributing to in-app purchases, subscriptions, ads, etc.
\n\nNote: ARPDAU is one of the ways to understand user behavior. Other metrics include Average Revenue Per Paying User (ARPPU), Lifetime Value (LTV), daily unique users, app stickiness, and retention rate.
\nARPDAU is a practical way to understand how well each of your app monetization strategies is driving revenue. You can discover specific details about how your daily active users respond to the strategy, enabling you to test and identify what works best for your app.
\nHowever, the users taken into consideration to track ARPDAU are your most valuable users or those actively engaged with your app on a daily basis. Understanding their positive and negative trends will help you realize better ways to maximize revenue.
\nYou can use ARPDAU information in the following ways:
\nAll this information empowers you to make well-informed decisions concerning your app monetization strategies.
\nA little self-plug
\nIf you are a new publisher or having a hard time realizing the monetization strategy\nthat works for your app, we can help you. GreedyGame’s app consultation service Plan A - analyzes every bit of your app\nand suggests the correct way to move things forward.
\nThe mathematical formula for ARPDAU calculation is as follows.
\n\nARPDAU = Daily income / Daily active users
\nSegmenting users : Different users have different behavior and may contribute to your app differently. That’s why it is crucial to segment your users and treat them differently. Try engaging user cohorts with in-app and push notifications. For instance, for a user who hasn’t opened your app in a long time, attract them with a notification about a new feature or an extra discount.
\nA/B testing ad placements and formats : Testing and iterating can help you discover effective solutions. Test your ad placements in terms of timing, frequency, and formats - when or how frequently you want to place ads so that the user experience is not hampered. This should be handled especially in mobile games.
\nEncouraging in-app purchases : In-app purchases are a powerful monetization strategy for gaming apps. Here is an example of a strategy that works - for users who have not made in-app purchases, give them a glimpse of it through rewarded video ads. This will hint at what they’re missing out on, encouraging them to purchase in the future.
\nUsing in-app bidding : Unlike the traditional waterfall setup, in-app bidding is becoming app developers’ go-to more than ever. It is the mobile app variation of header bidding and works with real-time auctions where multiple advertisers bid on the app’s ad space, and the highest bidder wins. The entire process is automated and helps you get the maximum price for each user impression.
\nUsing rewarded video ads : Rewarded video ads improve user engagement, therefore, increasing ad revenue. These interactive ads guarantee a better click-through rate because they offer users some value, also encouraging them to stay hooked to your app. Some examples of rewards in games are extra lives and more currency. You can sign up with a video ad network for more targeted ads that can give your ad revenue a considerable boost.
\nARPDAU is even affected by external factors that may or may not influence users to visit your app daily and contribute to monetization. For example, offers specific to a holiday season or a festival may bring users to your app more than other times.
\nTesting and iterating is one of the most effective ways to determine if something is working for you. Understand how ad, placement, and format changes affect your revenue, and take action accordingly.
\nReach out to our Plan A team to help you identify the right monetization strategy for your app.
\n","slug":"/resources/blog/ways-to-increase-arpdau-everything-app-publishers-need-to-know"},{"data":{"title":"Video ad networks guide: 9 best video ad networks for publishers in 2022","description":"Video ad networks are a pool of video impressions. They help advertisers and publishers buy and sell video ad inventory and monetize publishers’ video content.","date":"2022-06-23","cover":"/blogs/video-ads/video-ads.png","tags":["Ad Networks","Ad Revenue","App Monetization","Website Monetization","Video Ad Networks"],"category":["Monetize","Mobile Advertising"],"author":"Sabqat Ruba","excerpt":"Video ads have become increasingly popular in recent times, making video marketing more prominent across the globe. But what’s so great about video ads?"},"contentHtml":"Video ads have become increasingly popular in recent times, making video marketing more prominent across the globe. But what’s so great about video ads?
\nIf you’re in two minds about whether to implement video ads in your app, here’s a blog post that can clear your confusion.
\nVideo ads are a marketing strategy where businesses use video content to promote their product or service. They believe that video ads get more engagement than any other ad format. People prefer watching an informative video ad than anything else, which creates more visibility and reach, in turn, resulting in a higher number of conversions. As publishers, this means an opportunity to drive better ad revenue. Clearly, it’s a win-win!
\nLet’s look at the benefits of video ads exhaustively.
\n\n\nConsumer traffic on video content is expected to grow more in the future. Moreover, 84% of people have said that they find video ads more convincing when it comes to buying a product. This says that employing video ad formats in your app or website is highly beneficial.
\n
\n\nIt is natural that advertisers now prefer video ads over other formats because of their increasing popularity among users. Thus, they are on the lookout for more publishers with support for video ads and are even ready to pay more!
\n
\n\nThe more interesting video ads are, the better it is to improve click-through rates. Since they are more noticeable and likely to be watched, it leads to better CPMs. Also, did you know that video ads generate 5X more CPM than standard banner ads?
\n
\n\n\nThis one’s a no-brainer. Users are interested in video ads more; hence, they tend to engage with them more. As publishers, you can use pricing models that involve user interactions, such as CPI, CPC, and CPA. The more users engage with the ads, the more likely it is for your ad revenue to grow.
\n
Additionally, the rise of mobile advertising has been a catalyst in the increasing popularity of video ads. As more people have started to use mobile devices, advertisers’ reach has improved, thus improving the chances of better monetization for publishers.
\n\nThere are two types of video ads - instream and outstream.
\n\nThese ads play within video content. For instance, if you already have video content on your website, you can embed ads into it to start monetizing. The key is to stay relevant to the consumers by placing ads that they can relate to.
\nOutstream video ads play outside the video content like any other ad format. There are multiple types of ad units in outstream video ads.
\nThere are also interstitial video ads used specifically by app publishers. They are displayed in full screen, muted by default, and have a dismiss button.
\nNow, the question that arises is - which one is more beneficial?
\nGenerally, outstream video ads are more advantageous for myriad reasons. They are less intrusive and can be placed in websites and apps. Most importantly, you can tell whether users watched them because the ads pause when the user moves away.
\nHowever, the bottom line is that you still need to find advertisers who can deliver highly relevant ads, whether instream or outstream. Video ad networks can help you with this.
\nA video ad network is a pool of video impressions. It connects publishers who want to sell video ad space to advertisers who want to buy it to promote their product or service through video content.
\nIt’s not easy to find the right advertisers all the time. Even if you do, you must have detailed analytics at hand to gauge ad performance. Essentially, you must also be able to keep fraudsters, spoofers, and unauthentic advertising partners from buying your ad space. Video ad networks help you with all this and more. Now, how do you choose the right one?
\nWhen you’re finalizing a video ad network, there are some traits you must consider. Read our blog post that summarizes all the ad network features that are essential for publishers.
\nFinally, let’s take a look at the top 9 video ad networks.
\nBelow are the top five ad exchange companies in India and their features.
\n<a\nhref=\"https://admedia.com/video/network/\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
AdMedia\n\nhas an ad network platform that sells impressions to advertisers who use the platform.\nIt works with contextual targeting to find the right audience and also has its own\ndemand partners to choose video ads from.
\n<a\nhref=\"https://developers.facebook.com/products/audience-network/\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
Facebook Audience Network or FAN\n\nserves instream video ads that you can use in your own content. FAN is especially\ngreat for mobile video ads as most Facebook users are on mobile devices.
\n<a\nhref=\"https://www.fyber.com/fyber-fairbid/\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
Fyber\n\noffers multiple video ad formats and works based on real-time auctions. Its programmatic\nsystem allows users to perform A/B tests to identify the right placements and formats\nthat yield the highest revenue.
\nEarlier called Rubicon Project, Magnite is one of the best video ad networks for publishers as it offers global premium demand. It serves some of the biggest publishers in the world through its programmatic demand. By leveraging the video ad technology and video header bidding, it has significantly increased ad revenues.
\nOne of the top video ad networks in Asia, SelectMedia is the best option for Asian publishers. This is a useful platform to generate better ad revenues with outstream ads, multiple video ad formats, and yield optimization tools.
\nAs a publisher, your goal is to monetize your inventory in the best way possible. You can experiment with video ad networks to find the right one. However, don’t forget that those with appropriate analytical tools help you make data-driven decisions, which are critical for increasing ad revenue.
\nThe ever-evolving ecosystem of programmatic advertising needs advertisers and publishers to stay on their toes and stay updated constantly. Along the same lines, this blog post covers all the information about programmatic advertising.
\nProgrammatic advertising is an Artificial Intelligence (AI) and Machine Learning (ML)-based approach to enable advertisers and publishers to buy and sell advertising space in real-time. The process is automated and streamlined to completely eliminate the need for human intervention to negotiate deals.
\nKey players in programmatic advertising
\n\nPublishers are app or website developers with unsold ad space, also called ad inventory or ad slots.\nAdvertisers or buyers are companies or brands that want to buy ad space from publishers to advertise their products and services.
\nBack in 1994, buying and selling ad slots on a website was a manual process of salespeople negotiating deals with individual advertisers and publishers. When an ad space was sold to a buyer, they could advertise their product or service on it. But the major disadvantage of this setup was that the advertisement was not targeted toward a specific audience. Instead, it was shown to everybody.
\nThe first ad server was introduced in 1995 by FocalLink Media Services, enabling advertisers to buy ad space from multiple websites. But soon, publishers outnumbered advertisers, leaving more ad space than ads, resulting in unsold inventory. As a solution to this problem, ad networks were created.
\n\nAd networks are a pool of publishers selling ad space and advertisers willing to\nbuy it. The major challenge with ad networks was targeting - advertisers could\nnot target their ads to specific audiences based on their business preferences.\nAs a resolution, Real-Time Bidding was introduced Real-time bidding is a form of\nprogrammatic advertising. Let’s look at it in detail, along with other types of\nprogrammatic deals.\n
\nNote: This section also answers the question ‘How does programmatic advertising work?’.
\n\n\n
Publishers can also restrict specific advertisers from participating in auctions. This exclusive media purchasing is usually used by premium publishers such as the New York Times or Forbes to have more control over the kinds of ads they want to show.
\nLet's dive deeper into how it is done.
\nWhen a user enters an app/web page that incorporates a programmatic advertising setup, an auction starts for interested advertisers to bid for ad space. This bidding is also called an ad impression auction because the advertisers indirectly bid on the user’s impression.
\nAn advertiser enters an auction when a user landing on an app page falls under their target market. Many similar advertisers compete for the ad space as well as the user’s impression, and the advertiser with the highest bid wins the auction. As a result, their ad appears in the ad space. The winner is determined while the page loads for the user, owing to a thoroughly automated auction that takes place only in a few milliseconds.
\nNow, let’s summarize the programmatic deal types.
\n\n
\nMoving on to the benefits of programmatic advertising.
\nA little self-plug
\n\nGreedyGame offers programmatic solutions with a real-time bidding approach, premium inventory, and the finest ad quality. Reach out to us for help with implementing programmatic advertising.
\n\n\nAd exchanges use a programmatic approach to help advertisers and publishers buy\nand sell ad spaces. There is a demand-side platform (DSP) on the advertiser end\nand a supply-side platform (SSP) on the publisher end. DSPs and SSPs enable\nadvertisers and publishers to connect and transact through an ad exchange using\nreal-time bidding. Read our blog post to learn more about how ad exchanges\nwork.
\nRead our blog post to learn more about how header bidding works.
\nTo conclude, the programmatic environment has more scope for advancement in the future. Stay updated to stay on top of the game.
\n","slug":"/resources/blog/what-is-programmatic-advertising-a-complete-guide"},{"data":{"title":"What is an ad exchange? Top ad exchanges in India","description":"Learn all about ad exchanges - what they are, what are their benefits, and how they work. Get a list of the top 5 ad exchanges for publishers and advertisers in India.","date":"2022-06-09","cover":"/blogs/top-ad-exchanges/banner.png","tags":["Ad Exchanges","Programmatic Advertising","App Growth","App Monetization","AdX"],"category":["Programmatic Advertising","Monetize","Growth","Mobile Advertising"],"author":"Sabqat Ruba"},"contentHtml":"What’s more trending than ever in the ad tech industry are ad exchanges - connecting advertisers, publishers, agencies, and ad networks on a single platform. This blog post covers the What, Why, and How of ad exchanges. Read on to learn more.
\nLet’s start with the basics.
\nIn simple terms, an ad exchange is a virtual marketplace where advertisers and publishers buy and sell ad inventory through real-time auctions. Ad exchange platforms eliminate the need for advertisers and publishers to negotiate deals manually.
\n\nMoving on to another basic concept - ad exchanges are not the same as ad networks.
\nAn ad network is an intermediary between advertisers and publishers. It helps the two parties to buy and sell ad inventory based on different cost models like CPM, CPC, CPI, etc.
\nAn ad exchange directly connects advertisers and publishers without the need for an intermediary. While it ensures transparency for advertisers in that they can see the price the impressions are sold for, publishers are aware of where ads are displayed and their value.
\nAnother difference between ad networks and ad exchanges is that the latter uses a real-time bidding (RTB) system to run the auction for ad spaces (Read How ad exchanges work).
\nGood to know
\n\nAd exchanges connect demand-side platforms (DSP) and supply-side platforms (SSP). Advertisers on the demand side and publishers on the supply side buy and sell ad inventory on an ad exchange through DSPs and SSPs. You will learn more about this in a later section.
\nSo, what are the benefits of an ad exchange?
\n\nThere are many other advantages to ad exchanges apart from the fact that they eliminate manual intervention to buy and sell ad inventory.
\nLimitations of ad exchanges
\nAlthough there are more benefits of ad exchanges, there are also a few limitations. It is unlikely that premium ad slots are available for real-time bidding because they are mostly reserved for direct sales in ad exchanges. Thus, advertisers may end up settling for non-premium inventory.
\nLet’s dig a little deeper, shall we?
\n\nHere’s a simple explanation of how ad exchanges work with real-time bidding (RTB):
\nSounds simple, doesn’t it? Besides, this complex process occurs in no time, delivering results to both advertisers and publishers in the blink of an eye.
\nNow, let’s look at the top ad exchanges for advertisers and publishers.
\nBelow are the top five ad exchange companies in India and their features.
\nGoogle Ad Exchange
\nPopularly known as Google AdX and previously called DoubleClick Ad Exchange, Google Ad Exchange is a sub-product under Google Ad Manager. It offers premium demand and better control to publishers, and a large pool of impressions to advertisers via real-time bidding.
\nA little self-plug: GreedyGame AdX
\nGreedyGame AdX is a product built on Google Ad Manager. It offers a dashboard for granular insights, premium demand, and high fill rates and eCPMs. Being a Google channel partner, GreedyGame AdX also ensures 100% policy compliance and could be a publisher’s go-to monetization platform.
\nOpenX
\nAn optimized programmatic ad exchange with a real-time guaranteed (RTG) approach, OpenX ensures publishers and advertisers that impressions are sold for a fixed, fair price without the need for an auction.
\nMagnite
\nEarlier called Rubicon Project, Magnite started as a supply-side platform before becoming an ad exchange. It hosts many top publishers and premium advertisers and offers plenty of Programmatic Media Buying (PMP) deals.
\nPubMatic
\nMoPub
\nMoPub (now acquired by AppLovin) is a bundle of efficient tools for optimization, management, and reporting. It connects publishers to hundreds of buyers through DSPs and other buying platforms and offers high-grade demand. MobPub features are now unified with AppLovin’s monetization platform - MAX.
\nTo conclude, exchanges are clearly an efficient way for publishers to monetize their inventory and advertisers to grow their audience. The whole process takes place within seconds, transforming the way digital advertising is being carried out.
\nGreedyGame helped Alsumaria TV resolve limited ad serving on AdMob. We also increased their match rate from less than 1% to 80%.
\nAlsumaria TV resolved the challenges above through the solutions mentioned below.
\nAlsumaria TV opted for GreedyGame’s app consultation service - Plan A, where our experts identified the root cause of the problem - policy violations in ad placements.
\n\n\nPolicy violations caused AdMob to restrict ad serving for the Alsumaria TV app, resulting in decreased match rate. Our team discovered that incorrect ad placements were leading to policy violations and fixed the same. Being a Google channel partner, we also helped the app reclaim regular ad serving from Google AdMob, thus improving the match rate to up to 80%.
\n
\n\nApart from resolving the AdMob issues, we added more third-party open-bidding partners to diversify the revenue and improve the match rate. This boosted app monetization, and the ad revenue that had dropped to zero started growing.
\n
GreedyGame’s solutions to Alsumaria TV increased their weekly average revenue. The app started monetizing with AdMob and other open bidding partners that we added. Also, their match rate went up to 80%, followed by an improvement in the show rate.
\nHear it from our happy client:
\n\n\n-Petra Tawk, Team Alsumaria TV
\n
One of the popular buzzwords in the ad tech industry, header bidding, is something that every publisher must look out for. The fact that it has become the talk of the town drives us to write this blog post, addressing the most commonly asked questions about header bidding.
\nRead on to find the answers.
\nIt’s a dream come true for publishers to sell their ad inventory for the maximum ad revenue possible. Header bidding does exactly that.
\nHeader bidding is a programmatic advertising approach that allows publishers to auction their ad space to multiple ad networks, ad exchanges, or SSPs at the same time. The highest bidder gets to advertise on the ad slot. “How does this help publishers”, you ask? Publishers get a chance to increase their ad revenue by selling each impression at maximum value and the ad loading time is reduced owing to simultaneous bidding.
\nHere’s a pictorial representation of header bidding for a better understanding.
\n\nHere’s a simplified explanation of how header bidding works:
\n\nThis process involves
\n<a\nhref=\"https://headerbidding.co/header-bidding-wrappers/\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
header bidding wrappers\n\nand\n<a\nhref=\"https://headerbidding.co/prebid-adapter/\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
adapters\n\n. An adapter is a programmatic demand partner’s entity that helps connect with its\ndemand. A wrapper is a framework that holds all the adapter code in the <head>\nsection of the web page. Publishers can easily rely on a wrapper to set the rules\nfor an auction and manage advertisers.
\n\nHeader bidding is of two types: client-side and server-side. The auction is\nhandled on the publisher’s website or browser in the case of client-side header\nbidding. Whereas in the server-side, the auction happens on the ad server.
\nServer-side header bidding is more efficient because making changes to the server is easier than modifying website code whenever advertisers need to be added or removed.
\n\nOne of the reasons why header bidding was introduced is to have a system contrasting the waterfall setup - to overcome its limitations. Let’s learn more about the advantages of header bidding over the waterfall setup.
\nAlso called daisy-chaining, waterfall bidding follows a sequential system of ad networks/SSPs arranged based on historical data (the advertiser that has worked most with the publisher before is placed first). Say the publisher sets a floor price of $2, which means the winning bid must be at least $2. The ad request is passed on from one bidder to another until the impression is bought.
\nThe disadvantage of this approach is that buyers could be willing to pay more for the impression but the ad request never reaches them because the impression was already sold. Moreover, if there are no bidders, the floor price is continuously reduced until the inventory is bought. Either way, the publisher gets a substandard price for their inventory.
\nThis can be avoided with header bidding because the auctioning happens simultaneously for all the advertisers.
\nBelow are some other advantages of header bidding for publishers.
\nMaximized revenue with more demand: Multiple demand partners\nparticipate in the auction and may be further connected to DSPs. This means\nincreased competition in bidding and better chances for the publisher to sell\ntheir ad slot for the highest bid possible.
\nBetter control over advertisers: Header bidding enables\npublishers to choose which advertisers participate in the auction, even\nallowing them to prioritize one or more of them.
\nBetter ad quality: Advertisers will bid more for an ad slot\nif they need the publisher’s audience. This in turn means improved ad quality\nfor the publisher.
\nMaximum transparency: Even though many demand partners are\ninvolved in the auction, header bidding ensures transparency. Publishers can\naccess information about the sold inventory along with the bid-level data and\nother analytics.
\nAs much as it is advantageous, header bidding also has its downside.
\nComplex setup: Implementing header bidding is complicated\nbecause it involves choosing a wrapper, integrating codes, etc. Even though it\neases work for publishers, it still adds more responsibilities to their plate.
\n\nAdditional operations: Making changes to the code when adding\nor removing advertisers is an extra task and requires technical expertise.\nThis also results in increased costs.
\nMore latency: In client-side header bidding, the process of\nholding an auction - integrating the code, calling demand partners to bid,\nsecuring bids, and choosing the winner - can lead to page latency. However,\nthis issue can be avoided by implementing server-side header bidding.
\n\nHeader bidding for mobile applications is referred to as in-app header bidding. Both the programmatic advertising approaches are similar but with only one difference - a piece of code is embedded into the header section of a web page in web header bidding; in contrast in-app header bidding involves integrating an SDK into the app that will handle the auction.
\nBelow are some popular companies that offer header bidding.
\n\nRecently launched by The Trade Desk, OpenPath aims to eliminate inefficiencies in the programmatic setup by allowing advertisers to directly access publisher impressions without an intermediate SSP. This eliminates the cost of deploying an SSP for the publishers. You can get more information about OpenPath from The Trade Desk.
\nIf we missed answering some questions, reach out to us and we’ll try to help.
\nSmartphones are on the rise more than ever, creating bigger opportunities for app publishers to connect with their users. One method that has become extremely popular in recent times is push notifications.
\nPush notifications are pop-up messages that appear in the notification center of a smartphone. They’re sought-after because they're easily accessible, and users subscribe to them only when they’re looking for value. What makes a user engage with a push notification or swipe it away depends on several factors that you need to incorporate.
\nAn ideal push notification is three things:
\nApart from the above, push notifications must have an icon badge to indicate the number of notifications on the app. Moreover, segregating the content into title, body, and CTA provides more clarity. Adding images and rich media is a huge plus!
\nNow, what are the reasons to send push notifications? Let’s see.
\nPush notifications are powerful because they can be customized depending on user behavior, which is why they’re great for improving user engagement and retention. Analyzing user activity helps you decide what can keep them engaged with your app. It may be a promotional notification, latest news, or updates.
\nLet’s look at the best push notification strategies that can drive results by making the users subscribe.
\nFirst things first, take permission from the users to send them push notifications. This can be done through opt-in messages. However, there are two things to keep in mind:
\nFor example, if an item in the cart goes out of stock, ask the user to be notified through a push notification when it is back in stock.
\nUnderstanding a user’s activity on your app can help you create highly-relevant push notification messages. Did a user stop watching a soccer match mid-way? Did they read an entire article on your app? Prompt them to continue watching or subscribe to notifications for similar write-ups.
\nLaunch limited-period offers to keep your users engaged. But before you do this, you need to determine what can make the users return to your app - may be a specific offer, deal, or incentive. Besides, the chances of your promotions getting more results increase when you use push notifications. Launched something new or have an event coming up? Promote it through push notifications and reach the users directly.
\nIf you have an ecommerce business, it’s common to face a situation where users don’t go past the checkout page to make a purchase. Get them back using push notifications about an offer on the item or its availability. This is how push notifications can help you retarget your users.
\nAnother way you can take advantage of push notifications is by notifying about app updates. This is a great way to let users know that a better version of your app is available and they’re missing out on it. Now that you know what works and what’s allowed, let’s find out what you shouldn’t be doing with push notifications.
\nUsers may find push notifications disruptive because they appear when the app is not being used and may be accompanied by a sound or an alert. This may result in the user uninstalling your app. Thus, seek their permission to send such notifications.
\nHow often you send push notifications is a critical factor that decides their success. Sending them too frequently may irritate the user, while rarely sending them may not get the desired results. Find an optimal frequency that works in your favor.
\nIf you’re already using push notifications, it’s time that you start analyzing their performance with relevant statistics. Another thing that can benefit you is A/B testing, which can identify the best-performing strategies.
\nPlan your notifications around user benefits and not just your advantage. Users rarely engage with push notifications asking for ratings and feedback. Especially if they haven't been using your app lately, it’s a bad practice to ask for a rating.
\nUsers are on your app to fulfill a purpose. Sending them notifications about a completely different product or service can be a big turn-off because it’s not something they signed up for.
\nMake sure what you claim is what you offer because push notifications with misleading content are an easy way to lose users. Additionally, those leading to unintended downloads should be off-limits.
\nAll in all, push notifications are viable for increasing user engagement and retention for your app if done right. Understand your users, test before you finalize a strategy, and you’re good to go!
\nCan I monetize using push notifications?
\nYou can directly monetize with push notifications if you’re promoting your own in-app purchases or other offers. Indirect monetization happens when the notification leads to a page that has ads.
\nWhat is the best time to send push notifications?
\nThe best time to send push notifications depends on individual users. Analyze user statistics to identify the window when the users are willing to read and engage with your notifications.
\nAre push notifications better than emails?
\nPush notifications have a better click-through rate (CTR) than emails because they get higher visibility.
\nCan I use push notifications on websites?
\nYes, you can. Web push notifications are sent to users via a browser.
\nThe ultimate goal of every mobile app owner is to earn money. While many challenges are involved starting from designing to building the app, even the monetization journey is not a piece of cake. Everybody tells you the tips and tricks to help monetize your app better, but what are the things you shouldn’t be doing during the process? Let’s look at the answer to this question.
\nRead on to learn about all the don'ts of app monetization.
\nYou’re living in a bubble if you expect to start earning from your app without having a plan. Especially because mobile apps are becoming more prominent every day, it is important to have a monetization strategy in place to gain maximum revenue. In today’s age, in-app advertising is the most effective way of monetizing. Other app monetization strategies could be in-app purchases, sponsorships, the freemium model, etc., depending on various factors such as your target audience and budget.
\n\nOn the other hand, having a monetization strategy and not making the best use of it can be a huge hindrance. For instance, underutilizing your ad inventory in in-app advertising leads to lower fill rates and eCPMs and, in turn, decreased revenue.
\nRelying on a single monetization strategy is a big no! There is a reason why there are multiple methods available out there. Try them out before deciding what works the best for you. In fact, app publishers today even swear by hybrid strategies to increase their revenue and stay a step ahead in the game. Here are some examples for hybrid strategies:
\n\nWhile having a monetization strategy is a must, it is also necessary to identify the right time to monetize. If you have just launched, we recommend focusing on creating highly effective user acquisition campaigns. Next, take time to understand your users - will they opt for in-app purchases and premium subscriptions, what are their demographics, and other information that can help you curate a successful strategy. Besides, utilize the initial days to build a user experience that fosters user retention.
\nWhen opting for in-app advertising, you must be aware of the practices that can cause policy violations. A policy violation occurs when the ads don’t meet a set of pre-approved criteria in order to be shown on mobile apps. Ad networks may limit ad serving, and there are chances that the app will be taken down from the app stores if it does not adhere to the policies. To avoid this, keep yourself updated about the policies and ensure that your ad placements, formats, and content meet the policy guidelines.
\nWe can’t stress enough the importance of ad quality. What ads you’re showing and when you’re showing them should matter as much as ad revenue. By blocking competitor ads, you can avoid losing users to your competitors. Also, frequent ads, sensitive ads, disruptive ads - all these are not only bad monetization practices but also bad UX practices. As much as you worry about user experience in the initial days, do it even when you’re trying to monetize.
\nThe ads you show in gaming apps should be planned strategically. Placing ads in parts of the game that users might never explore, showing them abruptly during the game, and playing them too frequently are practices to strictly avoid.
\n\nOur ad revenue optimization platform - SDK X, is powered by the Smart Refresh feature that automatically finds the right refresh value for each ad unit. So no more hampered user experiences!
\n\nMaster the difference between showing offers and bombarding the users with offers. Especially with gaming apps, pushing too hard to sell may irritate the players and force them to abandon the game. Even if you retain them, they will get habituated to ignoring your offers, and that’s how easily you can lose an opportunity to monetize.
\nOblivion is a bad idea when it comes to competitor news. What are they up to, how are they monetizing, what is their strategy - find answers to these questions to stay on top of competitor updates. Always be aware of what others in your domain are doing, specifically for two reasons - to take inspiration and to enhance your monetization strategy.
\nAll said and done, there’s one more thing you should never do - to expect an immediate boost in earnings. Any strategy will bring results only gradually. So take your time in the process, and reach out to us for assistance!
\nBuilding and scaling an app involves a lot of challenges - choosing the right publishing forum, marketing the app, increasing the users, and many more complexities. Adding to this are policy violations that can result in your app being taken down from the app stores. The ads you show must adhere to certain ad policies, which, if not done, lead to critical policy violations. Like they say, you reap what you s(h)ow (pun intended).
\nSo here’s a complete list of all the mobile ad practices that could get your app a bad remark.
\nThese ads take up most of the screen space, leaving little room for the actual app content and no obvious way to dismiss them. Ideally, the ads must not cover more than 40% of the app screen. Here’s an example:
\n\n\nThere could be two types of violations here.
\nIn the example below, the app content is disguised as an ad for another app listing, which is a big no.
\n\n\nIt’s a bad practice to have ads that overlap the app content. For instance,
\nDisruptive ads are those that are displayed abruptly, resulting in inadvertent clicks. They could also cause impairing or interference with the usability of the device functions. Here are a few examples:
\n\nAds that are placed under misleading headers are termed mislabeled ads. This can happen in two ways:
\nThis is a policy violation specific to Google Ads where it is unalllowed to alter the Google Ads behavior in any way. Modified ad code may involve behavior such as resized ad frames to chop off a part of the ad, content shifts, expanded placements, etc.
\n\n\nUsers install your app for a purpose, and the purpose is destroyed if you try to integrate more ads than the actual content. For example, having multiple start or exit screens only to place ads could be a serious policy violation.
\n\n\nIt is not recommended for mobile apps to show multiple banners or video ads on the same screen at the same time. Additionally, mobile ads cannot promote multiple offers in a single placement.
\n\n\nSince interstitial ads are displayed in full screen, playing them abruptly can hamper the user experience. For instance, consider a gaming app. Playing interstitial ads in the middle of a game interrupts the user’s gaming experience. Furthermore, you must avoid having recurring interstitials. For example, users may find it annoying to see an ad between every screen navigation.
\n\nA little self-plug: With our ad revenue optimization platform - SDK X, you don’t have to worry about ads hampering the user experience. SDK X is enabled with the Smart Refresh feature, using which the platform automatically finds the right refresh value for each ad unit.
\nThis violation includes implementations such as placing borders around ads, adding flashy animations, or having arrows pointing to the ads. Similar practices to grab the users’ attention to the ads lead to a policy violation.
\n\nIf you violate any of the policies mentioned above, ad serving is restricted for your account. You may get a limited number of ads, and in some cases, your account may even be suspended.
\nNow that you know what you shouldn’t be doing with ads, here are a few things that you can do to avoid policy violations and improve the user experience.
\nCricFlix is an app for everything around cricket - live scores, IPL team rankings, world cricket news, etc. GreedyGame started working on optimizing the app in October 2021 with the aim of boosting app monetization and user acquisition.
\nIn 20 days, CricFlix went from a few hundred to more than 100,000 installs, with 10,000+ daily active users. Besides, the app was able to increase its revenue by 40% in three months.
\n\nIn contrast to the challenges, we provided solutions that helped CricFlix improve its user base, Daily Active Users (DAU), app store ranking, and ad revenue. Let’s see how.
\nCricFlix leveraged our expertise in the following areas to improve its user acquisition.
\n\n\n\nWe onboarded CricFlix to Google and Facebook Ads, and our ad experts provided end-to-end assistance in creating and running the best-performing campaigns that yielded quality users.
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\n\n\n\nThe hack was to find the right time to grow - the cricket season, and identify the right locations and demographics to run the ads. We helped CricFlix improve its user base with goal-based campaigns. By focusing on interest and behavior-based targeting, CricFlix saw evident growth in a short span of time.
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\n\nThe CricFlix app needed as much visibility as possible, which is where our affiliate partners played a vital role. We ran performance campaigns that mainly focused on Cost Per Install (CPI) campaigns to gain more installs. Additionally, we helped CricFlix reduce their CPI by connecting them with the right supply partners.
\n
\n\nGoogle Ads, Facebook Ads, and affiliate channels were the primary approaches to acquiring more users.
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\n\nThe CricFlix team also wanted to grow their app organically. Thus, ASO was put in place, mainly focusing on improving the Google Play Store ranking. Our ASO team helped CricFlix find the right keywords and optimize the app title, subtitle, description, screenshots, etc. With a personalized app store optimization strategy, CricFlix ranks in the top 100 cricket apps for the 50 most-searched keywords in India.
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\n\n\nWe pitched in our ad revenue optimization platform - SDK X to achieve maximized ad revenue. By integrating SDK X into the app, CricFlix got access to readily available ad formats, ad placements suggestions, premium demand, and the right refresh rates. It achieved better eCPMs and 100% fill rates, which resulted in an ad revenue increase of by 40%.
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All the combined efforts got CricFlix more than 100,000 installs in just 20 days (also a personal benchmark for GreedyGame). Not only that, it currently has over 10,000 daily active users and achieved a revenue increase of 40% in three months.
\n“We struggled with the user acquisition in the initial days. The GreedyGame team became our life saver. With their constant support and effort, we achieved one lakh installs in a short period, which was a memorable feat for the entire team of CricFlix. They also onboarded us to SDK X for revenue optimization. It’s extremely simple to use and we saw good results in a short span. “
\n\n\n-Siddhant Shukla, CricFlix Team
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It’s the age of mobile apps, and mobile advertising is on the rise. With the number of advertisers increasing by the day, many ad networks have come into existence, making it difficult for app publishers to choose the right one. There are too many factors to consider and too little time. Not just any ad network, you need one with specific features that can help you boost your ad revenue while retaining the user experience.
\nLet’s look at some things you must consider when choosing an ad network for your mobile app.
\nAlthough ad networks offer plenty of business models such as CPA, CPC, CPI, etc., as a publisher, the most effective model for you is Cost Per Mile or CPM. With CPM, publishers get paid a fixed amount for every 1000 impressions on an ad. Unlike other business models, CPM doesn’t depend on the actions of the app users. If an ad network offers only CPM but with a 100% fill rate, this means more revenue guaranteed.
\n\nOn another note, ad networks usually pay publishers on a net 10, 15, 30, or 60 basis, which means the net payment is made within 10, 15, 30, or 60 days of campaign completion. It depends on you to decide what payment model is most feasible.
\n\nThe number of advertisers on the ad network and their geolocations matter a great deal. If the ad network has a global reach, it means more demand for your inventory. And more demand means more revenue. Besides, there are increased chances of the ad network finding the right match for your ad space, ensuring that your inventory is always fully utilized.
\nYield optimization is the process of using existing data to increase ad revenue. This is done by deploying header bidding, native advertising, CPM flooring, determining the right ad placements, etc. Ad networks must provide support with yield optimization to achieve better eCPMs and fill rates.
\n\nAdditionally, most ad networks offer dedicated account managers who can simplify ad operations for you while resolving policy compliance issues. This eases the process of monetization, enabling you to focus more on building your app.
\nYou must integrate an ad network SDK with your app to start monetizing it. With the help of an SDK, publishers can run in-app ads by getting the right demand for their inventory and other helpful tools like analytics. It is essential that the process of integrating the SDK is simple and less time-consuming.
\nFurthermore, if the ad network is easy to set up and run, you can focus on improving your ad earnings rather than spending time getting the hang of it.
\n\nAs a publisher, you should be able to allow or disallow certain ad types. For\nexample, you may not want to show ads around sensitive topics such as religion\nand politics. You should also be able to block ads from specific advertisers, ad\nnetworks, etc. With better ad blocking controls, you can ensure that the user\nexperience is not hampered, which improves the lifetime value (LTV) of the app\nusers.
\nDon’t you like to explore your options before finalizing something? Do this when you’re shortlisting ad networks. Make sure it offers various ad formats - banner, interstitial, native, rich media ads, etc. This enables you to test different formats over a while to figure out which one gives you the maximum ad revenue.
\nGreedyGame’s ad revenue optimization platform - SDK X - offers multiple ready-to-use ad formats. Moreover, you can effortlessly switch between ad formats within the same placement to find the highest-earning ads.
\n\nThe ad network that you choose must essentially offer two types of reporting.\nFirst, is the real time ad metrics - the number of ad impressions, views, fill\nrate, CPMs, and overall revenue. Second is user-level insights. This includes\ninformation such as how many users are using the app every day, how many ads a\nuser is seeing per day, the overall revenue per user, etc. These metrics let you\ndive deeper into the app engagement, also helping you acquire users that last.
\nNow that you know what to look for in ad networks, here is a list of some popular ad networks that you can consider.
\nAdMob
\nAdMob by Google is one of the most popular and straightforward ad networks for mobile apps. It is easy-to-use, with a global reach and support for multiple ad formats. Also, it gives you the ability to link other ad networks for ad mediation, offers detailed insights about user activity, and allows you to choose ads with blocking controls.
\nGreedyGame
\nPremium advertiser network, account management, off-the-shelf ad formats, one-click ad integration, detailed insights - GreedyGame’s ad revenue optimization platform, SDK X, gives you all this and more. You can even connect your account to other ad networks to enable ad mediation and boost your ad earnings. A 15-day free trial version of SDK X is also available.
\nIronSource
\nIronSource caters to a wide range of app platforms including Android, iOS, and Unity. It has the largest in-app video ad network and supports interstitial, offerwall, rewarded video ads, etc. You can rely on it for in-app bidding, access to premium global demand, and ad mediation to maximize your earnings.
\nAppLovin
\nApart from bidders and ad networks, AppLovin offers global demand to increase your ARPDAU. Its automated workflows simplify app monetization for you. Also, you get real-time analytics and support for playable, skippable and non-skippable, rewarded video ads, and more.
\nFurthermore, you can go through the ad networks’ websites to gain more insights. Even take feedback from other publishers who have used the ad network that you’re eyeing. If the ad network that you choose hosts publishers and advertisers, consider signing up as both. This will not only help you monetize your app better but also grow its user base.
\nLaunching an app is no joke, as competition is fierce for all verticals. According to International Business Times, the App Store receives over 1,000 app submissions every day. Studying your competitors is essential when developing your overall app store optimization strategy. According to App Radar, a whopping 70% of mobile users utilize search to find new apps. Furthermore, 65% of all downloads occur directly after a search. App store search is quite evidently the most common method for discovering new apps.
\nWhat is App Store Optimization (ASO)?
\nApp Store Optimization, also referred to as ASO or App Store SEO, is the process of improving app visibility within the app stores and increasing app conversion rates. It is the process of optimizing a game or application, to maximize its visibility within the stores using Search (when users search) and Explore (when users browse), to extend traffic to listing, and to enhance conversion rate to get the utmost volume of organic downloads. The higher your app ranks in an app store's search results, the more visible it is to potential customers.
\nApp store optimization also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.
\nNo matter what percentage of app store optimization strategies you are taking, you would need good app store optimized content to have the users click on the final download button. The smallest but most thorough changes made on Appstore can make a clear impact on the app's ranking and its visibility in the store. ASO specialists and mobile marketers found that the majority of people find apps while browsing on the App Store or Google Play store. Which makes keywords, ASO descriptions, the title, etc. ranking factors of the app store optimization checklist.
\nThe concept behind App store optimization is simple. The higher you rank, the more exposure your app will have to potential new users. It is of prime importance to understand your users to use these insights while preparing your ASO content.
\nThe main objective behind optimizing your content is to increase listing traffic and organic downloads. To put it simply, App store optimization = traffic+conversion.
\nThe discovery of apps is directly related to the ratings of the app. For ratings to be high, the quality of the app is a deciding factor for the same, making it very important to optimize one's content.
\nAsking users to leave a kind review at the right time is also important. This also helps determine the pattern of how users are finding your app and engaging with it.
\nIn short, App store optimization(ASO) improves business and helps generate more downloads at a lower cost.
\nApple App Store and Google Play Store are the two main app stores. It is not optimal to prepare the same strategy for both the stores. Although keywords are primarily important for App store optimization in both stores, the valuation for each is done differently. It's important to master each store and its specificities so that you can optimize your apps and games and apps properly for each store.
\nRegardless of the app store you are working on, it is essential to follow a certain set of rules that comply with app store optimization in general.
\nLet us break down each factor that should be considered while doing Application Store Optimization (ASO).
\n1. Working on the right title for your app:
\nYour app title on Google Play Store can be 50 characters long and 30 characters on the Apple App Store. Using keywords in the app title that have the strongest ranking weight is the first step in app store optimization. Use words in your app title that are relevant to your app, that is easy to read, simple and unique.
\n2. Keyword research for your app:
\nPerforming research to identify the best fit keywords is the second step in app store optimization. To help you determine what keywords your app should be found with, the following aspects need to be considered:
\nNot all AI recommendations are bad. For your first set of keywords, various App Store Optimization tools are available. For example, App Radar provides tailored keyword suggestions.
\n3. Write your App Description:
\nFraming your app’s description is the third step in app store optimization. The app's description should focus on targeting the customer base. It should spur potential customers towards downloading the application.
\nEven with the 4000 character limit for your long description, keep in mind that you only have 252 characters before the rest of the description gets truncated with the \"More\" link. Keeping that in mind, keep your pitch short and sweet to make sure that the user knows your app is worth downloading.
\nKeep an eye out on word count to avoid keyword stuffing in case you plan on repeating keywords for the Google Play ASO, as it may lower your positions in search results. Make sure that the long description is within the 4000 character limit, is informative, easy to understand, clearly structured (bullet points, emojis), and includes keywords (especially with Google Play).
\n4. Prepare App Screenshots & Videos:
\nThe fourth step in app store optimization is to convince your users that are on your app page to download it. Screenshots and videos primarily play a huge role in conversion rate optimization.
\nScreenshots and Videos are great means to highlight your app's best features to someone who is yet to use your app. Depending on what works best for the app, some developers choose to use videos to just show the app, while others create a marketing video with captions and music.
\n5. Getting the right App Icon: A/B testing:
\nA/B testing is the fifth step in app store optimization. This is used to compare and test two options to analyze results. The visuals and creative assets need to be tested, to see which works better than the other. AB testing allows you to test two variants and see which option receives more clicks. Once you get this information, you can accordingly decide which colors or characters your users would prefer.
\nGoogle Play native A/B tool is a great tool to compare how different sets of icons and screenshots perform. Do not apply Google Playtest results to the App Store. Instead, run a Search Ads campaign to test current vs new screenshots.
\n6. App Listing and Localization:
\nLocalization is another important for app store optimization. This is the practice of adapting your app listing and visuals to appeal to target regions. Using existing metadata, keywords, or screenshots, you can translate them into other languages. This is done to give customers a more personalized experience. There are App Store Optimisation tools, localization, and translation services for the same.
\nDo not forget to translate CTAs in the screenshots when localizing your app page. In case you plan to cater to a local area or market, it is essential to modify the content as per the localized market. Changes in the communication of the brand, audience language, screenshot captioning, etc will need to be made so that it becomes easier to reach out to the local audience. Adoption and conversion of your app will boost, as more customers will be able to find the app in their native language.
\n7. App Ratings & Reviews:
\nThis is the final step in app store optimization. The better the rating, the higher the app ranks and its relevance in the app store. According to App Radar, 80% of mobile users read at least one review before downloading an app. Which makes it essential to respond to the review. Potential users like to see developers who care about user feedback and who take user feature requests into consideration.
\nApp users tend to leave reviews if they enjoy an app. Developers can encourage users to leave a review within the app itself through app plug-ins.
\nDeveloping a mobile app with the best possible features is definitely important for an app publisher. But, performing app store optimization is as important as development as this process allows developers to show their app to more people. The higher the impressions of the app, there is a higher chance of download.\nApp store optimization started way back in 2008 and it has been prolific ever since its inception. This strategy has helped several app publishers to increase their app’s download rate.\nSo, if you are an app publisher looking to up your user acquisition game, connect with our ASO experts who will help in optimizing your app.
\n\nFor more information:
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\n\nIn order to maximize the in-app ad revenues, it pays to have the best app monetization platform in place. With ample options out there the question is, how to choose the best one for your app? How do you make sure the chosen platform will give you the best advertisers and optimal ad revenue?
\nFinding the right choice of app monetization platforms is crucial for any publisher who is looking to monetize his/her app. With the right monetization platform, you will not bore users with monotonous ads and will be able to acquire new users. It must be noted that finding the right app monetization platform must be done before publishing the app, not after.
\nHow do you make sure a chosen platform will bring in the best advertisers and optimal revenue? It's beneficial to work with an app monetization platform with expertise and experience that's directly related to your app and what you're trying to accomplish.
\nHere are a few things to consider before choosing the right app monetization platform.
\nSome app monetization platforms are specific to perform while others may perform as a one-stop function. So depending on what the app’s needs are, platforms are chosen accordingly.
\nDifferent apps require different app monetization platforms according to their requirements. For eg; Some app monetization platforms would be better suited for games, having features that would fulfill the requirements/information the gaming app would need.
\nResearch successful competition of your app and their ad networks. Tools like MobileAction, App Tweak and App Annie allow you to see what ads competitors are running on their app, what their impressions are, and what ad platforms they are running on.
\nTo get the most revenue from your app, it is most essential to inculcate an app monetization platform that adheres best to your app's needs. App monetization platforms targeted at your needs will offer you the expertise to optimize revenue for your app.
\nIt is essential to integrate an ad exchange or ad network within your advertising supply chain, in order to truly access advertising demand at scale. Ad demand, along with various other marketing and advertising technologies, ultimately determines how advertisers reach their audience and at what cost. An ad network is a tech platform that serves as a broker between app publishers and advertisers. It acts as an intermediary that would efficiently sell inventory (a.k.a ad space) on the publisher's app to the advertisers.
\nMake sure you precisely know the networks and exchanges that your app monetization platform is connected with before you work with them.
\nWhile banner ads and interstitial ads may be easy to integrate into the app, more immersive and interactive ad formats have come to being, like native ads and rewarded video ads, which provide a much better user experience alongside higher ad rates. But one must be mindful before integrating these, Not every app monetization platform has to work well with these immersive ad formats.
\nChoose an app monetization platform that can support all ad formats that are currently on the app as well as ones you may be interested in leveraging in the future. It will prove fruitful to work with a platform that is constantly innovating, which helps to push forward towards new, interesting, and immersive formats as and when they become available.
\nDoes the ad server only offer client-side hosting, or do they offer server-to-server connections for more effective testing and tracking? API integrations are lighter and easier to integrate, but SDK integrations can be more robust and will allow you to callback on certain functions.
\nThere are apps that work with dozens of different ad sources, which would require them to integrate an ad mediation solution in place. Ad mediation is a technology that consolidates all demand sources and SDKs into one single source. It makes the app easier and lighter to use while increasing your traffic and helping you achieve your goals.
\nIt will also save you time by providing one dashboard to see all of your key advertising and ad revenue information, instead of logging into dozens of different systems each day to track progress.
\nThe financial stability of your app monetization platform has to be considered. It is always essential to know how long your partner has been in business and how much he can bring to the table. You do not want any unanticipated financial hiccups on the way.
\nThis is a very critical and crucial question every publisher must get to the bottom of. Without prior insight into how ads are displayed on the apps, it could lead to the app hosting poor quality ads, resulting in the dissatisfaction of both parties.\nIn most cases, ad networks or exchanges will determine what ads need to be shown for a set of users. This is done with the help of AI, where technology lends a hand in determining what ads to place where. But alas, this can get a little tricky as well. In situations where multiple brands want to advertise to your app users, the logical choice would be to have all of them compete in a real-time auction and then place the ad of the highest bidder. But it's not always as simple as that.
\nIn situations where there are multiple bidders on your ad space, many app monetization platforms use what's called the Waterfall technique to determine which ads to be shown. Under such a system, different advertising demand sources/ad networks are placed in sequential order. When the initial ad source has nothing to serve, the next option in this predetermined chain presents its claim. This method is commonly used by app monetization platforms but is not optimal for app publishers and developers since it can lead to latency, suboptimal ad fill rates, and lower per-impression prices for ads.
\nUser traction is an ongoing process for publishers. So why not acquire more users while monetizing? Some app monetization platforms help monetize your app through advertising and at the same time, also help you acquire more users while advertising. It's a win-win situation as it proves enormously useful for both parties.
\nIn a world of tech, time is money. If an opportunity to choose exists, choose an app monetization platform that provides customer support. Make sure details of support are mentioned before signing the contract. Also, make sure to check out peer reviews to see what other app publishers and developers have to say about the platform.
\nWe are stepping into 2022 and the ad tech industry is becoming even more competitive than before. The market is changing everyday with new app monetization platforms popping up. So, you have to make the right decision in choosing the app monetization platform for your app’s goals.
\nIf you are still dubious about choosing your app monetization platform, connect with our app monetization experts to understand the process that we follow.
\n\nFor more information:
\nRelated Blogs
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\n\nWith savvy online customers being interested in active conversation rather than passive promotion, native advertising is gaining traction. Gone are the days people passively get input from various media.
\nWhy? Because it gets results.
\nAccording to the Martech series, Native advertising is expected to leap up by a healthy rate of 3% in 2025 when compared to the global ad spend in the year 2021. This is a progressive growth sign for ad tech companies who are into the niche of Native advertising.
\nThose ads designed to match the feel and look of the media format it is published on are called native ads. Native advertising is found on various social media networks/feeds, shopping and food delivery apps. What sets them apart from other app monetization strategies is its key feature of exposing advertising content to the user in the most non-disruptive way possible.
\nTo understand the future of native advertising, we must delve into its past.
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For more information:
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\n\nAccording to the Business Line, global consumer spending in mobile apps reached a record $133 billion in 2021. This figure represents 20 percent year-over-year growth from 2020 when app stores generated $110 billion.
\nApp developers have seen the importance of strategizing the right monetization strategy, depending on the kind of app he/she owns. They must find ways to optimize and diversify their app monetization strategy to compete in a competitive market. So, it is important for publishers and developers to stay updated about the most popular app monetization strategies and what to expect in the future.
\nIn simple words, app monetization is the process of converting your app users into revenue. This is an incredibly important way for app developers to generate revenue, apart from funding. This makes it incredibly essential to understand it, given the number of time users spend on mobile apps every day. According to the 2017 U.S. Mobile App Report, Smartphone apps far exceed media consumption when compared against all other forms used by 50%.
\nDevelopers create apps with a variety of goals, such as user growth, increasing the engagement rate, and creating brand awareness but generating revenue is often a primary goal. However, some developers struggle to find effective ways to earn money through their apps. This is where app monetization strategies come in. It's crucial to take the time to make one that ensures that:
\nThe app generates growing revenue.
\nUsers and the user experience are kept relatively intact.
\nMany forget about the gravity of the second point. It's just as important to look at how mobile monetization affects the app experience as much as it is to maximize revenue.
\nFree apps have added leverage to garner more users from the very start. But it should be kept in mind that having a free app would involve strategizing the right monetization methods accordingly. Quality cannot be compromised by users, just because the app is free!
\nIn case yours is a free app, here are some in-app monetization methods you may want to consider instead of the less popular paid app approach.
\nWhile having a free app, in-app funding is integral for the app developer. In-app purchases can be of both kinds: consumables and non-consumables.
\nConsumables (pay every time): A consumable in-app purchase is a temporary or limited service that is made every time the user downloads it, such as a one-time service. An example is an in-game currency.
\nNon-consumables (one-time payment): These in-app purchases need to be purchased only once by users. Unlike one-time services, the service does not expire or decrease with use, such as new race tracks for a game app or paying to unlock a new game level.
\nThe important thing to keep in mind is that the app should be functional without the additional purchases; with the add-on services only enhancing the user experience.
\nThe perk of this business model is its free trial service feature. The idea for the company is to offer you a slimmed-down version of their app for free, to get the user hooked to the game or the app. To get access to the rest of their services, the user will have to pay a certain amount.
\nThe crucial part of inculcating this business model would be to strike the right balance between what's included in the free and premium versions. The goal is to tune users to upgrade the subscription, not to turn them off altogether.
\nThere exists a huge difference between in-app purchases and in-app subscriptions. In-app purchases are typically items, events, or content that perform as a bonus or reward. They do not constrain the user from experiencing the app. In-app subscriptions, on the other hand, offer users a very basic, slimmed-down version of the app.
\nAt this point, the question of inculcating which model would be more ideal for your app. According to Reuters Digital News Report from 2018, Depending on where your app is based, you could reasonably have about 20% of the population willing to pay for access to your content behind the in-app subscription.
\nIf the app is free, a subscription service can be implemented to monetize your mobile app. This enables the developer to offer a different experience to paying users.
\nAnother advantage of the subscription-based model is that it is easy to predict as there is a constant stream of revenue. In some cases, it can bring in revenues higher than from other strategies.\nSubscription models are increasingly becoming popular by the day, for the sole reason that App developers have realized that by subscribing, an engaged user is worth more than a single paid user. Netflix and Spotify are a few popular platforms that have adopted the monthly pay model.
\nAn excellent way to secure additional funding is by collaborating with potential app developers or businesses. Also known as Influencer marketing, sponsorships and partnerships are an effective means of app monetization.
\nBusinesses now notice the scope of mobile marketing and hence, are looking for opportunities. It's a win-win scenario for both parties as the app could be the perfect marketing opportunity for them, while secure funding goes a long way for the app developer. For example, if you have a cooking-learning app for vegetarians, you can work with partners that share those values - giving users a valuable recommendation while generating brand awareness.
\nOne way to approach investors is by offering them free marketing within your product. If you have a large user base or have built an audience in a particular niche, brands may be interested in using your mobile app to connect with their target audiences.
\nIt is the #1 source of revenue for app developers. Users understand that ads are a necessary source of revenue for app developers since the latter provide them with high-quality content- for free. What should be taken care of is showing users ads that may interest them which consequently, will make money. One must be careful how to integrate these into your app. By displaying the right kinds of ads (those that are valuable and relevant), you can earn good money, just as much as irrelevant ad content will result in a poor ROI. If ad content is completely irrelevant, you'll have a poor ROI from them, and waste screen space for the ads.
\nHere are some of the most popular types of ads you can use to monetize a mobile app:
\n\n\nThese continue to be highly effective in terms of helping publishers make money. Despite being on the lower end of eCPMs, banner ads have endured as the second-highest revenue-generating format across all regions Its ubiquitousness and extremely high impression rates make it a reliably strong monetizing format.
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\n\nThese are well-designed ads (after fully understanding your app users and how they use the apps), which although take up the entire page, come with an easy-to-find \"X\" button that allows people to exit shortly after it appears. Interstitials appear in between pages, stories, articles, levels, and so on. They can be of display or video format, and simply ask users to watch the screen for a few seconds (usually).
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\n\nInterstitials are potential solutions to counter the interference of banner ads with user activity. Since these ads occur between separate user flows, the name is interstitial.
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\n\nNative ads are those which are integrated seamlessly into the app. The ads match the overall feel of the app by taking a post template on the timeline. The trick is to make the native ad look and feel 'native' while providing a clear indication to the user at the same time that the content they land on is an advert. As you look closer, you'll see the \"Promoted by\" and \"Shop Now\" CTA, which indicates this is a sponsored native ad.
\n
\n\nBeing pioneers of app native advertising, GreedyGame has come up with SDK X, a revolutionary all-in-one ad revenue optimization platform developed with a vision to empower app publishers to maximize their app monetization capabilities.
\n
\n\nIt automates everything starting from the Ad Templates that can adapt App & Ad Content, finding the best combination of demand partner & Ad Format to serve the highest revenue ad based on the real-time bids & much more. SDK X enables app publishers to integrate these Native Ad Templates into the App without much effort.
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\n\nThese are ads that allow people to generate commission from other apps, products, and services by advertising them through your app. This method proves useful in converting when users trust the source.
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\n\nRewarded ads are popular as users spend a lot of time in the app, especially in the gaming category. In this scenario, users are offered a reward to engage with content. For this app monetization strategy to work, the content must be kept relevant to your user base.
\n
It’s 2021 and developers are not just relying on a single method of app monetization. There has been an increase in the number of developers adopting hybrid monetization strategies. Especially in a market that is changing quickly. The preference of app users is volatile. It’s very important to stay one step ahead!
\nFor more information:
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\n\nMobile app advertising refers to ads that are designed only for mobile devices. This is used by advertisers to promote brand information, news or offers. The ultimate goal of mobile advertising is to ensure continuous engagement with the users. Mobile advertising is the best bet for app publishers to generate a higher return on investment.
\nAccording to a survey by Statista, there are currently 6.4 billion smartphone users worldwide considering the global population is at 7.9 billion, that means a smartphone penetration of over 80 percent. Smartphone usage is expected to continue to increase in the coming years, breaching 7 billion in 2024 before rising further to 7.5 billion by 2026 which is the main reason why mobile app advertising is going to rule the ad tech industry.
\nStarting off with mobile app advertising might seem like a formidable task at first, but it really isn’t. An Ad network is essential for mobile app advertising. Ad exchange is an automated marketplace that allows publishers to sell their ad inventory in real time and advertisers to bid on and acquire it. Multiple ad networks are used to purchase and sell inventory.
\nTo offer the inventory for bids, the publisher uses a supply-side platform (SSP) to connect to the exchange. The ad exchange now selects the most interested bidders for that inventory based on visitor information acquired by the site's cookies.
\nEach app has a set of placeholders where ads are displayed, these are called ad units. An ad unit can have multiple formats based on where it appears on the app.
\nNow let us take a look at the different types of ad formats that are used to do mobile app advertising.
\nThese ads are designed to match the look and feel of the app it is published on are called native ads. Native ads are non-disruptive in nature, so they don’t hamper the user experience and make sure that the ads appear to be a part of the application.\nSo, Native Ad is the best ad format that you could be advertising in your\napplication.
\n![\"\"](\"/blogs/mobile-app-advertising/native.png\")
These are the ads that are spread over the entire screen and they appear during\nthe natural transitions of the app. These ads have a close button at the top right corner of the screen. You should not place interstitial ads between the main activities in your\napplication as they may bore your users as these ads are very intrusive in nature.
\n![\"\"](\"/blogs/mobile-app-advertising/interstitial.png\")
Banner ads are displayed in the top or bottom of the screen, plunging to the screen for the duration of the user session and they might refresh automatically after a certain period of time. These are highly popular on mobile apps as they are very easy to implement for app monetization purposes.
\n![\"\"](\"/blogs/mobile-app-advertising/banner.png\")
This is a new ad format that is coming up in the ad tech industry. These ads overlay the loading screen of the user once they minimize and reopen the app. These ads are rendered based on user experience so the users don’t find the ads very intrusive. App-open ads generally go along with the app’s branding which takes up 15% of the screen, so users won’t feel that they have navigated away from the app.
\n![\"\"](\"/blogs/mobile-app-advertising/app-open.png\")
Rewarded Video ads are the type of ads that people have to opt-in to view the ad to get a reward as an outcome. This is especially prevalent in scenarios where a user wants to unlock content such as level-ups, virtual coins, or premium content.
\n![\"\"](\"/blogs/mobile-app-advertising/rewarded.png\")
Rewarded Interstitial ads are a type of incentivized ad format. These ads appear during natural transitions of the app offering rewards to the user. During the app transition, rewarded interstitials give you an intro screen that announces the reward and gives users a chance to opt-in. At any point during the experience, the user can decide to skip the ad or to opt-out of the ad.
\n![\"\"](\"/blogs/mobile-app-advertising/rewarded-interstitial.png\")
SDK X is an all-in-one ad revenue optimization platform that empowers the app publishers to maximize their app monetization capabilities. With its ML & AI capabilities, SDK X can help you find the best combination of Ad Format & demand partner for your app to generate the highest ad revenue based on real-time bids.
\nLet us take a look at how SDK X helps you with mobile app advertising:
\nIncrease the revenue of your existing ad formats without any difficulty by integrating SDK X with your app. You also get access to Google Ad Manager 360, an ad exchange platform to connect with other premium ad networks.
\nWith SDK X, perform A/B testing on ad formats, placements and demand partners to identify the best fit for your application. This means that you will always have the best ad formats at your disposal with the right demand partner at the right placement to ensure the maximum yield for your ads.
\nYou don’t have to hard code your ad templates for different devices. All you need to do is integrate SDK X with your application to choose your ad template from a wide range of adaptive templates that we offer and render ads on different devices without any difficulty.
\nWith SDK X you get complete control over ads so you can target the audience based on specific demographics. Analyse the performance of your ads based on crash reports, unfilled inventory and improve your ads.
\nSDK X is compliant with all the Google ad policies. So, you need not worry about policy violations.
\nMobile app monetization is a monotonous process. It has to be done precisely by app monetization experts if you are looking to generate revenue without any hassle. GreedyGame has a 360 degree approach when it comes to developing app monetization solutions. Having helped more than 1500+ app publishers to increase their ad revenue, our app experts know what works best for each app.
\nStart your app monetization journey now!
\nFor more information:
\nRelated Blogs
\n\nRelated Solutions
\n\nRelated Products
\n\nToday developing a world-class app doesn’t assure success if the users don’t know the product exists. As of the first quarter of 2021, Android users could choose between 3.48 million apps in the Google play store and roughly 2.22 million apps in the Apple store.
\nWith the increasing number of apps available for download from app stores, app developers & publishers need a meticulous marketing strategy to stand out in today’s app market.
\nThis article will help you learn the necessary actions to improve your mobile user acquisition strategy using paid and organic marketing.
\nMobile App Marketing is about interacting with your users throughout the lifecycle- from when they first hear about your app to installing and becoming an active user. To have an effective mobile app marketing strategy, you must first understand what to communicate or what they want from your app.
\nMobile app marketing, when simplified, has three stages:
\nAwareness This stage is meant for building brand awareness and app visibility. Discovering who your target users are and how your target users find your mobile app. Below is a list of steps or strategies you can use during the awareness stage of your mobile app:
\nAwareness begins by identifying the key users specific to your app category. Developing your user persona helps you understand their values, demographics, background, mobile preferences, interests, and more.
\nIdentify and reach your target users through various channels where they frequently visit you. Doing so will help you reach and acquire users.
\nAcquisition is the first step in a user’s interaction with your app. How do you get them to download and install your app in the first place? The more rapidly your app gets downloaded, the higher it will rank in the App Store search results. Below is a list of strategies that can increase your app user acquisition.
\nApp Store Optimization (ASO) - Implement App Store optimization to improve your app store page to rank higher in search & explore results and convert at a higher rate. ASO depends on an array of factors, including title, description, keywords, and more.
\nPaid Marketing- Run performance base user acquisition campaigns to boost your number of installs and install rate. The primary objective is to promote your app to the most valuable users.
\nRetention means turning your app into a regular destination for your user. For keeping users engaged with your app, the user retention strategy acts as a secret ingredient. Mobile App retention also helps calculate the lifetime value of customers, which helps you gauge your marketing efforts. Below is a list of steps or strategies you can use to increase retention:
\nUse Push Notifications to increase your app retention rate. Statistics show that push notifications can improve your retention from 56% to 180%.
\nGiving users an incentive to use your app can also go a long way. Mobile-specific rewards, coupons, special promotions, and other offers will help drive conversions and encourage engagement.
\nApp Store Optimization, also known as Mobile App SEO, is a technique to get your app to the top of app store search results.
\nThe fundamental objective of ASO is to improve the visibility of your apps inside an app store search engine such as Google Play or Apple App Store. Your other goals, such as traffic to your app and downloads, can also be met by increasing impressions.
\nHere’s how you can implement ASO in 3 simple steps:
\nYour App title and description reflect the core value of your app and act as a differentiating factor. These areas must reflect the highest value keywords and user search behaviour.
\nYour app title needs to be unique and creative. In Apple App Store, your app title can be a maximum of 30 characters, while the Google Play store allows 50 characters.
\nNext is your app description. For both Apple and Android apps, your app description is like your website’s landing page. Therefore, your app’s description and page within the app store become a vital part of your App store optimization strategy.
\nWhen writing your app description, you should answer the following questions:
\nAs you write your app description, pay extra attention to keywords. It should include as many relevant keywords as possible (without stuffing) in the first 250 characters. Anything after this initial description requires a “read more” click from the potential customer.
\nThe app icon serves as the first visual impression to your users. Therefore your app icon design plays a significant role in attracting your target audience and getting more downloads.
\nIt is observed that people only spend 7 seconds deciding if they're going to download an app or not. And using a high-quality screenshot makes a significant impact on their decision-making process. App screenshots are the second most influential factor when it comes to convincing someone to download your app (second only to your App Rating).
\nYour app screenshot should be the exact representation of your app content. These screenshots should focus on your app's key benefits, including visual features that show how your app is more valuable than its competitors.
\nJust like in SEO, keywords also place an important role in ASO. Using the right keywords will help your customers to find your app on the app store more efficiently. Therefore researching the right keywords for your app is an essential step in ASO.
\nThe app description is the best place to use your keywords wisely. However, there's a fine line between optimizing your app description and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm. You can also optimize your package name with relevant keywords.
\nUse keywords with high traffic and a low to moderate number of apps will be best for your ASO. Analyze the top apps for each keyword to understand what people are looking for when searching for that term.
\nUniversal App Campaigns (UAC) is an ad type in Google Ads that automates user targeting and bidding process. Using UAC, you can advertise your app on some of Google's ad networks, including search, display, YouTube, and the Google Play Store.
\nUser App Campaigns generate more app installs and or drive in-app conversions. Google uses machine learning to identify your best-performing ads and show them to the most relevant users. Below is the list of steps to set up your UAC campaign:
\nOver the past few years, the necessity and value of app marketing have been paramount for a successful app.
\nMobile app marketing for user acquisition is a continuous process that can gradually result in long-term success.
\nThe user acquisition process can be intimidating. We can make this process a piece of cake for you. GreedyGame has worked with 1500+ apps, and we know what works best for each app category. Using our years of experience, we have helped app developers scale their user acquisition strategies.
\nStart your free consultation now!
\nFor more information:
\nRead related articles
\n\nWith over 3.2 billion smartphone users across the globe, the mobile app industry is experiencing tremendous growth.
\nIf you look around, every person’s eyes are glued to their mobile phone whether they are at work, home, on the drive, or even while eating. So what are they doing on their phones? Well, it’s not a surprise that around 88% of their mobile time is spent on apps.
\nAs Mobile app usage is increasing, the number of apps downloaded is also growing. Last year, there were more than 218 billion mobile app downloads. That’s roughly a 55% jump between 2016 and 2020.
\nThis global growth in App revenue and app installs opens new opportunities for app developers and publishers to build new apps. But the ultimate goal to develop an app is to monetize the app.
\nThis article will discuss how you can scale your app revenue using Google Ad Manager(AdX).
\nMaking money with the right app monetization strategy is the next critical step after developing an app. Various app monetization strategies exist, including paid apps, in-app purchases, advertising, and other options. But with the increase of free apps, in-app advertising has become a popular app monetization strategy.
\nIn-app advertising is a way for app developers to make money by serving ads within their apps. Mobile ads are served through a mobile ad network, a platform that connects developers and advertisers.
\n![\"\"](\"/blogs/how-google-adx-can-boost-your-app-revenue/mobile.png\")
In-app advertising brings a lot of advantages to app developers and publishers. Here are few key benefits of using in-app advertising:
\nGoogle Ad Manager(AdX) is one of the most popular advertising platforms available for app publishers.
\nGoogle AdX, formally known as DoubleClick Ad Exchange, is an ad exchange platform for publishers to sell their ad inventory to advertisers and agencies, including AdSense, Ad Exchange, and demand-side platforms, using real-time bidding technology.
\nIn Google AdX, ad spaces are used more efficiently across all inventory types (websites, mobile apps, videos, or games) due to a large set of advertisers and ad networks.
\nGoogle AdX can help you scale your app monetization. Using Google AdX over other advertising platforms has many advantages.
\nWith Google AdX, the publisher can access wider inventory types (website, mobile app, video, and games) for monetization. They get access to millions of advertisers and other third-party networks in real-time through Google’s demand with dynamic allocation. This increases the competition for ad inventories, which results in increased revenue per ad unit sold.
\nGoogle AdX provides ad services, which include mediation and fallback ads to enhance your ad revenue.
\nGoogle AdX is known for its granular control over who gets to see your ads or what type of ad formats you want to show on your app. With Google AdX, you can target based on the below dimensions:
\n![\"\"](\"/blogs/how-google-adx-can-boost-your-app-revenue/image2.png\")
These granular targeting options give you more control and help you optimize your ad revenue.
\nUnderstanding your ad performance data is critical for creating highly engaging ads that drive profits. Google Ad Manager reporting provides detailed reports on user engagement, user behaviour, ad performance, and more.
\nGoogle AdX provides reports on ad requests, device category and geo-location that helps you to get an overview of your user base visiting your app. Track your user engagement by monitoring click-through rates (CTR) and ad viewability. Using these reports, you can fine-tune your ad formats and placements to scale up your ad revenue.
\nAccess reports like fill rates, eCPM, ad placement performance, or unfilled impressions to optimize your spendings and improve your revenue.
\nGoogle also provides reports on ad request discrepancies that notifies whether your ad inventories are utilized fully.
\n![\"\"](\"/blogs/how-google-adx-can-boost-your-app-revenue/image1.png\")
Using these granular reports can help you make informed decisions to deliver the most effective ads to the most responsive users.
\nUnderstanding the importance of the right in-app advertising platform is an important component in scaling your mobile apps and games.
\nAnd if you’re interested in maximizing your ad revenue through in-app advertising, Google Ad Manager(AdX) is the best platform.
\nAt GreedyGame, our goal is to empower mobile app developers and publishers with services to boost their app monetization and growth. Being the Google Channel partner, GreedyGame can assist you in creating your Google Ad Manager account.
\nGreedyGame AdX Experts take care of your account operations, set up the monetization strategy based on your app category and performance, and resolve any policy violations for your app. Having worked with 2500+ apps, we have data-backed proven suggestions to help you identify the best performing ad placements, the right demand partners, set up mediation, and open bidding.
\nOur AdX Experts perform A/B testing with multiple ad formats and set up the right floor pricing to optimize your ad revenue.
\n","slug":"/resources/blog/how-google-adx-can-boost-your-app-revenue"},{"data":{"title":"Google AdMob Vs AdX: Which is a better monetization platform?","cover":"/blogs/google-admob-vs-adx-which-is-a-better-platform-for-app-monetization/SDK-Banner.jpg","date":"2021-09-07","tags":["ADMob","AdX","App Revenue","App Growth","App Monetization"],"category":["Monetize"],"excerpt":"The Mobile App industry has witnessed tremendous growth over the last couple of years. According to App Annie, it is expected that by the end of 2021, Mobile App revenue will increase around $582 billion, which is 48% more than the past few years.","description":"What is the difference between Google AdMob and Ad Exchange? This article will help you understand the difference and identify the best monetization platform for your app."},"contentHtml":"The Mobile App industry has witnessed tremendous growth over the last couple of years. According to App Annie, it is expected that by the end of 2021, Mobile App revenue will increase around $582 billion, which is 48% more than the past few years.
\nBut surprisingly, only the Top 1% of App publishers generate 93% of Ad revenue in the app ecosystem. So what differently are these publishers doing to monetize their app?
\nLet’s evaluate the two most popular monetization platforms i.e Google AdMob and Ad Exchange (AdX), and figure out the right platform that can scale your app revenue.
\nGoogle AdMob is a mobile ad network and monetization platform. Through this platform, publishers and developers connect with multiple ad networks through mediation & open bidding. It allows app developers to monetize their apps by enabling in-app advertising, and provides intelligent insights through Google Analytics.
\nGoogle Ad Exchange(AdX), formally known as DoubleClick Ad Exchange, is an ad exchange platform for large publishers with significant sales. It supports both Web and mobile apps & game inventories. Through Google AdX, publishers can sell their ad inventory to advertisers and agencies using real-time bidding technology. AdX provides more efficient usage of ad spaces using real-time auctions.
\nGoogle Ad Manager is an ad management platform enabling publishers to leverage multiple ad networks, including AdSense, Ad Exchange, and third-party networks.\nIn 2018, Google rebranded many of their products, including DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange that became Google Ad Manager.
\nNow that you have a basic understanding of AdMob and AdX, let's discuss the difference between these two platforms.
\nGoogle AdMob is a monetization platform for mobile applications. Publishers working with AdMob have access to Google demand source and third-party networks.
\nTo maximize publisher’s revenue, AdMob offers waterfall mediation and open bidding techniques. In the waterfall mediation technique, publishers can sometimes face a low fill rate and lower eCPM.
\nAdMob restricts publishers to target their ad spaces only based on geo locations.
\nGoogle Ad Exchange (AdX) is an exchange network. It offers real-time bidding on ad spaces to ad networks, including AdSense, agencies and demand-side platforms. Publishers working with Google AdX get access to a larger set of advertisers and other marketplaces using this exchange.
\nWith Google Ad Exchange, the publisher can access wider inventory types (website, mobile app, video and games) for monetization. This increases the competition for ad inventories, which results in increased revenue per ad unit sold.
\nGoogle Ad Exchange also provides granular targeting, including metrics like device category, inventory type and many more. Thus giving deeper control to publishers.
\nGoogle Ad Exchange offers real-time dashboards for better visualization, so publishers know the exact performance of their ad units.
\n![\"Google](\"/blogs/google-admob-vs-adx-which-is-a-better-platform-for-app-monetization/Google-Ad-Manager-Dashboard.png\")
Setting up a Google Ad Manager account can be tricky. Since Google provides access to Ad Exchange only to larger publishers who meet the below criteria:
\nGreedyGame, the Google channel partner, can assist you with getting started with the Google Ad Manager account. Once your account gets approved, you'll have access to a global ad ecosystem with advanced functionality from Google Ad Manager and GreedyGame.
\nGreedyGame Experts will set up the Ad Manager child account for the publishers. You need to sign up for GreedyGame AdX Console and set up your account. AdX Console is seamlessly integrated with the publisher's Google Ad Manager account.\nTo avoid interruptions and seamless monetisation experience, our team performs audits and assists publishers in resolving issues like wrong in-app placements, inappropriate content and policy violations.
\nOur AdX Experts ensure your policy issues get resolved within hours so that you don't lose your revenue. Frequent Policy audits and Quality Assurance are also performed to avoid future policy strikes.\nWith GreedyGame AdX, publishers get access to real-time ad activity insights like ROI dashboards. Our AdX Experts manages the account operations and recommends proven monetization strategies based on app category and performance.
\n![\"sdkx](\"/blogs/google-admob-vs-adx-which-is-a-better-platform-for-app-monetization/sdkx-console-home-page.png\")
Over the last few years, we have observed around a 60% rise in publishers using the AdX platform.
\nWhen are you Upgrading from AdMob to AdX? Join GreedyGame AdX and get access to premium advertiser demand and other advanced features.
\n\n","slug":"/resources/blog/google-admob-vs-adx-which-is-a-better-monetization-platform"},{"data":{"title":"Steps to follow for SDK X integration","description":"Improve your fill rates and eCPMs with our all-in-one platform, and increase your ad revenue with seamless integration of SDK. Experience hassle-free ad integration with SDK X in 3-simple steps.","cover":"/blogs/steps-to-follow-for-sdkx-integration/how-to-integrate-greedygame-sdkx.png","date":"2021-07-20","tags":["App Monetization"],"category":["Monetize"],"excerpt":"Experience hassle-free ad integration with SDK X.Improve your fill rates and eCPMs with our all-in-one platform, which helps you increase your ad revenue with seamless integration. Personalize your users’ experience with our customised ad templates. With our cross-format mediation, we help you increase revenue with programmatic demand, dynamic ad designs, native ads, smart refresh features, and much more."},"contentHtml":"Experience hassle-free ad integration with SDK X.
\nImprove your fill rates and eCPMs with our all-in-one platform, which helps you increase your ad revenue with seamless integration. Personalize your users’ experience with our customised ad templates. With our cross-format mediation, we help you increase revenue with programmatic demand, dynamic ad designs, native ads, smart refresh features, and much more.
\nLet’s get you started with SDK X. Follow this blog as we walk you through our 3 step (Sign-Up, Ad Units creation and Integration) onboarding process.
Click on the ‘Docs’ Button in the navigation bar -
\n![\"\"](\"./sdkx-navigation-bar.svg\")
Introduced on April 27th, 2016, by the European Union(EU), General Data Protection Regulation is a data protection and privacy-centric law that became enforceable starting May 25th, 2018. The law aims to protect European citizens’ privacy, offering them complete control over their personal information.
\nThe 2019 incident of Cambridge Analytica-Facebook has brought more spotlight to GDPR, making it an essential step in protecting user privacy. The law holds controllers accountable for misusing user data and outlines punitive fines in Article 83. According to GDPR, a company may be liable to pay a fine of up to 20 million euros on infringement of principles related to personal information processing.
\nGDPR aims to give people more control over the personal information they share online. To make this possible, the law lists four fundamental aspects that you (app developers, data processors, or websites) must respect. The law aims to provide:
\nGDPR is serious about the privacy of app users and protects their rights thoroughly. This means you must revisit your app planning, development, and management efforts to ensure you comply with the guidelines in the law. Though the privacy law does not define a step-by-step process, it has outlined some general rules while developing and publishing a mobile app.
\nAccording to this law, you are directly responsible for the security of personal user data. The term ‘personal data’ refers to any information that identifies a person, including phone number, name, email address, username, location, and insights.
\nYou must endeavor to be more transparent and provide more control to the users. This includes changing how you acquire, store, transfer, and use data currently. You must do everything to enhance security and give users real-time access. At the same time, you must document the complete history of changes to personal data and encrypt transfers between the server and app mandatorily.
\nAs an app owner, you must incorporate the following guidelines in your app design to offer the users complete control over their personal data.
\nFurthermore, you must do the following to keep your app GDPR compliant.
\n\nAccording to Article 25 of the GDPR, Privacy by Design is a legal mandate. It is a concept that requires you to consider user privacy before starting to develop the app. Your app development initiatives should take steps to encourage user privacy from the outset rather than treating it as an afterthought.
\nEvery app owner must request users to provide their consent to collect, use, and transfer personal data. A user, while opting in, must clearly understand the terms and conditions of personal data collection and usage.
\nIf you are considering collecting user data in your mobile app, you must have an opt-in screen immediately after the app launches. The opt-in process should allow the user to consent to data collection, receive communication, and know where the data will be used.
\nFor example, if you want to track user activity through Google Analytics, you must inform the user about it. At the same time, the user must be able to easily opt out of future communications and request to delete personal information. Apps must have a dedicated page to allow users to opt out to be completely GDPR-compliant.
\nTo comply with GDPR, you must inform users about your privacy policy. The policy must be documented in simple language without jargon for a layman to understand. It should educate users about how you plan to manage and protect their personal data. Also, you must disclose your source of data collection and processing if you use a third-party solution.
\nYour privacy policy must include all the levels of assurances required for data protection and security laid down by the GDPR. Simultaneously, you must ensure that the agreements you sign with your data processing partners have essential clauses that guarantee that user information is safe at all times.
\nUnder GDPR, you are legally required to tell users how you use their personal data if asked. To make your app compliant, you must create a mechanism for users to place a Subject Access Request. Once you receive such a request from a user, you must respond to it within a month. If it is a complicated request, you can take up to three months to respond.
\nDeveloping a system for Subject Access Requests is essential to stay compliant in the long term, failing which you would be breaking the privacy law and landing yourself in legal trouble.
\nIf you use the services of an external data processor to analyze your app usage, you must disclose the fact explicitly. It would help if you were transparent with the users about data transfer and processing and, at the same time, sign a detailed data processing agreement.
\nA documented agreement with your data processors is mandatory to comply with GDPR. This means you must ensure all third parties and SDKs associated with your app comply with GDPR. You will be held accountable in the case of a security breach.
\nAs a data controller, you must notify all the users and supervisory authorities of a data breach within 72 hours. For this, you may have to continuously monitor your data, identify risks, and plug-in loopholes. You must have a policy to inform users and take the necessary steps to protect personal data if a breach occurs.
\nMobile apps must use SSL or HTTPS protocol for interaction with external parties. When your mobile app interacts with websites or web servers to transfer personal data such as username or password, an SSL or HTTPS protocol must be in place. Also, personal data sharing must be encrypted at all times.
\nData must be stored safely with appropriate encrypted backups to ensure that it is always secure. You must notify users about the tenure of this storage explicitly to give them control over their personal information.
\nAs per Article 30 of the GDPR, you must record all the data processing activities. You must maintain a detailed document of every byte of data you collect through the mobile app or with the help of a third party. The data should be stored in a secure and comprehensive log, including all the personal data collected, such as IP addresses, names, email addresses, etc.
\nAfter collecting this data, you should also justify to the user why you are collecting the data, where you will store it, and for how long.
\nApart from the steps above, you might need to appoint a data protection officer if you are a public authority or require large-scale monitoring, collection, or processing of personal data. If you are unsure how to get your app to adhere to GDPR guidelines, you can always contact experts who have developed and launched GDPR-compliant apps.
\nCPM stands for Cost-per-Mille, wherein \"Mille\" represents one thousand. Therefore it can be rightly said that CPM is an advertising payment model that suggests charging an advertiser for every 1,000 impressions of his ad inside mobile app publisher inventory.
\nCPM is the ad revenue generated per 1000 impressions. Ad revenue generated by a specific ad unit can be calculated with the help of CPM. Thus, CPM is the exact cost to the advertiser for a thousand hits. The higher the CPM, the larger profits a publisher makes.
\nEspecially when it comes to mobile, CPM can be very effective at calculating the estimated revenue of an advertisement inside an app. As users don't have to interact or click on the ad itself, this can help to generate revenue more easily.
\nCPM is the most common method for pricing mobile ads and the most popular among mobile app publishers because of its focus on impressions and not clicks, which benefits publishers and helps them increase their revenues massively.
\nThere are various ways of increasing your CPM, some of them are enlisted below:
\nTo put it simply ad networks are basically aggregators of demand and supply. How wisely you choose and use the ad network depends on you. An ad network helps in showing relevant ads to your users. There are various kinds of Ad networks which serve different kinds of purpose according to their capabilities.
\nTo suffice this with an example, a vertical ad network can help your product if you have a niche to offer the audience. On the other hand, an inventory specific ad network can offer unique solutions to a specific ad inventory.
\nAd Mediation agencies can help app publishers optimize their ad stack, improve your demands, open up your inventory to more bidders. Ad networks generally unite publishers and advertisers, and allocate ads on the basis of their own capabilities.
\nNow this is one thing which can make or break your whole CPM graph. Ad format is something that can also lead to higher or lower user retention. There are many kinds of Ad formats -
\nBanners- Permanent rectangular and square-shaped ad formats
\nInterstitial- These are the full page ads that occupy the full screen of users' devices. These generally lead to unpleasant user experience.
\nVideo Ads- These are short videos ads that are these days very popular. They are both intended (skippable) and compulsory (non-skippable).
\nNative Ads- The ads that blend into the content of the app without disrupting user experience are Native Ads. The look and feel of these Ads lead to higher user retention rates.
\nAd placements play a very important role in the user retention as well as CPM. Placing ads in a manner that is violative of the policies of your network can lead to policy issues. Also, if the ads are not placed strategically, they might lie around idle with no clicks. Which is why a mixture of different ad formats and sizes can fetch higher CPM.
\nThis is the most important point that the app publishers should never let go of. The ongoing trends and the reason behind those trends is something the publishers should always watch out for. Following trends can lead to higher traffic on the app which in turn will lead to higher CPM.
\nSEO is the most authentic organic technique of driving traffic. This can lead to the app going viral and eventually lead to higher visitors in the app.
\nLast but not the least, the content of the app makes a huge difference in the traffic. The features of the app also lead to attracting users and keeping them on the app for a long time. Unique and different features lead to higher CPM.
\n","slug":"/resources/blog/best-practices-to-increase-the-cpm"},{"data":{"title":"REAL-TIME BIDDING","cover":"/blogs/real-time-bidding/real-time-bidding.png","date":"2021-03-17","tags":["App Monetization"],"category":["Monetize"],"description":"Real-time bidding, is a process of valuing and bidding for an ad impression in real-time, where ad requests from the publisher are sent to an open exchange to get bids from buyers.","excerpt":"Real-time bidding, also called RTB, is a process of valuing and bidding for an ad impression in real-time, where ad requests from the publisher are sent to an open exchange (marketplace/platform which facilitates auction) to get bids from buyers. Every time, users load a web page, ad requests are sent out to exchanges. The number of ad requests varies from one publisher to another. Basically it is an online media marketplace involving the seller (publisher) and buyer (advertiser)."},"contentHtml":"A complete guide
\nMobile Real-time Bidding: Mobile RTB is the selling of mobile ad inventory in real-time. It has its own challenges. Firstly, mobile ad inventory refers to both web-based inventory and app-based inventory. These two follow a different set of protocols to run an RTB auction. Secondly, for app-based inventory, cookie tracking is not possible which makes targeting a challenge. Although, due to a rise in mobile users, the mobile advertising market is expanding rapidly.
\nIt involves a variety of moving parts, including:
\nA supply-side platform (SSP)
\nA demand-side platform (DSP)
\nAn ad exchange
\nAn as inventory
\nGetting started with the RTB process may sound complex but it is an easy process. The RTB process involves SSP (supply-side platforms), ad exchange, DSP (demand-side platform), publishers, & advertisers. The SSPs assist publishers in accessing the ad exchange and place their inventory to be sold, on an ad exchange. So, your job is to get on a good SSP to help you sell the impressions.
\nThere are certain basic requirements that should be met in order to make ad space available via ad exchanges. Once the following requirements are achieved, a publisher can immediately register with an SSP.
\nPage Views: Publishers with an acceptable number of page views are allowed to register for programmatic. Page view requirement varies depending upon the SSPs.
\nTarget Audience: Though it isn't necessary to have an audience, many SSPs prefer to take publishers who have built a specific audience base. It may be location-based, niche-based, etc. But, it pays to have a huge chunk of certain audience segments.
\nAvoid Fraudulent Content: Though this is understood, it is always best to have safe content that does not harm partner identity.
\nTraffic Referrals: As a publisher, you might be getting traffic from several sources including search engines, Google, Social Media, etc. But CPMs are higher for search engine traffic and direct referrals. SSPs may even reject you for having more than 70 or 80 percent social traffic.
\nIt is advised to look for SSPs that provide:
\nproper support and service.
\nAnalytics and optimization dashboard to track and control ad inventories.
\nStreamlined process -- Real-time bidding has changed the way ad impressions were sorted and placed. It automated the whole trade for publishers. The platforms check the relevance of the ad and match it with the defined parameters within the blink of an eye; thereby structuring the process.
\nBetter ad revenue and flexibility -- Based on real-time market demands, publishers can set minimum prices for impressions (floor prices). Since the ad impressions in RTB are thoroughly matched with the required criteria, it is less likely to make wrong decisions. This makes the entire advertising process much efficient, flexible, and faster.
\nOptimization -- You can track the earning real-time and optimize accordingly to increase your ad revenue. Unlike ad networks, RTB puts you in control. You know what's happening (if you're going with header bidding) completely.
\nTHINGS TO KEEP IN MIND WHILE CHOOSING A DSP
\nMake sure the DSP you choose meets the following criteria:
\nCross-device attribution
\nReporting and actionable insights
\nReach and scale
\nTransparency
\nObjectivity
\nCross-device attribution allows your campaigns to appeal to consumers using multiple devices and channels.
\nAs for reporting and actionable insights, you need to go with a DSP that provides you with both standard and customizable reporting. That way, you can act quickly on the marketing insights that you gain through ad performance.
\nBy considering the reach and scale of a DSP, you guarantee your company's ability to cast the widest net possible. That means looking for an advertising partner with global targeting capabilities.
\nTransparency represents another vital characteristic of a competent DSP. After all, you need to know exactly where your ad dollar is getting spent and the value of your media.
\nThe same goes for objectivity. You're in an industry where DSPs often sell their own media inventory. Talk about a conflict of interest!
\nIn many cases, looking for an independent and objective DSP remains the best route.
\nWhen compared with the more traditional forms of display advertising, real-time bidding offers loads of benefits. Some of those are mentioned below:
\nImproved inventory pricing: Publishers get to set a floor price for their inventory which they can change at any point. This benefits publishers to optimize the price of their specific ad units as per the demand. This allows publishers to extract the exact value for their inventory in real-time.
\nHandling remnant ad units: Remnant or unsold inventories is a concern for most publishers. Real-time bidding helps publishers get a fair price for remnant ad units by making them available at various auctions.
\nAd unit modifications: Publishers maintain control over their inventory. They can change the floor price, ad unit placements, and targeting options anytime at ad unit level. All of this helps with ad testing to get a better price by placing ads on sites.
\nBetter user experience: With real-time bidding, publishers can closely examine the response of users toward the ad placements. Using this data, publishers work on improving their user experience. Also, web cookies dropped by sites can further help to know more about these users. Moreover, this data can be shared with advertisers to run targeted campaigns.
\nQuick solutions: Everything about real-time bidding is so fast-paced that both publishers and advertisers get to see results instantly. This idea can be leveraged into improving the ad delivery process. For instance, publishers can monitor their most-viewed ad units and increase their floor price. Similarly, they can get details of low performing ad units and accordingly improve their quality.
\nMaximizes revenues through a highly competitive bidding process
\nHighly scalable -- offers one-stop access to a large number of demand sources
\nThe Smaato Publisher Platform (SPX) brings in actionable insights to further improve monetization
\nCost-effective -- allows advertisers to bid on only the most relevant, valuable users
\nOptimizes programmatic campaigns by providing dynamic targeting parameters and access to premium inventory
\nThe SDX allows advanced targeting and access to a global audience.
\nEven with all the benefits offered by real-time bidding, it still has some challenges that make it not as effective as it was designed to be. Here are some of those:
\nData leakage: GDPR, CCPA, and other similar laws convey that for a few geographical locations, the security of their users is the most important thing. Hence, this creates a challenge for publishers to decide whether to share user's data (for targeting purposes) or not. Another challenge is these laws differ in a way that it's getting difficult for publishers to understand whether they can store user data or not. If so, should they use it for targeting purposes or not?
\nNo guaranteed deal: Unlike programmatic guaranteed, real-time bidding solely depends on demand-and-supply rule. If there is demand for inventory, publishers will get a good price for it. And if the demand is less, there will be a decrease in ad earnings. Such complexity threatens the overall profit for publishers.
\nBrand safety: Publishers want to have control over advertisers placing ads on their sites in order to maintain the quality and safety of their site. Similarly, advertisers want to make sure their creatives are getting appropriate allocations on sites rather than going unnoticed. These concerns from publishers and advertisers can be resolved by including a third-party platform.
\nIn order for RTB to be able to expand, there are a few elements that both publishers and advertisers need to take into consideration:
\nIn order to see growth in RTB, both the seller and the buyer need to meet the minimum technical requirements for data safety, so that user security does not become a problem. Moreover, both parties should be subject to regular auditing of the data that is collected versus the amount of money spent on advertising.
\nUser data is initially generated by websites and stored by publishers. Hence, it becomes the publishers' responsibility to monitor its flow. Being transparent is one way to avoid any fraud with the data. If a publisher openly shares a part of their data (like cookie information) with advertisers via SSP and makes sure the advertisers are not involved in data fraud. Then there will be no confusion around data safety.
\nBad actors always seem to find workarounds for ad fraud prevention techniques. However, these frauds can be avoided simply by complying with the ad safety measures.
\nYes, RTB can effectively get you a fair price for your inventory. However, you as a publisher should know which part of your inventory is your gold mine. Carefully segment your inventory and take the premium part to the private marketplace for better profits.
\nToo many ads are seen to increase the page load time of websites. Also, running too many auctions at a time (RTB, header bidding, and exchange bidding) can result in users waiting longer to access the site. Hence, while running auctions, optimize your site for faster ad serving. However, ad tech is now well-equipped to help publishers with page loading optimization, one of such methods is lazy-loading. With lazy-loading, publishers can show ads to users when they are ready to see them. Hence, these ads don't load with the rest of the content allowing both content and ads optimal time to download on users' browsers.
\n","slug":"/resources/blog/real-time-bidding"},{"data":{"title":"TOP SUPPLY-SIDE PLATFORMS IN 2020","description":"A supply-side platform (SSP) is an advertising technology platform that helps publishers monetize their mobile apps by managing, selling and optimizing their available inventory.","cover":"/blogs/top-supply-side-platforms-in-2020/supply-side-platform.png","date":"2021-03-17","tags":["App Monetization"],"category":["Monetize"]},"contentHtml":"A supply-side platform (SSP) is an advertising technology (AdTech) platform that helps publishers monetize their websites and mobile apps by managing, selling and optimizing their available inventory (aka ad space).
\nSSPs are a key player in real-time bidding (RTB) media transactions, whereby publishers sell display, video and native ad space to advertisers on an impression-by-impression basis.
\nBasically SSP is a platform that helps publishers monetize and manage their inventory. We define an ad exchange as a platform that allows publishers and app developers to sell inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
\nSSP is a supply side platform that gathers many types of advertising demands for publishers. This includes demand from both traditional ad networks and ad exchanges which in turn interface with Demand Side Platforms (DSPs).The system analyzes the offer to ensure the target group guidelines coincide with the demand, before serving the ads. The SSP then bundles together all the offers before determining the highest bid and selecting the corresponding ad. They often use real-time bidding (RTB) to complete DSP transactions.
\n![\"anatomy](\"/blogs/top-supply-side-platforms-in-2020/anatomy-of-ssp.png\")
Here are the top Supply Side Platforms:
\nBidstack is a public company headquartered in London. Bidstack empowers brands to place advertising into spaces that sit naturally within video games by designing contextually relevant ads that fit to the eastestics of the game and protect the gaming experience in the form of trackside banners, cityscape billboards, pitchside LED boards wand other native spaces within the virtual world.
\nHeadquartered in San Francisco, Chocolate is a global leader in programmatic digital video advertising. Chocolate Premium, is the world's first video SSP with 100% server-side auctions. With 7700+ websites & apps and 20+ billion impressions per month, Chocolate Premium is one of the leading video SSPs connecting premium brands with premium publishers.
\nMoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience. MoPub connects mobile publishers with the demand that matters. Over 130 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.
\nAt AppNexus' seller-platform, publishers can reach hundreds of demand partners and sell their ad inventories by using open auctions or private auctions. Several publishers like Ouest France, Schibsted, Seattle Times, and many more, have integrated the AppNexus' SSP with their website and improved their website's ad revenue.
\nOffering various data-driven monetization solutions for publishers, the seller-side platform runs various ad campaigns such as CPM, CPC, CPA, and CPI campaigns for publishers across the globe. By accessing more than 230+ demand partners, publishers can make the most out of their ad impressions and increase their overall ad revenue.Minimum Traffic Requirement -- 3M+ Monthly Page views.
\n360 Polaris is a revolutionary ad monetization platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.
\nVYADD s.r.o. is a programmatic platform for mobile advertisers and publishers. The company has been operating on the mobile market since 2017 and has the Head office in Prague, Czech Republic. VYADD s.r.o offers programmatic solutions (Open RTB integration, eCPM model and XML integration for push traffic, CPC model) while currently keeping focus on the growth of its own SSP and RTB marketplace.
\nFyber is a global technology company, developing a next generation monetization platform for mobile publishers that combines proprietary technologies and expertise in mediation, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy.
\nGlispa is a mobile ad tech company dedicated to empowering our partners with sophisticated solutions that make it simple for agencies and brands to connect with target audiences and for publishers to monetize their apps.
\nMintegral is a leading global mobile advertising platform driven by AI technology and full-stack programmatic products that provide user acquisition, monetization, and creative solutions for mobile app publishers worldwide.
\nSupply-side platform lets publishers manage multiple ad networks with a single SDK integration, making the entire app monetization process much simpler.The main goal is to sell inventory for the highest possible price, thereby maximizing your profits and optimizing the process.
\nWith the Supply side platform, publishers can manage their entire strategy through just one platform.
\nMost of the SSPs help you reach a 99% fill rate globally.
\nSupply side platforms help to make the process fast and efficient for publishers; rather than going to advertisers directly, you can rely on SSPs to do this and fill all the inventory.
\nCentralized dashboard which gives you a clear overview of all your ad revenues, and to execute your ad monetization strategy it also provides analytics and other tools to manage and optimize your ad revenue.
\nTo make the most of multiple demand sources a publisher would need to hire additional resources to manage the waterfall since ad networks might be integrated through S2S, RTB or SDK mediation but with SSP all this is managed at their end to make optimizing multiple demand sources by simply moving them up or down on the dashboard.
\nSome supply side platforms now even offer ad format optimization through insights on how they can place their ad units better to get better CTRs and hence better CPMs.
\nBrands today constantly ask for new tools such as fraud detection, viewability. With an SSP on board, it becomes their responsibility to constantly update the latest tools to ensure a game publisher is never losing out on revenues.
\nWe started GreedyGame to help app publishers generate more revenue through better ads. Over the years, we've realized it not the lack of high-paying ads but the right recipe for ad monetization that prevents publishers from attaining their goals. Since then, we've worked with developers hand-in-hand understanding how we can bridge this knowledge gap and make the process simple for publishers.
\nA revolutionary all-in-one ad revenue optimization platform developed with a vision to empower the app publishers to maximize their app monetization capabilities. With its ML & AI capabilities, SDK X automates everything starting from the Ad Templates that can adapt App & Ad Content, finding the best combination of demand partner & Ad Format to serve the highest revenue ad based on the real-time bids & much more.
\nSDK X enables app publishers to integrate these Native Ad Templates into the App without much effort. The platform is equipped with the functionality of adding Native Ad Templates behind any Banner or Interstitial Ad Formats.
\nSDK -- X is enabled with the auto-pilot feature that manages the priority of each Ad Format within the waterfall so the publisher always gets the highest eCPMs and Fill Rates for each placement. The Cross-Format Mediation between multiple Ad Formats for the same placement maximizes competition and yields the highest earning ads.
\nIts AI-Enabled engine does the heavy lifting of designing & testing the Ad Templates. The App publishers can now focus on monetizing their apps and skip the hassle of designing and testing Ad templates. The template designs adapt to ratio-maintained scaling of the ad unit & different android devices to ensure the ads always render beautifully. The Ad Template's CTA button automatically fetches the same color as the content of the ad giving it a Native look & feel, thus enhancing the CTR of such ads.
\nThe platform is equipped with the functionality of automatically placing these Native Ad formats behind any other Ad formats like -- banner or Interstitial. This, in turn, increases the Ad revenue and fetches maximum results with minimum effort.
\nOur ML-based optimization engine automates the Mediation between Demand Partners. The platform's intelligent bid comparison engine configures the best combination of partner and format to serve the highest revenue ad based on real-time bids. Publishers can choose from a list of 10+ Native Demand Partners.
\nSmart Refresh Feature of SDK X automates the entire cycle of configuring audience cohorts, conducting multiple A/B testing, analyzing the results, tweaking the tests & repeat the process till you get the right refresh value for each ad unit. This ensures that app publishers make maximum revenue with minimum effort.
\n![\"\"](\"/blogs/sdk-x-ad-revenue-optimization-platform/how-to-integrate-sdk-x.png\")
Fast and easy to integrate with the app.
\nCompliant with Google policies and GDPR, COPPA & CCPA regulations.
\nMaximize revenue on remnant unfilled inventory.
\n24×7 Dedicated account management support to manage all the daily ad ops challenges.
\nSDK X is the world's first AI-enabled ad unit recommendation and creation engine for the implementation of Native Ads. It has already helped a lot of app publishers to increase their AdMob revenue.
\nSports category apps usually see a surge of 2 Million+ DAUs whenever there is any match. SDK X is built with the capability of handling this sudden surge of ad requests and configure multiple demand partners. Usually, Sports category apps have seen a 2X increase in ARPDAU.
\nDating category apps have seen a 50% increase in Ad revenue. Generally, these apps have fewer DAUs but it has shown better eCPMs.
\nTools category apps have increased their Ad revenues by 25%. Along with this, eCPMs have increased by 60% yielding great results for them.
\nGaming category app publishers have increased their Ad revenue by 30%.
\nMaleo, Southeast Asia’s renowned gaming app developer, was looking for an ad network that could help them monetize their in-game inventory. Monetization for Maleo had to be one in such a way that it could facilitate and deliver in-game brand ads at the same time keeping the user experience pleasant keeping in mind the user retention.
\nMaleo integrated GreedyGame’s SDK to implement native ads within the game. These ads blended into the game environment without hampering the game play and user experience.
\nThe other unique features of GreedyGame’s SDK like Mediation between Ad formats, one step integration, information logs with a lot of data, fluid ad templates make SDK the first choice of App Developers who want to monetize their apps in the most optimum manner.
\nThis resulted in the additional revenue generation 30% month-on-month. Also, the app registered 0% user drop post integration of the SDK.
\nSpeaking of association with GreedyGame, Mr. Ayub, CEO, Maleo said, “ Integrating greedygame into our game is definitely one of the best decisions we have made in a long time. The process isn’t as easy as showing a banner on the screen, but the GG team made the whole process rather easy, and worth it! Our users are actually happy with the native ads (no kidding, they love to make a story with the ads while playing the game). Statistically, we don’t see even the slightest drop in the number of users and play time and the best thing is we are getting around a 30% bump in our overall revenue which is amazing. One can have a hard time getting this kind of bump with annoying ads.”
\nABOUT MALEO
\nMaleo operates the most popular Bus Simulator Indonesia game, providing the real experience of being a bus driver with the authentic flavor of Indonesian roadways and places. With high-quality, detailed graphics and advanced features like saved data, multi-player convoys, the game is a hot favorite in Indonesia with over 50 Million downloads.
\nABOUT GREEDYGAME
\nGreedyGame is a native-ad platform which helps game developers /publishers earn money through in-game ads without disrupting user experience and retention. Through our solutions developers get an opportunity to monetize their in-game assets, while consumers enjoy the game even more without any interference in their game play.
\n","slug":"/resources/blog/greedygame-helped-maleo-boost-month-on-month-additional-revenue-by-30"}],"firstBlog":{"data":{"title":"9 Google AdSense Alternatives For Bloggers And New Website Publishers","customTitle":"9 Google AdSense Alternatives For Bloggers And New Website Publishers","cover":"/blogs/google-adsense-alternatives/9-google-adSense-alternatives-for-bloggers-and-new-website-publishers.png","date":"2022-10-03","tags":["Website Monetization","AdX","GreedyGame AdX","Google AdX"],"category":["Monetize","Google AdX","Ad Exchanges"],"description":"Learn why you need an AdSense alternative. Get a list of 9 best Google AdSense alternatives for bloggers, new website publishers, and small websites.","excerpt":"If you have a working website or a blog, an easy way to monetize it is by running ads. Monetization through ads is a lucrative option that most website publishers currently use. Google AdSense is one of the most sought-after tools for website monetization, owing to its reliability in many aspects.","author":"Sabqat Ruba"},"contentHtml":"If you have a working website or a blog, an easy way to monetize it is by running ads. Monetization through ads is a lucrative option that most website publishers currently use. Google AdSense is one of the most sought-after tools for website monetization, owing to its reliability in many aspects.
\n\nHowever, in this blog post, we’ll discuss why you might want to use a Google AdSense alternative and the best alternatives in the market for bloggers and website publishers.
\n\nAlthough very popular, AdSense does have a few limitations that could come in the way of smooth and continuous monetization of your website.
\nRejected application: If you need an AdSense account, you must ensure that your website has enough content and it is appropriate.
\nBanned account: AdSense has strict rules and policies to prevent ad fraud and protect advertisers from pretend publishers. Thus, there are chances that you might be banned for something you did unintentionally.
\nLimited customizations: While many tools offer the ability to modify ad units by color and size to tailor them to the look and feel of your website, AdSense has limited capabilities of this kind.
\nMinimum payout constraint: AdSense requires you to earn a minimum amount of revenue (at least $100) before receiving a payout from the platform. This amount is higher when compared to some other platforms.
\nRevenue sharing: AdSense works on the revenue sharing model. You receive only 68% of the revenue generated, and the remaining amount is AdSense’s share, which is higher than most platforms similar to AdSense.
\nAdditionally, if you wish to have diversified sources of demand for added revenue, you might want to opt for a platform other than Google AdSense. Below is a list of some top AdSense alternatives and equivalents.
\n\nAd space or ad inventory refers to specific areas inside an app where ads can be displayed. App developers can deploy containers called ad units on the ad space to display in-app ads. Ad units can accommodate in-app mobile ads in various formats. Let’s learn more about them.
\nGreedyGame AdX is a website and app monetization platform trusted by thousands of publishers. It accepts websites with appropriate content and design and does not require a traffic threshold. The minimum payout allowed is $100 per month; if less, payouts are made in 60 days. GreedyGame AdX supports web interstitials, parallax, sticky footer, and page push down (PPD) formats.
\n\nEarlier called VigLink, Sovrn Commerce is an excellent option for beginner websites. You can choose between CPC (cost per click) and CPI (cost per impression) models and a variety of ad formats, including display and video ads. The minimum payout is as low as $10 through PayPal and $50 if you choose direct deposits.
\nPropellerAds is best known for popunder ads that run under the current browser window and appear when the window is closed. It also has options for other targeted and untargeted ads, supporting formats like native, video, and banner.
\nThe platform easily approves your account and has a minimum payout of just $5. Moreover, it does not require minimum site traffic, which implies that it is a useful AdSense alternative for low-traffic websites.
\n\nylliX is a self-serve platform offering various types of desktop ads, including banners, pop-ups, and anchor ads. It also has minimal entry criteria, allows daily payouts, and has a minimum payout limit of just $1. You can run ads based on impressions, clicks, or actions and do not need a minimum amount of traffic to join ylliX.
\n\nMonumetric is one of the best AdSense alternatives for bloggers, especially mid-sized. It works on the cost-per-impression model, where you get paid whenever a user sees an ad. With highly-targeted ads, the platform ensures high earnings on impressions.
\nMonumetric’s entry criteria include a minimum of 10 thousand page views per month, and it allows a minimum payout of $10.
\nWith strict policies to prevent fraud and protect advertiser brand image, Mediavine is a good option for big and small lifestyle bloggers. It offers highly targeted ads in the lifestyle niche, such as health, fashion, food, and other areas.
\nMediavine takes in blogs with at least 50,000 page views in a month, which is relatively higher than some other AdSense competitors. Also, it offers a minimum payout of $25.
\nIf you are an established blogger with visitors majorly from the U.S., U.K., and Canada and have quality content and design, Media.net is a great alternative to AdSense. It specializes in contextual ads and offers other formats such as display and native ads. In essence, the central selling point is that the platform gives you access to Bing and Yahoo ad networks.
\nLike AdSense, Media.net supports a minimum payout of $100 and provides a similar overall experience in terms of features, quality, and earnings.
\n\nIf your website is in English, has high-quality content and design, and consistently receives a good amount of traffic (at least 100,000 visits a month), you can quickly sign up with BuySellAds. It is a self-serve platform that takes 25% of your revenue as a service fee and allows a minimum payout of $20 through PayPal.
\nSetupad employs the header bidding setup to connect publishers with advertisers and enables you to earn at least 30% more than Google AdSense. Some of the ad formats it supports are rich media ads, video ads, and display ads.
\nSetupad requires you to fulfill the prerequisite of 100,000 visits per month on your website. Furthermore, you can receive a payout in 30 days if your earnings are at least €100; otherwise, payments are generated every 60 days.
\nWhile you can do a lot with Google AdSense, there are other platforms that offer more or even the same features at a lesser cost. Try a few and compare the results before you finalize one for your website. And if you wish to diversify your revenue sources, using an AdSense alternative is a safe choice.
\n","slug":"/resources/blog/9-google-adsense-alternatives-for-bloggers-and-new-website-publishers"},"categories":["Monetize","Monetize","Case Studies","Policy Violations","Monetize","Monetize","Mobile Advertising","Monetize","Monetize","Mobile Advertising","Case study","Growth","Growth","Monetize","Case Studies","Monetize","Monetize","Google AdX","Ad Exchanges","Google App Campaign","App Campaign optimization","Grow","Monetize","Programmatic Advertising","Monetize","Monetize","Case Studies","Ad Exchanges","Policy Violations","Monetize","Monetize","Ad servers","Monetize","Monetize","Ad Exchanges","Google AdX","Monetize","SDK X","Mobile Advertising","Growth","GDPR","Mobile App","Policies","Monetize","Growth","Policy Violations","Monetize","Monetize","Programmatic Advertising","Monetize","Growth","Mobile Advertising","Monetize","Monetize","Growth","Monetize","Monetize","Programmatic Advertising","Monetize","Growth","Mobile Advertising","Monetize","Monetize","Mobile Advertising","Web3","AdTech","Monetize","Mobile Advertising"],"recentPosts":[{"data":{"title":"A Complete Guide to Google App Campaign","cover":"/blogs/google-app-campaigns/create-google-app-campaign.png","date":"2022-10-03","tags":["Mobile App Campaign","App Campaign Growth","App campaign Optimization","Google Ad Campaign"],"category":["Google App Campaign","App Campaign optimization","Grow"],"description":"Learn everything about app campaigns on Google; how it streamlines the app marketing and promotion process and provide benefits to app developers.","excerpt":"With approximately 50% of the world population using a smartphone, the mobile app industry is booming, and it is set to scale higher growth in the future.","author":"Rehnuma Khatoon"},"contentHtml":"With approximately 50% of the world population using a smartphone, the mobile app industry is booming, and it is set to scale higher growth in the future.
\nApp marketing is an integral part of app development for app owners worldwide. App developers always seek to promote their apps across the targeted audience and potential customers. While there are multiple ways you can optimize your app organically, advertisers these days use paid channels to push their apps to a broader audience.
\nPaid advertising allows advertisers to optimize the app according to Google's app promotion compliances and improve their app listing positions. On the flip side, the organic app marketing approach has limitations regarding extensive growth hacking.
\nLet's understand an outcome-driven paid app promotion tactic; the Google app campaign. Check our guide that helps you comprehend various app promotion aspects with Google app campaigns. We've covered everything you need to know, from the definition to step-by-step instructions on creating app campaigns.
\nGoogle app campaigns are designed to maximize app revenue, accelerate user acquisition, in-app conversions, and app installs. App advertising campaigns on Google use machine learning techniques to analyze 300+ million signal combinations and show your ads to those interested in your app's offerings or any similar app. Formerly known as the Universal app campaign, the Google app campaign is an automated Google ad tool for app marketers/developers/owners. It allows them to promote their Android or iOS apps on the Google search engine, contributing directly to the Playstore listing ranking of the app.
\nOnce your app campaign is approved and live, Google will run your app ads across various Google-owned platforms such as Google search ads, YouTube, Google Play, Google display networks (Gdns), Google news, and more. With that, your app gets a chance to appear across millions of audiences likely to be interested in your offering (only when the ads are relevant to your app campaign).
\nThe Google app campaign’s mechanism differs from most ad campaigns as it does not ask app marketers to design campaign-specific ads. Google creates ads of different formats using the text ideas, videos, still images, and assets advertisers provide in their app’s store listing. Created ads are distributed across Google’s authorized channels, encouraging your target audience to perform the desired actions and grow your business with more app installs, quality traffic, and user acquisition. This way, Google promotes your app throughout its ecosystem from a single app campaign.
\nTo start your app campaign, you must provide Google with essential information related to your ads, such as text, initial bid, budget, language in which you want your ads to appear, and targeted geo locations for the ads. Google strongly recommends app campaign owners share landscape images, portrait videos, and landscape videos along with HTML assets wherever required.
\n\nThe information you share is stored and processed in Google’s system, where it tests different ad formats and displays high-performing ads before the audience without requiring you to put extra effort into running the app campaign or managing the ads.
\nOnce you choose “App promotion” as your campaign’s goal, Google will provide you with three different app campaign subtypes; “App installs,” “App engagement,” and “App pre-registration (forAndroid apps)” for them. Each campaign subtype has a specific objective to achieve. Advertisers can choose the right sub-campaign type based on the campaign’s end objective: app installs, engagement, or registration.
\nApp engagement campaigns are focused on ads encouraging existing app users to engage with the app, For example, by organizing a giveaway or contest.
\nApp install campaigns encourage targeted users to install the app. To make such campaigns a success, You must perform specific actions such as in-app conversions and app store optimization while targeting valuable users who are more likely to be interested in your app and its offerings.
\n\nAchieving success on pre-registration app campaigns is challenging. Run ads that are capable of driving excitement among the targeted users. Create ad titles based on a hypothetical search query analysis. For example, if your targeted users are GenZ gamers and you are launching a gaming app, the title should go like this: “Earn while you play- Enter a new world of gaming.”
\nYour app campaign on Google allows you to create your ads using the app information you provide. Furthermore, you can modify the ads and make them more relevant to your audience by adding images and videos.
\nEvery business has a budget allocated to determine how much their capital is and how more they need to regulate their business operations. Regarding your Google app campaign, you need to set a target for a total cost per install and maximum daily ad budget. However, you are free to adjust your budget anytime.
\n\nGoogle displays objective-specific ads in front of your app’s targeted audience. For example, you can Depend on what action you want the audience to take; the app campaign will create ads and show them to people interested in your app.
\nWe already discussed that Google creates your ads using the assets you share in the form of videos, text, and images. Hence, let’s look at the most significant aspects regarding Ad formats and help to guide you in setting up Google ad campaigns.
\n\nApp campaigns facilitate an effective and seamless promotion of your app across various Google platforms such as Google search, YouTube, Google Play, and display networks. Follow the steps below to setup your Google app campaign:
\nKnowing the best practices to improve the performance of your app campaign is an integral step for optimizing your app campaign. Following are a few \"best practices\" that work for most app campaigns.
\nConversion tracking is the most vital step for checking your app campaign-related actionable insights and making changes in the existing strategies as required. Conversion tracking lets you see how well your ads perform and help you attain your campaign goals, such as app installs and in-app activities.
\nYour marketing assets are what your prospectus will see at first to get an idea about your brand, product, or services that you offer to them. Hence, to impact your targeted audience significantly, it's highly advisable to set up campaigns with various assets. Based on how your prospectus engages with the ads, you can determine which assets you should prioritize to drive high engagement to your app campaign.
\nYou can examine various aspects of the campaign by measuring app performance at regular intervals. Using Google Analytics, you get enough data to find out what's working and what areas your campaign needs improvement. For example, you can track the location where the download for your app is high and push more ads across that location.
\nGoogle app campaigns are dynamic, thanks to Google's core focus on providing top-notch campaigning experience to brands and businesses worldwide. You can modify your app campaigns anytime, such as switching to a different campaign objective, modifying the name, campaign description, etc.
\nRegardless of your objective on the campaign, you must create outcome-driven growth strategies, which is unfortunately not an overnight task. Programmatic advertising experts at GreedyGame help app owners to create a winning app campaign besides skyrocketing their app growth and overall revenue. From setting up the drive to ensuring high revenue generation, such companies undertake the whole growth responsibility, allowing app developers to focus on building great apps.
\n\nHaving the right bidding strategy in place is very important for the success of your app campaign. App campaigns on Google provide various options to customize your bidding goals. For example, if your campaign aims to increase app installs, set a campaign on \"target cost per install (Target CPI).\" Likewise, if your campaign targets pre-app registration, you should select a bidding campaign called \"target cost per install.\"
\nSetting up an app campaign is an excellent way to accelerate your app's growth without fail. Also, you can start your campaign with any user acquisition platform since they have proven advantageous for numerous advertisers. You can create an app campaign in no time, manage it effectively and begin growing the next minute with user acquisition platform-based app campaigns.
\nIf you are looking to boost your app campaign and skyrocket your app growth, we are here to help you. Connect with our app marketing experts to discuss your requirements.
\n","slug":"/resources/blog/a-complete-guide-to-google-app-campaign"},{"data":{"title":"In-App Advertising With SDK X: GreedyGames Ad Revenue Optimization Platform","customTitle":"In-App Advertising With SDK X: GreedyGame’s Ad Revenue Optimization Platform","cover":"/blogs/in-app-advertising-with-sdkx/in-app-advertising-with-sdkx-greedygame-ad revenue-optimization-platform.png","date":"2022-09-26","tags":["In-app Advertising","App Monetization","Ad Revenue","Mobile Advertising","Publishers","Fill Rates","eCPM"],"category":["Monetize","SDK X","Mobile Advertising"],"description":"Get familiar with SDK X - GreedyGame’s ad revenue optimization platform. Learn about our monetization SDK that can help you increase ad revenue.","author":"Sabqat Ruba","excerpt":"According to a survey by Statista, spending on USD 327.1 billion in 2022. This means a prosperous future for mobile app owners, improving their chances of increasing app earnings."},"contentHtml":"According to a survey by Statista, spending on mobile advertising reached USD 223 billion in 2020 worldwide and is expected to hit USD 327.1 billion in 2022. This means a prosperous future for mobile app owners, improving their chances of increasing app earnings.
\nA form of mobile advertising, in-app advertising, is currently ever so popular across the world and even attained a market value of USD 110.9 billion in 2021. As much as it promises financial affluence to mobile app owners, it must be employed correctly to achieve the desired outcome.
\nAt GreedyGame, we built a platform – SDK X, an ad revenue optimization platform, to help app owners or so-called publishers in the ad tech industry enhance their in-app ads' revenue. Let's learn more about SDK X's offerings parallelly with how it helps to achieve in-app advertising.
\nIn-app advertising is a type of mobile advertising that enables app developers or app owners to monetize their app by serving ads inside it. This process may involve an ad network or ad exchange, which is an automated marketplace that allows publishers (app owners) to sell their ad inventory in real-time and advertisers to bid on it, acquire it, and display their ads. At times, multiple ad networks may also be involved in the buying and selling of ad space.
\n\nAd space or ad inventory refers to specific areas inside an app where ads can be displayed. App developers can deploy containers called ad units on the ad space to display in-app ads. Ad units can accommodate in-app mobile ads in various formats. Let’s learn more about them.
\nBelow are the different types of ad formats.
\nNative ads: These ads are designed to match the look and feel of the app; thus, they appear to be a part of the app's content. They are non-disruptive and do not hamper the user experience, which makes them the best ad format for in-app mobile ads.
\nInterstitial ads: These ads are displayed in full screen and appear during the natural transitions of the app, such as between different levels in a game. They have a close button at the top right corner.
\nBanner ads: Banner ads are displayed on the top or bottom of the app screen throughout a user session and refresh automatically after some time. The ad format is prevalent as it is effortless to implement for app monetization purposes.
\nApp-open ads: App-open ads are used to monetize app load screens. These ads appear on the app's loading screen when it is in the foreground. They usually go along with the app’s branding, which takes up 15% of the screen, so the users don't feel they have navigated away from the app.
\nRewarded video ads: Users have to opt to watch rewarded video ads to get a reward as an outcome. This is especially predominant in scenarios where a user wants to unlock content such as level-ups or virtual coins in mobile games.
\nRewarded interstitial ads: These ads are a type of incentivized ad formats. They appear during the natural transitions of the app, such as between levels in a game, rewarding the users who watch them. During the app transition, rewarded interstitials have an introductory screen that announces the reward and gives users a chance to opt-in. The user can skip or opt-out of the ad at any point.
\nSo, app publishers or owners can display ads in various formats. But every time an ad is shown, you must ensure that it does not affect the user experience and adheres to all the Google ad policies while driving the desired revenue. This is where SDK X comes into play.
\n\nSDK X is an ad revenue optimization platform that empowers app publishers to maximize their app monetization capabilities. Powered by Artificial Intelligence and Machine Learning, SDK X helps you find the best combination of ad format and demand partner to generate the highest ad revenue based on real-time bids.
\nLet's look at the capabilities of SDK X in detail.
\n\n\nIncrease ad revenue by integrating SDK X into your app with only a few clicks. Get access to Google Ad Manager 360 to connect with other premium ad networks.
\n
\n\nWith SDK X, perform A/B testing on ad formats, placements, and demand partners to identify the best fit for your application. This means you will always have the best ad formats with the right demand partner at the right placement to ensure the maximum yield for your ads.
\n
\n\nYou don't have to hard code your ad templates for different devices. All you need to do is integrate SDK X with your application to choose from a wide range of adaptive templates and render ads on different devices without any difficulty.
\n
\n\nWith SDK X, you get complete control over ads to target the audience based on specific demographics. Analyze the performance of your ads based on detailed repos and improve your ads.
\n
\n\nSDK X is compliant with all the Google ad policies by default, so you need not worry about policy violations. All you have to do is choose your a d formats and take ads live.
\n
With the in-app advertising industry anticipating a bright future, it is the right time to invest in enhancing your ad revenue. GreedyGame offers a 360-degree approach with SDK X that gives results with reduced effort in less time.
\n<a\nhref=\"https://console.greedygame.com/auth/signup\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
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\n","slug":"/resources/blog/in-app-advertising-with-sdk-x-greedygames-ad-revenue-optimization-platform"},{"data":{"title":"GreedyGame Enabled Mobile App Monetization Strategy For Gallery","customTitle":"How GreedyGame enabled effective app monetization strategies For Gallery, eCPM increased by 30%","cover":"/blogs/case-study-gallery/client-report-gallery.png","date":"2022-09-23","tags":["Case study"],"category":["Case study"],"description":"Learn how GreedyGame assisted Gallery app in increasing their revenue by 45% and eCPM by 30% through the deployment of SDKX-our compact app monetization solution.","excerpt":"Gallery app is a simple yet advanced tool to view, manage and organize different file formats of images and videos without an internet connection. Aadhya Wingspire released the app on June 25, 2021, with features such as multiple images and video sharing, volume control, managed brightness, an editing suite and an in-built video player functionality. The app has 1M+ million users worldwide, 4.2 ratings and 2.77K reviews on Playstore.","author":"Rehnuma Khatoon"},"contentHtml":"Gallery app is a simple yet advanced tool to view, manage and organize different file formats of images and videos without an internet connection. Aadhya Wingspire released the app on June 25, 2021, with features such as multiple images and video sharing, volume control, managed brightness, an editing suite and an in-built video player functionality. The app has 1M+ million users worldwide, 4.2 ratings and 2.77K reviews on Playstore.
\n<a\nhref=\"https://play.google.com/store/apps/details?id=com.Gallery_Krrish\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
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Visit the Gallery app on Playstore\n
\nThe Gallery team associated with GreedyGame Media to monetize their app more efficiently, increase eCPM and grow the revenue. Also, they wanted us to do backfilling for their unsold ad inventory and improve Gallery's existing fill rate.
\nOur programmatic advertising experts at GreedyGame thoroughly investigated the Gallery team’s challenges and visions. We then did a core analysis to determine which of our solutions is a good fit for their requirement. As the outcome of the review, we deployed our SDK X- Ad revenue optimization solution into the Gallery app, providing the following app with the following resolutions:
\nBy integrating SDK X into the Gallery app, we opened up their inventory to be shown across multiple demand partners for real-time bidding. Further, with the backfilling approach, we helped this app to grow eCPM by 30%.
\nWe optimized demand partners for Gallery app, allowing them to create highly relevant ad units. Our team, based on their thorough analysis, equipped the Gallery’s publisher with valuable ads performance datasets for engagement-oriented ad planning. Together with these strategies, their app generated 45% more revenue in 30 days.
\nGallery team has had a cherishing experience with GreedyGame and our Ad revenue optimization solution- SDK X. Here’s what they have to say about us:
\n“We collaborated with GreedyGame because of their approach of integrating modern-day advertising technologies into compact solutions, and we are glad to have made this decision. Their solution- SDK X, helped us monetize our app better, thereby increasing the eCPM!”
\n","slug":"/resources/blog/greedygame-enabled-mobile-app-monetization-strategy-for-gallery"},{"data":{"title":"Self-Serve Advertising Platforms: A Nifty Tool For Advertisers And Ad Tech","cover":"/blogs/self-serve-platform/Self-Serve-Advertising-Platforms-A-Nifty-Tool-For-Advertisers-And-Ad-Tech.jpg","date":"2022-09-14","tags":["App Growth","Advertisers","Grow Platform","User Acquisition","Self-service Advertising"],"category":["Growth"],"description":"Self-service advertising is a buzzing trend in ad tech. Understand the importance of self-serve advertising platforms and familiarize with GreedyGame’s GROW.","author":"Sabqat Ruba","excerpt":"A buzzing trend in the ad tech industry, self-service advertising platforms are becoming increasingly popular among advertisers, given the numerous possibilities and the control they provide. As media buyers started to rise, the ad tech industry became keen on developing new ways to ease ad serving and improve various aspects of digital advertising for advertisers. That’s when self-serve platforms came into being."},"contentHtml":"A buzzing trend in the ad tech industry, self-service advertising platforms are becoming increasingly popular among advertisers, given the numerous possibilities and the control they provide. As media buyers started to rise, the ad tech industry became keen on developing new ways to ease ad serving and improve various aspects of digital advertising for advertisers. That’s when self-serve platforms came into being.
\nSelf-serve or self-service advertising platforms enable ad serving without human intervention, such as the involvement of sales reps and ad operation executives to create and run ad campaigns. So, what happens in a self-serve advertising platform? You create a campaign by choosing the cost model, targeting, budget, and other specifications and send it for approval. Once the campaign is approved, your ads run, fetching the desired results.
\nMany times, we confuse DSPs with self-service platforms. However, there is a significant difference between the two.
\nBoth DSPs and self-service advertising platforms serve the purpose of connecting you to supply sources. The key difference is the self-serve platforms’ inability to let you choose the supply sources directly through the platform. In lieu, you can solely set up and run campaigns on such platforms.
\n\nFor example, Google Ads, Facebook Ads, and other similar tools provide an interface to manage campaigns, but they are not DSPs. Instead, they are self-serve advertising platforms because they do not let you choose specific audiences or publishing partners. Rather,\nyour campaigns reach the audiences created or selected by the platforms, based on the targeting you set up.
\nSelf-serve advertising platforms are beneficial to any app, business, or website that wants to scale through ad campaigns. Below are the benefits.
\nReduced dependencies on external factors: The involvement of a sales rep and ad operations expert is completely avoided. Moreover, you can make changes to your campaigns at any time, all by yourself, so dependency is reduced.
\nComplete control over the campaigns: If you are an industry expert, you can leverage self-serve advertising platforms to their full potential. Create and manage campaigns that work in your favor to take complete advantage.
\nNo restrictions on entry: Whether you are a small business or a mid-sized company, have a vast budget or want to run a small campaign, self-serve platforms have no entry barriers.
\nFreedom to experiment: Having complete control over your campaigns implies that you get the freedom to experiment with them. You can A/B test formats and other parameters to identify what works best for you.
\nBelow are some widely-used self-serve advertising platforms.
\nPaid search on search engines like Google, Yahoo, and Bing work on Pay-Per-Click or PPC basis. These ads target users based on keywords you choose, and you pay every time a user clicks the ad.
\nDigital-Out-Of-Home (DOOH) self-serve advertising platforms for advertisers to display ads on billboards. These platforms help you dynamically target ads at individuals walking past them.
\nGreedyGame’s attempt at hopping on the self-service trend becomes successful with our brand-new self-serve user acquisition platform - GROW.
\n\n\n\nYou get comprehensive insights into the campaign performance - from impressions and clicks to conversions and revenue in real time. With accurate real-time data and reporting, you are empowered to make data-driven decisions.
\n
\n\nGROW supports CPA bidding so that you can pay for specific actions on your ads. Also, multiple cost models like CPI, CPC, CPR, and CPM are supported on our self-service platform.
\n
\n\nThere is no need to rely on an external tracking system. GROW offers an in-built tracking system with helpful, in-depth analytics about your campaigns.
\n
Premium Inventory: Get access to high-quality inventory while ensuring that your ads reach the right audience.
\nDedicated account managers: Even though you get complete control over your campaigns, our support team is available 24/7 to answer your queries and assist you.
\nLow acquisition cost: Get app installs starting at $0.013 (INR 1). Invest in ROI-driven marketing at an affordable price and get the best out of it.
\nGlobal reach: Identify your target audience and reach them quickly and easily with our global network of apps and affiliates.
\nHigh-quality campaigns: Ads are served to the right users at the right time with 100% policy compliance, ensuring quality and results.
\nLearn more about GreedyGame’s self-serve advertising platform - GROW.
\n<a\nhref=\"https://grow.greedygame.com/auth/signup\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
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\n","slug":"/resources/blog/self-serve-advertising-platforms-a-nifty-tool-for-advertisers-and-ad-tech"},{"data":{"title":"Impact of Web3 on Advertising and Media Industry","cover":"/blogs/web3/impact-of-web3-on-advertising-and-media.jpg","date":"2022-09-13","tags":["Web3","Mobile Advertising","App Growth","AdTech Tools","AdTech Solutions","Ad Revenue"],"category":["Web3","AdTech"],"description":"Web3 is set to dramatically transform the Adtech industry, which is undergoing constant evolution to adopt new advertising technologies.","author":"Rehnuma Khatoon","excerpt":"Web3 has the potential to dramatically transform the Adtech industry, which is in a constant mode of evolution to adopt new advertising technologies and techniques."},"contentHtml":"Web3 has the potential to dramatically transform the Adtech industry, which is in a constant mode of evolution to adopt new advertising technologies and techniques.
\nThe Adtech industry has continued to transform, corresponding to technological evolution. From print to digital ads, the medium of advertising has changed significantly over the years.
\nGiven that the Adtech space is constantly evolving, advertisers must keep abreast of the latest technologies shaping the tech horizon.
\nWith advertisers innovating new and improved ways to promote their brand and offerings, brands also look for ways to upgrade their branding approach and shift to an unconventional ecosystem. Likewise, ad tech bodies are interested in learning about Web3 Adtech and taking advantage of this concept. In this regard, let's decode Web3 and understand how it drives value to the advertising industry.
\nAs Web3 is an emerging concept, it currently lacks a precise definition. That said, the core concept of Web3 represents the third iteration of the internet- a decentralized web. Along with decentralization, Web3 strives to transform the way identity and ownership work in the existing centralized web ecosystem. Essentially, the term \"Web3\" is the result of natural progression in the web; Web1, Web2 and Web3. Let's understand these different phases of the internet.
\nWeb1- Read-only web
\nWeb2- The social web
\nWeb3- The decentralized web
\n\nAdtech is the abbreviation for advertising technology, an overarching term describing the tools, technologies, and software advertisers use to create maximum impact on their targeted audience.
\nThe Adtech industry is growing fast. In 2018, the global Adtech software market was valued at USD 16.27 Billion and the same is expected to reach USD 29.85 by the end of 2026 (according to the statistics of verified market research). As the number of brands and advertisers increases rapidly, buying and selling ads becomes a complex process. To address this challenge, Adtech companies offers a range of tools and technologies, streamlining the advertising process on both the publishers’ and advertisers' end.
\nThese Adtech companies have started to offer their services apart from solutions. Standard services of the best adtech company include developing adtech tools such as demand-side platform (DSP), supply-side platform (SSP), and technologies like ad servers and ad networks. These tools enable advertisers and publishers to reach their milestone of buying and selling impressions via a highly profitable deal.
\nLike other industries, Adtech is a growing and consistently evolving industry. Adtech companies must keep pace with emerging advertising trends & technologies to upgrade their ecosystem in a more timely fashion. The current version of the internet, the centralized web or Web2, is slowly hopping on the bandwagon of decentralization or Web3.
\nEventually, the advertisers and brands will start showing interest in promoting ads across the decentralized Web3 environment. From social media platforms to chatting apps and wallets, decentralized platforms will revolutionize the core concept of Adtech.
\nTherefore, Adtech companies must prepare themselves to welcome the Web3 revolution wholeheartedly. They should comprehend the concept of advertising in web3, brainstorm ideas to build Web3-powered Adtech solutions, software, and tools. Also, Adtech companies must understand how ads will display on a Web3 ecosystem, who will own the ad content and how they can earn revenue without acting as middlemen between the advertisers and publishers. That's the only means Adtech can guarantee companies' sustainability.
\nWhen the internet was officially introduced on January 1, 1983, people considered it a simple technology to exchange information via emails and text-based messages. However, many brands and advertisers perceive the internet as a tremendous opportunity to grow their business through effective advertising.
\nThe banner era was when display ads in digital banners started to gain traction across advertisers, encouraging them to produce creative and highly engaging banner ads to attract targeted audience demographics. The duration from 1994 to 1996 is considered the banner era.
\nBetween 1999 and 2000, the channel era showed a considerable rise and fall in online advertising. While Google's advent in 1998 revolutionized the digital advertising ecosystem, tools like \"Adblocker\" created a bundle of challenges for advertisers and publishers alike. However, mobile and web advertising both peaked during the channel era.
\nThe social era (from 2005 to 2008) aggregates overwhelming popularity due to the launch of the three most prominent social networking giants- YouTube, Facebook, and Twitter. These platforms revolutionized the Adtech industry by allowing brands and advertisers to publish highly engaging content in ads that are easy to engage, understand, display, and share.
\nSince 2009, online advertising has had a solid grip over brands. With that, advertisers started to seek conspicuous ways for effective advertising and brand promotion. That's where native ads gained momentum. The ad format helped advertisers to showcase their ads in a more genuine manner that could sync up with the feed and make a higher impact on the viewers.
\nThe beginning of 2004 brought a revolution in the Adtech world. Companies started to realize the importance of different online advertising patterns, such as native, email, push, and more. Now, we are entering the next era of advertising- \"Web3 and metaverse\".
\nMetaverse and NFT games are currently driving high traffic to the brands. Also, brands are targeting metaverse-based platforms to display their ads and boost their brand reputation.
\nWeb3 entails the development of metaverse platforms, blockchain-powered dApps, crypto games and decentralized solutions, addressing the challenges in the centralized or Web2 ecosystem.
\nRegarding the impact of Web3 on the ad tech industry, Web3's idea of decentralization will discover new trends in advertising technology, encouraging brands to shift to decentralized ecosystems and show their ads to the masses. Corresponding to such changes, brands, in the coming years, will start pushing ads on dApps like Pancake and OpenSea rather than centralized apps.
\nHowever, the concept of Web3 is in its infancy. Right now, even the top brands trust the centralized web and the tech giants regulating the ecosystem, such as Google, Facebook, and Youtube. Once the decentralized web dominates the centralized web, these platforms will possibly decentralize their infrastructure and hop on the future. Hence, brands will rely on decentralized ad networks, ad exchanges, and ads.
\nDigital media and advertising brands first need to thoroughly understand the concept of web3 if they want to leverage its benefits and elements such as blockchain, metaverse, augmented reality, and virtual reality.
\nWeb3, for advertisers (or brands), refers to a \"new internet\" powered by blockchain technology for decentralization. The difference between centralized and decentralized web is that decentralized web allows the content creators (or the advertisers) to claim ownership of the ads. Whereas, in centralized web infrastructure, third-party authorities hold the content's ownership on behalf of the advertisers or the brands.
\nAt GreedyGame, we believe in democratizing app economies and making app development sustainable for app owners. Our clan of experienced app developers and programmatic advertising experts is focused on building Adtech tools and growth hacking apps that help advertisers and publishers attain their desired objectives such as maximizing app revenue, improving user acquisition metrics etc with complete policy compliance. Following is a brief description of our growth hacking solutions that are trusted by millions of brands worldwide:
\nA comprehensive dashboard for app/website/game owners to get premium demand for their inventories. Also, it helps publishers to leverage GAM's demandt to monetize their ads. A team of GreedyGame's AdX experts is working with core dedication to resolve your issues related to Google's policy violation.
\n\nGrow is a growth hacking platform designed to help developers grow their apps. Whether you are creating an app from scratch or seeking to optimize your existing campaign, Grow is the way to achieve your goal without fail. With Grow, you can drive qualitative traffic to your app, optimize CPI (cost per install), and get feedback on improving your campaign.
\n\nOur developers have built GreedyGame SDK X for developers to simplify the integration of demand sources like AdMob into your app. It supports unparalleled growth on your app by improving the fill rates and eCPMs on your ad units.
\n\nThe Insights platform is a missing puzzle in analyzing mobile apps and websites. It helps the app developers understand the ins and outs of user behavior and get valuable insights for determining ROAS' efficiency and similar metrics to make the right decision.
\nGreedyGame will soon integrate all the above solutions into a unified dashboard for a high-quality user experience. App developers or owners can sign up for their desired solutions right from the dashboard while they can simultaneously explore other solutions.
\n\nFurthermore, GreedyGame's team researches new advertising trends, tools and technologies to build futuristic Adtech solutions. Whether centralized, decentralized, Web3-focused, or Web2-focused, the company is open to assisting diverse app owners seeking to grow their apps and leverage monetization.
\nWeb3 is not a mature concept yet as much progress is ongoing on its horizon. While it has the potential to revamp the media and Adtech companies, advertising experts have barely scratched the surface of Web3 as of now. In the coming years, Web3 will become a more mainstream and globally accepted concept and it will replace the idea of centralized entities and intermediaries.
\n","slug":"/resources/blog/impact-of-web3-on-advertising-and-media-industry"}],"tags":["Ad Networks","Ad Revenue","Mobile Advertising","App Monetization","Native Advertising","Policy Violations","Google Policy Compliance","AdMob","App Monetization","App monetization","App Revenue","Ad Revenue","Mobile Advertising","In-app Advertising","ARPDAU","App Consultation","App Revenue","In-app Advertising","Ad Revenue","App Monetization","App Monetization","Ad Revenue","App Monetization","Mobile Advertising","App Revenue","In-app Advertising","Header Bidding","Open Bidding","Case study","App Growth","App growth","App Monetization","Ad Revenue","Mobile Advertising","App Store Optimization","ADMob","AdX","App Revenue","App Growth","App Monetization","Website Monetization","AdX","GreedyGame AdX","Google AdX","Mobile App Campaign","App Campaign Growth","App campaign Optimization","Google Ad Campaign","App Monetization","Header Bidding","Programmatic Advertising","Mobile Advertising","Open Bidding","Google AdX","Policy Violations","App Revenue","Ad Revenue","Google Policy Compliance","App Monetization","Ad servers","App monetization","Publishers","In-app Advertising","App Monetization","App monetization","Programmatic Advertising","Google AdX","GreedyGame AdX","In-app Advertising","In-app Advertising","App Monetization","Ad Revenue","Mobile Advertising","Publishers","Fill Rates","eCPM","App Growth","Advertisers","User Acquisition","Grow Platform","GDPR","Policy Compliance","App Consultation","News","Policy Violations","Mobile Advertising","App Advertising","App Monetization","App Revenue","App Advertising","App Monetization","Programmatic Advertising","Push Notifications","Mobile Advertising","App Advertising","App Monetization","User Engagement","User Retention","App Monetization","App Monetization","App Growth","Advertisers","Grow Platform","User Acquisition","Self-service Advertising","App Monetization","App Advertising","App Store Optimization","Ad Exchanges","Programmatic Advertising","App Growth","App Monetization","AdX","App Monetization","Ad Networks","Ad Revenue","App Monetization","Website Monetization","Video Ad Networks","Web3","Mobile Advertising","App Growth","AdTech Tools","AdTech Solutions","Ad Revenue","eCPM","Fill Rates","App Traffic","Mobile Advertising","Ad Revenue","App Monetization"],"searchData":[{"data":{"title":"9 Google AdSense Alternatives For Bloggers And New Website Publishers","customTitle":"9 Google AdSense Alternatives For Bloggers And New Website Publishers","cover":"/blogs/google-adsense-alternatives/9-google-adSense-alternatives-for-bloggers-and-new-website-publishers.png","date":"2022-10-03","tags":["Website Monetization","AdX","GreedyGame AdX","Google AdX"],"category":["Monetize","Google AdX","Ad Exchanges"],"description":"Learn why you need an AdSense alternative. Get a list of 9 best Google AdSense alternatives for bloggers, new website publishers, and small websites.","excerpt":"If you have a working website or a blog, an easy way to monetize it is by running ads. Monetization through ads is a lucrative option that most website publishers currently use. Google AdSense is one of the most sought-after tools for website monetization, owing to its reliability in many aspects.","author":"Sabqat Ruba"},"contentHtml":"If you have a working website or a blog, an easy way to monetize it is by running ads. Monetization through ads is a lucrative option that most website publishers currently use. Google AdSense is one of the most sought-after tools for website monetization, owing to its reliability in many aspects.
\n\nHowever, in this blog post, we’ll discuss why you might want to use a Google AdSense alternative and the best alternatives in the market for bloggers and website publishers.
\n\nAlthough very popular, AdSense does have a few limitations that could come in the way of smooth and continuous monetization of your website.
\nRejected application: If you need an AdSense account, you must ensure that your website has enough content and it is appropriate.
\nBanned account: AdSense has strict rules and policies to prevent ad fraud and protect advertisers from pretend publishers. Thus, there are chances that you might be banned for something you did unintentionally.
\nLimited customizations: While many tools offer the ability to modify ad units by color and size to tailor them to the look and feel of your website, AdSense has limited capabilities of this kind.
\nMinimum payout constraint: AdSense requires you to earn a minimum amount of revenue (at least $100) before receiving a payout from the platform. This amount is higher when compared to some other platforms.
\nRevenue sharing: AdSense works on the revenue sharing model. You receive only 68% of the revenue generated, and the remaining amount is AdSense’s share, which is higher than most platforms similar to AdSense.
\nAdditionally, if you wish to have diversified sources of demand for added revenue, you might want to opt for a platform other than Google AdSense. Below is a list of some top AdSense alternatives and equivalents.
\n\nAd space or ad inventory refers to specific areas inside an app where ads can be displayed. App developers can deploy containers called ad units on the ad space to display in-app ads. Ad units can accommodate in-app mobile ads in various formats. Let’s learn more about them.
\nGreedyGame AdX is a website and app monetization platform trusted by thousands of publishers. It accepts websites with appropriate content and design and does not require a traffic threshold. The minimum payout allowed is $100 per month; if less, payouts are made in 60 days. GreedyGame AdX supports web interstitials, parallax, sticky footer, and page push down (PPD) formats.
\n\nEarlier called VigLink, Sovrn Commerce is an excellent option for beginner websites. You can choose between CPC (cost per click) and CPI (cost per impression) models and a variety of ad formats, including display and video ads. The minimum payout is as low as $10 through PayPal and $50 if you choose direct deposits.
\nPropellerAds is best known for popunder ads that run under the current browser window and appear when the window is closed. It also has options for other targeted and untargeted ads, supporting formats like native, video, and banner.
\nThe platform easily approves your account and has a minimum payout of just $5. Moreover, it does not require minimum site traffic, which implies that it is a useful AdSense alternative for low-traffic websites.
\n\nylliX is a self-serve platform offering various types of desktop ads, including banners, pop-ups, and anchor ads. It also has minimal entry criteria, allows daily payouts, and has a minimum payout limit of just $1. You can run ads based on impressions, clicks, or actions and do not need a minimum amount of traffic to join ylliX.
\n\nMonumetric is one of the best AdSense alternatives for bloggers, especially mid-sized. It works on the cost-per-impression model, where you get paid whenever a user sees an ad. With highly-targeted ads, the platform ensures high earnings on impressions.
\nMonumetric’s entry criteria include a minimum of 10 thousand page views per month, and it allows a minimum payout of $10.
\nWith strict policies to prevent fraud and protect advertiser brand image, Mediavine is a good option for big and small lifestyle bloggers. It offers highly targeted ads in the lifestyle niche, such as health, fashion, food, and other areas.
\nMediavine takes in blogs with at least 50,000 page views in a month, which is relatively higher than some other AdSense competitors. Also, it offers a minimum payout of $25.
\nIf you are an established blogger with visitors majorly from the U.S., U.K., and Canada and have quality content and design, Media.net is a great alternative to AdSense. It specializes in contextual ads and offers other formats such as display and native ads. In essence, the central selling point is that the platform gives you access to Bing and Yahoo ad networks.
\nLike AdSense, Media.net supports a minimum payout of $100 and provides a similar overall experience in terms of features, quality, and earnings.
\n\nIf your website is in English, has high-quality content and design, and consistently receives a good amount of traffic (at least 100,000 visits a month), you can quickly sign up with BuySellAds. It is a self-serve platform that takes 25% of your revenue as a service fee and allows a minimum payout of $20 through PayPal.
\nSetupad employs the header bidding setup to connect publishers with advertisers and enables you to earn at least 30% more than Google AdSense. Some of the ad formats it supports are rich media ads, video ads, and display ads.
\nSetupad requires you to fulfill the prerequisite of 100,000 visits per month on your website. Furthermore, you can receive a payout in 30 days if your earnings are at least €100; otherwise, payments are generated every 60 days.
\nWhile you can do a lot with Google AdSense, there are other platforms that offer more or even the same features at a lesser cost. Try a few and compare the results before you finalize one for your website. And if you wish to diversify your revenue sources, using an AdSense alternative is a safe choice.
\n","slug":"/resources/blog/9-google-adsense-alternatives-for-bloggers-and-new-website-publishers"},{"data":{"title":"A Complete Guide to Google App Campaign","cover":"/blogs/google-app-campaigns/create-google-app-campaign.png","date":"2022-10-03","tags":["Mobile App Campaign","App Campaign Growth","App campaign Optimization","Google Ad Campaign"],"category":["Google App Campaign","App Campaign optimization","Grow"],"description":"Learn everything about app campaigns on Google; how it streamlines the app marketing and promotion process and provide benefits to app developers.","excerpt":"With approximately 50% of the world population using a smartphone, the mobile app industry is booming, and it is set to scale higher growth in the future.","author":"Rehnuma Khatoon"},"contentHtml":"With approximately 50% of the world population using a smartphone, the mobile app industry is booming, and it is set to scale higher growth in the future.
\nApp marketing is an integral part of app development for app owners worldwide. App developers always seek to promote their apps across the targeted audience and potential customers. While there are multiple ways you can optimize your app organically, advertisers these days use paid channels to push their apps to a broader audience.
\nPaid advertising allows advertisers to optimize the app according to Google's app promotion compliances and improve their app listing positions. On the flip side, the organic app marketing approach has limitations regarding extensive growth hacking.
\nLet's understand an outcome-driven paid app promotion tactic; the Google app campaign. Check our guide that helps you comprehend various app promotion aspects with Google app campaigns. We've covered everything you need to know, from the definition to step-by-step instructions on creating app campaigns.
\nGoogle app campaigns are designed to maximize app revenue, accelerate user acquisition, in-app conversions, and app installs. App advertising campaigns on Google use machine learning techniques to analyze 300+ million signal combinations and show your ads to those interested in your app's offerings or any similar app. Formerly known as the Universal app campaign, the Google app campaign is an automated Google ad tool for app marketers/developers/owners. It allows them to promote their Android or iOS apps on the Google search engine, contributing directly to the Playstore listing ranking of the app.
\nOnce your app campaign is approved and live, Google will run your app ads across various Google-owned platforms such as Google search ads, YouTube, Google Play, Google display networks (Gdns), Google news, and more. With that, your app gets a chance to appear across millions of audiences likely to be interested in your offering (only when the ads are relevant to your app campaign).
\nThe Google app campaign’s mechanism differs from most ad campaigns as it does not ask app marketers to design campaign-specific ads. Google creates ads of different formats using the text ideas, videos, still images, and assets advertisers provide in their app’s store listing. Created ads are distributed across Google’s authorized channels, encouraging your target audience to perform the desired actions and grow your business with more app installs, quality traffic, and user acquisition. This way, Google promotes your app throughout its ecosystem from a single app campaign.
\nTo start your app campaign, you must provide Google with essential information related to your ads, such as text, initial bid, budget, language in which you want your ads to appear, and targeted geo locations for the ads. Google strongly recommends app campaign owners share landscape images, portrait videos, and landscape videos along with HTML assets wherever required.
\n\nThe information you share is stored and processed in Google’s system, where it tests different ad formats and displays high-performing ads before the audience without requiring you to put extra effort into running the app campaign or managing the ads.
\nOnce you choose “App promotion” as your campaign’s goal, Google will provide you with three different app campaign subtypes; “App installs,” “App engagement,” and “App pre-registration (forAndroid apps)” for them. Each campaign subtype has a specific objective to achieve. Advertisers can choose the right sub-campaign type based on the campaign’s end objective: app installs, engagement, or registration.
\nApp engagement campaigns are focused on ads encouraging existing app users to engage with the app, For example, by organizing a giveaway or contest.
\nApp install campaigns encourage targeted users to install the app. To make such campaigns a success, You must perform specific actions such as in-app conversions and app store optimization while targeting valuable users who are more likely to be interested in your app and its offerings.
\n\nAchieving success on pre-registration app campaigns is challenging. Run ads that are capable of driving excitement among the targeted users. Create ad titles based on a hypothetical search query analysis. For example, if your targeted users are GenZ gamers and you are launching a gaming app, the title should go like this: “Earn while you play- Enter a new world of gaming.”
\nYour app campaign on Google allows you to create your ads using the app information you provide. Furthermore, you can modify the ads and make them more relevant to your audience by adding images and videos.
\nEvery business has a budget allocated to determine how much their capital is and how more they need to regulate their business operations. Regarding your Google app campaign, you need to set a target for a total cost per install and maximum daily ad budget. However, you are free to adjust your budget anytime.
\n\nGoogle displays objective-specific ads in front of your app’s targeted audience. For example, you can Depend on what action you want the audience to take; the app campaign will create ads and show them to people interested in your app.
\nWe already discussed that Google creates your ads using the assets you share in the form of videos, text, and images. Hence, let’s look at the most significant aspects regarding Ad formats and help to guide you in setting up Google ad campaigns.
\n\nApp campaigns facilitate an effective and seamless promotion of your app across various Google platforms such as Google search, YouTube, Google Play, and display networks. Follow the steps below to setup your Google app campaign:
\nKnowing the best practices to improve the performance of your app campaign is an integral step for optimizing your app campaign. Following are a few \"best practices\" that work for most app campaigns.
\nConversion tracking is the most vital step for checking your app campaign-related actionable insights and making changes in the existing strategies as required. Conversion tracking lets you see how well your ads perform and help you attain your campaign goals, such as app installs and in-app activities.
\nYour marketing assets are what your prospectus will see at first to get an idea about your brand, product, or services that you offer to them. Hence, to impact your targeted audience significantly, it's highly advisable to set up campaigns with various assets. Based on how your prospectus engages with the ads, you can determine which assets you should prioritize to drive high engagement to your app campaign.
\nYou can examine various aspects of the campaign by measuring app performance at regular intervals. Using Google Analytics, you get enough data to find out what's working and what areas your campaign needs improvement. For example, you can track the location where the download for your app is high and push more ads across that location.
\nGoogle app campaigns are dynamic, thanks to Google's core focus on providing top-notch campaigning experience to brands and businesses worldwide. You can modify your app campaigns anytime, such as switching to a different campaign objective, modifying the name, campaign description, etc.
\nRegardless of your objective on the campaign, you must create outcome-driven growth strategies, which is unfortunately not an overnight task. Programmatic advertising experts at GreedyGame help app owners to create a winning app campaign besides skyrocketing their app growth and overall revenue. From setting up the drive to ensuring high revenue generation, such companies undertake the whole growth responsibility, allowing app developers to focus on building great apps.
\n\nHaving the right bidding strategy in place is very important for the success of your app campaign. App campaigns on Google provide various options to customize your bidding goals. For example, if your campaign aims to increase app installs, set a campaign on \"target cost per install (Target CPI).\" Likewise, if your campaign targets pre-app registration, you should select a bidding campaign called \"target cost per install.\"
\nSetting up an app campaign is an excellent way to accelerate your app's growth without fail. Also, you can start your campaign with any user acquisition platform since they have proven advantageous for numerous advertisers. You can create an app campaign in no time, manage it effectively and begin growing the next minute with user acquisition platform-based app campaigns.
\nIf you are looking to boost your app campaign and skyrocket your app growth, we are here to help you. Connect with our app marketing experts to discuss your requirements.
\n","slug":"/resources/blog/a-complete-guide-to-google-app-campaign"},{"data":{"title":"In-App Advertising With SDK X: GreedyGames Ad Revenue Optimization Platform","customTitle":"In-App Advertising With SDK X: GreedyGame’s Ad Revenue Optimization Platform","cover":"/blogs/in-app-advertising-with-sdkx/in-app-advertising-with-sdkx-greedygame-ad revenue-optimization-platform.png","date":"2022-09-26","tags":["In-app Advertising","App Monetization","Ad Revenue","Mobile Advertising","Publishers","Fill Rates","eCPM"],"category":["Monetize","SDK X","Mobile Advertising"],"description":"Get familiar with SDK X - GreedyGame’s ad revenue optimization platform. Learn about our monetization SDK that can help you increase ad revenue.","author":"Sabqat Ruba","excerpt":"According to a survey by Statista, spending on USD 327.1 billion in 2022. This means a prosperous future for mobile app owners, improving their chances of increasing app earnings."},"contentHtml":"According to a survey by Statista, spending on mobile advertising reached USD 223 billion in 2020 worldwide and is expected to hit USD 327.1 billion in 2022. This means a prosperous future for mobile app owners, improving their chances of increasing app earnings.
\nA form of mobile advertising, in-app advertising, is currently ever so popular across the world and even attained a market value of USD 110.9 billion in 2021. As much as it promises financial affluence to mobile app owners, it must be employed correctly to achieve the desired outcome.
\nAt GreedyGame, we built a platform – SDK X, an ad revenue optimization platform, to help app owners or so-called publishers in the ad tech industry enhance their in-app ads' revenue. Let's learn more about SDK X's offerings parallelly with how it helps to achieve in-app advertising.
\nIn-app advertising is a type of mobile advertising that enables app developers or app owners to monetize their app by serving ads inside it. This process may involve an ad network or ad exchange, which is an automated marketplace that allows publishers (app owners) to sell their ad inventory in real-time and advertisers to bid on it, acquire it, and display their ads. At times, multiple ad networks may also be involved in the buying and selling of ad space.
\n\nAd space or ad inventory refers to specific areas inside an app where ads can be displayed. App developers can deploy containers called ad units on the ad space to display in-app ads. Ad units can accommodate in-app mobile ads in various formats. Let’s learn more about them.
\nBelow are the different types of ad formats.
\nNative ads: These ads are designed to match the look and feel of the app; thus, they appear to be a part of the app's content. They are non-disruptive and do not hamper the user experience, which makes them the best ad format for in-app mobile ads.
\nInterstitial ads: These ads are displayed in full screen and appear during the natural transitions of the app, such as between different levels in a game. They have a close button at the top right corner.
\nBanner ads: Banner ads are displayed on the top or bottom of the app screen throughout a user session and refresh automatically after some time. The ad format is prevalent as it is effortless to implement for app monetization purposes.
\nApp-open ads: App-open ads are used to monetize app load screens. These ads appear on the app's loading screen when it is in the foreground. They usually go along with the app’s branding, which takes up 15% of the screen, so the users don't feel they have navigated away from the app.
\nRewarded video ads: Users have to opt to watch rewarded video ads to get a reward as an outcome. This is especially predominant in scenarios where a user wants to unlock content such as level-ups or virtual coins in mobile games.
\nRewarded interstitial ads: These ads are a type of incentivized ad formats. They appear during the natural transitions of the app, such as between levels in a game, rewarding the users who watch them. During the app transition, rewarded interstitials have an introductory screen that announces the reward and gives users a chance to opt-in. The user can skip or opt-out of the ad at any point.
\nSo, app publishers or owners can display ads in various formats. But every time an ad is shown, you must ensure that it does not affect the user experience and adheres to all the Google ad policies while driving the desired revenue. This is where SDK X comes into play.
\n\nSDK X is an ad revenue optimization platform that empowers app publishers to maximize their app monetization capabilities. Powered by Artificial Intelligence and Machine Learning, SDK X helps you find the best combination of ad format and demand partner to generate the highest ad revenue based on real-time bids.
\nLet's look at the capabilities of SDK X in detail.
\n\n\nIncrease ad revenue by integrating SDK X into your app with only a few clicks. Get access to Google Ad Manager 360 to connect with other premium ad networks.
\n
\n\nWith SDK X, perform A/B testing on ad formats, placements, and demand partners to identify the best fit for your application. This means you will always have the best ad formats with the right demand partner at the right placement to ensure the maximum yield for your ads.
\n
\n\nYou don't have to hard code your ad templates for different devices. All you need to do is integrate SDK X with your application to choose from a wide range of adaptive templates and render ads on different devices without any difficulty.
\n
\n\nWith SDK X, you get complete control over ads to target the audience based on specific demographics. Analyze the performance of your ads based on detailed repos and improve your ads.
\n
\n\nSDK X is compliant with all the Google ad policies by default, so you need not worry about policy violations. All you have to do is choose your a d formats and take ads live.
\n
With the in-app advertising industry anticipating a bright future, it is the right time to invest in enhancing your ad revenue. GreedyGame offers a 360-degree approach with SDK X that gives results with reduced effort in less time.
\n<a\nhref=\"https://console.greedygame.com/auth/signup\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
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\n","slug":"/resources/blog/in-app-advertising-with-sdk-x-greedygames-ad-revenue-optimization-platform"},{"data":{"title":"GreedyGame Enabled Mobile App Monetization Strategy For Gallery","customTitle":"How GreedyGame enabled effective app monetization strategies For Gallery, eCPM increased by 30%","cover":"/blogs/case-study-gallery/client-report-gallery.png","date":"2022-09-23","tags":["Case study"],"category":["Case study"],"description":"Learn how GreedyGame assisted Gallery app in increasing their revenue by 45% and eCPM by 30% through the deployment of SDKX-our compact app monetization solution.","excerpt":"Gallery app is a simple yet advanced tool to view, manage and organize different file formats of images and videos without an internet connection. Aadhya Wingspire released the app on June 25, 2021, with features such as multiple images and video sharing, volume control, managed brightness, an editing suite and an in-built video player functionality. The app has 1M+ million users worldwide, 4.2 ratings and 2.77K reviews on Playstore.","author":"Rehnuma Khatoon"},"contentHtml":"Gallery app is a simple yet advanced tool to view, manage and organize different file formats of images and videos without an internet connection. Aadhya Wingspire released the app on June 25, 2021, with features such as multiple images and video sharing, volume control, managed brightness, an editing suite and an in-built video player functionality. The app has 1M+ million users worldwide, 4.2 ratings and 2.77K reviews on Playstore.
\n<a\nhref=\"https://play.google.com/store/apps/details?id=com.Gallery_Krrish\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
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Visit the Gallery app on Playstore\n
\nThe Gallery team associated with GreedyGame Media to monetize their app more efficiently, increase eCPM and grow the revenue. Also, they wanted us to do backfilling for their unsold ad inventory and improve Gallery's existing fill rate.
\nOur programmatic advertising experts at GreedyGame thoroughly investigated the Gallery team’s challenges and visions. We then did a core analysis to determine which of our solutions is a good fit for their requirement. As the outcome of the review, we deployed our SDK X- Ad revenue optimization solution into the Gallery app, providing the following app with the following resolutions:
\nBy integrating SDK X into the Gallery app, we opened up their inventory to be shown across multiple demand partners for real-time bidding. Further, with the backfilling approach, we helped this app to grow eCPM by 30%.
\nWe optimized demand partners for Gallery app, allowing them to create highly relevant ad units. Our team, based on their thorough analysis, equipped the Gallery’s publisher with valuable ads performance datasets for engagement-oriented ad planning. Together with these strategies, their app generated 45% more revenue in 30 days.
\nGallery team has had a cherishing experience with GreedyGame and our Ad revenue optimization solution- SDK X. Here’s what they have to say about us:
\n“We collaborated with GreedyGame because of their approach of integrating modern-day advertising technologies into compact solutions, and we are glad to have made this decision. Their solution- SDK X, helped us monetize our app better, thereby increasing the eCPM!”
\n","slug":"/resources/blog/greedygame-enabled-mobile-app-monetization-strategy-for-gallery"},{"data":{"title":"Self-Serve Advertising Platforms: A Nifty Tool For Advertisers And Ad Tech","cover":"/blogs/self-serve-platform/Self-Serve-Advertising-Platforms-A-Nifty-Tool-For-Advertisers-And-Ad-Tech.jpg","date":"2022-09-14","tags":["App Growth","Advertisers","Grow Platform","User Acquisition","Self-service Advertising"],"category":["Growth"],"description":"Self-service advertising is a buzzing trend in ad tech. Understand the importance of self-serve advertising platforms and familiarize with GreedyGame’s GROW.","author":"Sabqat Ruba","excerpt":"A buzzing trend in the ad tech industry, self-service advertising platforms are becoming increasingly popular among advertisers, given the numerous possibilities and the control they provide. As media buyers started to rise, the ad tech industry became keen on developing new ways to ease ad serving and improve various aspects of digital advertising for advertisers. That’s when self-serve platforms came into being."},"contentHtml":"A buzzing trend in the ad tech industry, self-service advertising platforms are becoming increasingly popular among advertisers, given the numerous possibilities and the control they provide. As media buyers started to rise, the ad tech industry became keen on developing new ways to ease ad serving and improve various aspects of digital advertising for advertisers. That’s when self-serve platforms came into being.
\nSelf-serve or self-service advertising platforms enable ad serving without human intervention, such as the involvement of sales reps and ad operation executives to create and run ad campaigns. So, what happens in a self-serve advertising platform? You create a campaign by choosing the cost model, targeting, budget, and other specifications and send it for approval. Once the campaign is approved, your ads run, fetching the desired results.
\nMany times, we confuse DSPs with self-service platforms. However, there is a significant difference between the two.
\nBoth DSPs and self-service advertising platforms serve the purpose of connecting you to supply sources. The key difference is the self-serve platforms’ inability to let you choose the supply sources directly through the platform. In lieu, you can solely set up and run campaigns on such platforms.
\n\nFor example, Google Ads, Facebook Ads, and other similar tools provide an interface to manage campaigns, but they are not DSPs. Instead, they are self-serve advertising platforms because they do not let you choose specific audiences or publishing partners. Rather,\nyour campaigns reach the audiences created or selected by the platforms, based on the targeting you set up.
\nSelf-serve advertising platforms are beneficial to any app, business, or website that wants to scale through ad campaigns. Below are the benefits.
\nReduced dependencies on external factors: The involvement of a sales rep and ad operations expert is completely avoided. Moreover, you can make changes to your campaigns at any time, all by yourself, so dependency is reduced.
\nComplete control over the campaigns: If you are an industry expert, you can leverage self-serve advertising platforms to their full potential. Create and manage campaigns that work in your favor to take complete advantage.
\nNo restrictions on entry: Whether you are a small business or a mid-sized company, have a vast budget or want to run a small campaign, self-serve platforms have no entry barriers.
\nFreedom to experiment: Having complete control over your campaigns implies that you get the freedom to experiment with them. You can A/B test formats and other parameters to identify what works best for you.
\nBelow are some widely-used self-serve advertising platforms.
\nPaid search on search engines like Google, Yahoo, and Bing work on Pay-Per-Click or PPC basis. These ads target users based on keywords you choose, and you pay every time a user clicks the ad.
\nDigital-Out-Of-Home (DOOH) self-serve advertising platforms for advertisers to display ads on billboards. These platforms help you dynamically target ads at individuals walking past them.
\nGreedyGame’s attempt at hopping on the self-service trend becomes successful with our brand-new self-serve user acquisition platform - GROW.
\n\n\n\nYou get comprehensive insights into the campaign performance - from impressions and clicks to conversions and revenue in real time. With accurate real-time data and reporting, you are empowered to make data-driven decisions.
\n
\n\nGROW supports CPA bidding so that you can pay for specific actions on your ads. Also, multiple cost models like CPI, CPC, CPR, and CPM are supported on our self-service platform.
\n
\n\nThere is no need to rely on an external tracking system. GROW offers an in-built tracking system with helpful, in-depth analytics about your campaigns.
\n
Premium Inventory: Get access to high-quality inventory while ensuring that your ads reach the right audience.
\nDedicated account managers: Even though you get complete control over your campaigns, our support team is available 24/7 to answer your queries and assist you.
\nLow acquisition cost: Get app installs starting at $0.013 (INR 1). Invest in ROI-driven marketing at an affordable price and get the best out of it.
\nGlobal reach: Identify your target audience and reach them quickly and easily with our global network of apps and affiliates.
\nHigh-quality campaigns: Ads are served to the right users at the right time with 100% policy compliance, ensuring quality and results.
\nLearn more about GreedyGame’s self-serve advertising platform - GROW.
\n<a\nhref=\"https://grow.greedygame.com/auth/signup\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
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\n","slug":"/resources/blog/self-serve-advertising-platforms-a-nifty-tool-for-advertisers-and-ad-tech"},{"data":{"title":"Impact of Web3 on Advertising and Media Industry","cover":"/blogs/web3/impact-of-web3-on-advertising-and-media.jpg","date":"2022-09-13","tags":["Web3","Mobile Advertising","App Growth","AdTech Tools","AdTech Solutions","Ad Revenue"],"category":["Web3","AdTech"],"description":"Web3 is set to dramatically transform the Adtech industry, which is undergoing constant evolution to adopt new advertising technologies.","author":"Rehnuma Khatoon","excerpt":"Web3 has the potential to dramatically transform the Adtech industry, which is in a constant mode of evolution to adopt new advertising technologies and techniques."},"contentHtml":"Web3 has the potential to dramatically transform the Adtech industry, which is in a constant mode of evolution to adopt new advertising technologies and techniques.
\nThe Adtech industry has continued to transform, corresponding to technological evolution. From print to digital ads, the medium of advertising has changed significantly over the years.
\nGiven that the Adtech space is constantly evolving, advertisers must keep abreast of the latest technologies shaping the tech horizon.
\nWith advertisers innovating new and improved ways to promote their brand and offerings, brands also look for ways to upgrade their branding approach and shift to an unconventional ecosystem. Likewise, ad tech bodies are interested in learning about Web3 Adtech and taking advantage of this concept. In this regard, let's decode Web3 and understand how it drives value to the advertising industry.
\nAs Web3 is an emerging concept, it currently lacks a precise definition. That said, the core concept of Web3 represents the third iteration of the internet- a decentralized web. Along with decentralization, Web3 strives to transform the way identity and ownership work in the existing centralized web ecosystem. Essentially, the term \"Web3\" is the result of natural progression in the web; Web1, Web2 and Web3. Let's understand these different phases of the internet.
\nWeb1- Read-only web
\nWeb2- The social web
\nWeb3- The decentralized web
\n\nAdtech is the abbreviation for advertising technology, an overarching term describing the tools, technologies, and software advertisers use to create maximum impact on their targeted audience.
\nThe Adtech industry is growing fast. In 2018, the global Adtech software market was valued at USD 16.27 Billion and the same is expected to reach USD 29.85 by the end of 2026 (according to the statistics of verified market research). As the number of brands and advertisers increases rapidly, buying and selling ads becomes a complex process. To address this challenge, Adtech companies offers a range of tools and technologies, streamlining the advertising process on both the publishers’ and advertisers' end.
\nThese Adtech companies have started to offer their services apart from solutions. Standard services of the best adtech company include developing adtech tools such as demand-side platform (DSP), supply-side platform (SSP), and technologies like ad servers and ad networks. These tools enable advertisers and publishers to reach their milestone of buying and selling impressions via a highly profitable deal.
\nLike other industries, Adtech is a growing and consistently evolving industry. Adtech companies must keep pace with emerging advertising trends & technologies to upgrade their ecosystem in a more timely fashion. The current version of the internet, the centralized web or Web2, is slowly hopping on the bandwagon of decentralization or Web3.
\nEventually, the advertisers and brands will start showing interest in promoting ads across the decentralized Web3 environment. From social media platforms to chatting apps and wallets, decentralized platforms will revolutionize the core concept of Adtech.
\nTherefore, Adtech companies must prepare themselves to welcome the Web3 revolution wholeheartedly. They should comprehend the concept of advertising in web3, brainstorm ideas to build Web3-powered Adtech solutions, software, and tools. Also, Adtech companies must understand how ads will display on a Web3 ecosystem, who will own the ad content and how they can earn revenue without acting as middlemen between the advertisers and publishers. That's the only means Adtech can guarantee companies' sustainability.
\nWhen the internet was officially introduced on January 1, 1983, people considered it a simple technology to exchange information via emails and text-based messages. However, many brands and advertisers perceive the internet as a tremendous opportunity to grow their business through effective advertising.
\nThe banner era was when display ads in digital banners started to gain traction across advertisers, encouraging them to produce creative and highly engaging banner ads to attract targeted audience demographics. The duration from 1994 to 1996 is considered the banner era.
\nBetween 1999 and 2000, the channel era showed a considerable rise and fall in online advertising. While Google's advent in 1998 revolutionized the digital advertising ecosystem, tools like \"Adblocker\" created a bundle of challenges for advertisers and publishers alike. However, mobile and web advertising both peaked during the channel era.
\nThe social era (from 2005 to 2008) aggregates overwhelming popularity due to the launch of the three most prominent social networking giants- YouTube, Facebook, and Twitter. These platforms revolutionized the Adtech industry by allowing brands and advertisers to publish highly engaging content in ads that are easy to engage, understand, display, and share.
\nSince 2009, online advertising has had a solid grip over brands. With that, advertisers started to seek conspicuous ways for effective advertising and brand promotion. That's where native ads gained momentum. The ad format helped advertisers to showcase their ads in a more genuine manner that could sync up with the feed and make a higher impact on the viewers.
\nThe beginning of 2004 brought a revolution in the Adtech world. Companies started to realize the importance of different online advertising patterns, such as native, email, push, and more. Now, we are entering the next era of advertising- \"Web3 and metaverse\".
\nMetaverse and NFT games are currently driving high traffic to the brands. Also, brands are targeting metaverse-based platforms to display their ads and boost their brand reputation.
\nWeb3 entails the development of metaverse platforms, blockchain-powered dApps, crypto games and decentralized solutions, addressing the challenges in the centralized or Web2 ecosystem.
\nRegarding the impact of Web3 on the ad tech industry, Web3's idea of decentralization will discover new trends in advertising technology, encouraging brands to shift to decentralized ecosystems and show their ads to the masses. Corresponding to such changes, brands, in the coming years, will start pushing ads on dApps like Pancake and OpenSea rather than centralized apps.
\nHowever, the concept of Web3 is in its infancy. Right now, even the top brands trust the centralized web and the tech giants regulating the ecosystem, such as Google, Facebook, and Youtube. Once the decentralized web dominates the centralized web, these platforms will possibly decentralize their infrastructure and hop on the future. Hence, brands will rely on decentralized ad networks, ad exchanges, and ads.
\nDigital media and advertising brands first need to thoroughly understand the concept of web3 if they want to leverage its benefits and elements such as blockchain, metaverse, augmented reality, and virtual reality.
\nWeb3, for advertisers (or brands), refers to a \"new internet\" powered by blockchain technology for decentralization. The difference between centralized and decentralized web is that decentralized web allows the content creators (or the advertisers) to claim ownership of the ads. Whereas, in centralized web infrastructure, third-party authorities hold the content's ownership on behalf of the advertisers or the brands.
\nAt GreedyGame, we believe in democratizing app economies and making app development sustainable for app owners. Our clan of experienced app developers and programmatic advertising experts is focused on building Adtech tools and growth hacking apps that help advertisers and publishers attain their desired objectives such as maximizing app revenue, improving user acquisition metrics etc with complete policy compliance. Following is a brief description of our growth hacking solutions that are trusted by millions of brands worldwide:
\nA comprehensive dashboard for app/website/game owners to get premium demand for their inventories. Also, it helps publishers to leverage GAM's demandt to monetize their ads. A team of GreedyGame's AdX experts is working with core dedication to resolve your issues related to Google's policy violation.
\n\nGrow is a growth hacking platform designed to help developers grow their apps. Whether you are creating an app from scratch or seeking to optimize your existing campaign, Grow is the way to achieve your goal without fail. With Grow, you can drive qualitative traffic to your app, optimize CPI (cost per install), and get feedback on improving your campaign.
\n\nOur developers have built GreedyGame SDK X for developers to simplify the integration of demand sources like AdMob into your app. It supports unparalleled growth on your app by improving the fill rates and eCPMs on your ad units.
\n\nThe Insights platform is a missing puzzle in analyzing mobile apps and websites. It helps the app developers understand the ins and outs of user behavior and get valuable insights for determining ROAS' efficiency and similar metrics to make the right decision.
\nGreedyGame will soon integrate all the above solutions into a unified dashboard for a high-quality user experience. App developers or owners can sign up for their desired solutions right from the dashboard while they can simultaneously explore other solutions.
\n\nFurthermore, GreedyGame's team researches new advertising trends, tools and technologies to build futuristic Adtech solutions. Whether centralized, decentralized, Web3-focused, or Web2-focused, the company is open to assisting diverse app owners seeking to grow their apps and leverage monetization.
\nWeb3 is not a mature concept yet as much progress is ongoing on its horizon. While it has the potential to revamp the media and Adtech companies, advertising experts have barely scratched the surface of Web3 as of now. In the coming years, Web3 will become a more mainstream and globally accepted concept and it will replace the idea of centralized entities and intermediaries.
\n","slug":"/resources/blog/impact-of-web3-on-advertising-and-media-industry"},{"data":{"title":"Open Bidding Simplified: A Complete Guide","cover":"/blogs/bidding-simplified/open-bidding-simplified-a-complete-guide.jpg","date":"2022-09-09","tags":["Ad Revenue","App Monetization","Mobile Advertising","App Revenue","In-app Advertising","Header Bidding","Open Bidding"],"category":["Monetize","Mobile Advertising"],"description":"Learn about Google Open Bidding and how it can make an impact on your ad revenue. Also, compare Open Bidding with Header Bidding to understand how they work.","excerpt":"Open Bidding or Exchange Bidding in Dynamic Allocation (EBDA) is an auction that takes place within the and not the user's browser. In Open Bidding, you (publishers) can invite various demand partners to bid on your impressions in real time. You can use Open Bidding with Google Ad Manager, which offers billing, reporting, and trafficking features.","author":"Sabqat Ruba"},"contentHtml":"Open Bidding or Exchange Bidding in Dynamic Allocation (EBDA) is an auction that takes place within the ad server and not the user's browser. In Open Bidding, you (publishers) can invite various demand partners to bid on your impressions in real time. You can use Open Bidding with Google Ad Manager, which offers billing, reporting, and trafficking features. Let's learn more in detail!
\nIn order to offer an effective alternative to Header Bidding, Google established Open Bidding. The objective was to provide a means of integrating demand partners other than Google's while lowering page latency. As Google Open Bidding is server-side and does not run on the user's browser, it results in better core web vitals, faster page loading, and improved user experience.
\nAlso, since multiple demand partners compete with Google's demand for impressions, publishers see an increased fill rate and eCPM.
\n\nAs a publisher, you can access Open Bidding only when you have a Google AdX account linked with Google Ad Manager that is set to 'Default for dynamic allocation'. Find more information about setting up Google Open Bidding.
\nAd Manager handles Open Bidding requests through a server-to-server integration between publishers and demand partners. It conducts a unified auction after an ad request is produced, to find the optimum yield. This allows external demand partners to compete in real-time for your inventory.
\nBelow are the steps that take place in Google Open Bidding.
\nEven though Open and Header Bidding both have pros and cons, both are prevalent technologies trusted by publishers worldwide. Reach out to us for clarity or assistance at publisher@greedygame.com, we're here to help!
\n","slug":"/resources/blog/open-bidding-simplified-a-complete-guide"},{"data":{"title":"Introducing GROW: GreedyGame Self-Serve User Acquisition Platform","customTitle":"Introducing GROW: GreedyGame’s Self-Serve User Acquisition Platform","cover":"/blogs/introducing-grow/introducing-grow-greedygame-self-serve-user-acquisition-platform.jpg","date":"2022-08-26","tags":["App Growth","Advertisers","User Acquisition","Grow Platform"],"category":["Growth"],"description":"Our new self-serve user acquisition platform helps you get quality users for app growth. Get access to premium inventory and 5000+ apps to acquire users that last.","author":"Sabqat Ruba","excerpt":"As app developers or app owners, the process of building an app can be tiresome with a myriad of things to deal with. Let’s consider you did them all, and now you have an app that’s ready to be used. But wait… who will use it? The challenge doesn’t end with creating and launching the app. In fact, new challenges await you in the process of exposing the app to the world and getting users to install it."},"contentHtml":"Your app might be the best of its kind, but have you discovered the strategy to grow it yet?
\nAs app developers or app owners, the process of building an app can be tiresome with a myriad of things to deal with. Let’s consider you did them all, and now you have an app that’s ready to be used. But wait… who will use it? The challenge doesn’t end with creating and launching the app. In fact, new challenges await you in the process of exposing the app to the world and getting users to install it.
\nIn other words, scaling an app can be a tedious job. Considering all the hurdles that can come your way, we have devised the ultimate solution.
\nGrow gives you complete control over your campaigns by allowing you to manage them from end to end - from creation to tracking. You can:
\nAll the capabilities listed above work in synergy to give you the best results for your user acquisition campaigns. Grow helps you:
\nMoving on, we now want to get familiar with the Grow platform’s key features. Let’s start exploring!
\nAlthough setting up a campaign to achieve the desired results can be a prolonged process, Grow simplifies it by splitting it into a few simple steps.
\n\n\n1. Campaign details
\n
\n\nThis is where you will specify the campaign name, preview URL (landing page for the campaign), campaign type, and goals or KPIs. You will also upload the ad creative here.
\n
\n\n2. Tracking
\n
\n\nIn this step, you set up the tracking method for your campaigns. Tracking gives you an idea about the analytics and quality of your campaign. Grow offers three tracking options - tracking by Grow, third-party tracking, and tracking by a Mobile Measurement Partner (MMP). You can choose one and do the setup accordingly.
\n
\n\n3. Targeting & Bid
\n
\n\nTargeting allows you to choose the geolocations and the OS where you want to run your campaign. The bid price is the price at which you want to purchase inventory or ad space. Additionally, you can choose the capping on the daily budget, clicks, and conversions.
\n
\n\nAfter you successfully create a campaign, it goes for approval to our Operations Team. It takes up to 24 hours for the approval process to complete. Once approved, the campaign goes live.
\n
A campaign’s status defines the different stages it has to go through. This information keeps you updated about what’s happening with your ad campaigns. Below are the different statuses of a campaign.
\nAnalytics includes all the critical metrics you need to gauge the performance of your campaign. The metrics include clicks, conversions, spends, conversion rate, and cost per conversion. Knowing these details helps you understand whether you are spending in the right way or getting the expected results. Moreover, you can customize the Analytics view to see only the information important to you.
\nThe wallet allows easy spending as you don’t have to pay each time you want to start a campaign. You can add money to your wallet at once and use it for a campaign anytime. Additionally, you get an in-depth history of all the transactions you made along with the invoices, enabling you to keep track of the spending.
\nEven though you get complete control over your campaigns, you still get 24/7 assistance from our Customer Support Team. You can send an email to grow-support@greedygame.com and have all your queries resolved in no time.
\nGreedyGame has tried to go the extra mile to make user acquisition easy, so you get the most out of your campaigns with the least effort.
\n50+ clients have already started using Grow, and here’s what some of them have to say:
\n“Grow Platform is unbelievable. Huge traffic yet with high quality. It really contributed good amount in our revenue from last 3 months. Thanks to Grow team. All the best!“
\n\n\n-Amar Vhanshetti, Sales and Support Head, Adglobi Media
\n
It’s your turn to try it out!
\n","slug":"/resources/blog/introducing-grow-greedygame-self-serve-user-acquisition-platform"},{"data":{"title":"How Gallery overcame a low match rate on Google AdX with GreedyGame","cover":"/blogs/how-gallery-overcame-a-low-match-rate-on-google-adx-with-greedygame/gallery-app-banner.png","date":"2022-08-02","tags":["Google AdX","Policy Violations","App Revenue","Ad Revenue","Google Policy Compliance"],"category":["Monetize","Case Studies","Ad Exchanges","Policy Violations"],"description":"Learn how Gallery resolved limited ad serving and low match rate on Google AdX. We helped them achieve policy compliance and improve average monthly revenue.","excerpt":"The Gallery team reached out to GreedyGame after facing limited ad serving with low match rates on their Google AdX account for a long time. We identified the problems that led to reduced match rates and resolved the limited ad serving on the app.","author":"Sabqat Ruba"},"contentHtml":"The Gallery team reached out to GreedyGame after facing limited ad serving with low match rates on their Google AdX account for a long time. We identified the problems that led to reduced match rates and resolved the limited ad serving on the app.
\nGallery saw an improvement in the match rate from 16% to 100% in approximately 30 days. Their revenue per thousand impressions (RPM) also increased to 110%.
\nThe main challenge Gallery faced was limited ad serving with a match rate as low as 16% on Google AdX.
\nWe identified the reason for low match rates as policy violations in ad placements. Google flagged the Gallery app because of policy compliance issues, which limited the ad serving while reducing the match rate.
\nOur team resolved the policy violations by suggesting better ad placements that improved the match rate and increased the RPM.
\nTo gamify and improve user experience, we helped add a rewarded ad unit that added 20% average monthly revenue.
\nWe also added new ad formats and in-app purchases for diversified revenue.
\nThe match rate improved from 16% to 100%.
\nThe RPM steadily increased to 110%.
\nThe newly-added rewarded ad unit added 20% average revenue per month.
\nHere’s what the Gallery team has to say about their experience working with GreedyGame:
\n“We have been working with GreedyGame for a long time. We initially found it challenging to resolve the limited ad serving issue on AdX, but the GreedyGame team helped us understand the problem and overcome it. They also helped us out in increasing the app revenue by introducing new monetization methods.“
\n\n\n-Nitin Dhorajiya, Gallery Team
\n
<a\nhref=\"https://console.adx.greedygame.com/auth/signup\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
\n
\n","slug":"/resources/blog/how-gallery-overcame-a-low-match-rate-on-google-adx-with-greedygame"},{"data":{"title":"How To Choose An Ad Server: A Complete Guide For Publishers","description":"Understand the importance of ad servers, how they work, and their benefits. Get details about the top ad servers for publishers and their features.","date":"2022-07-28","cover":"/blogs/how-to-choose-an-ad-server-a-complete-guide-for-publishers/banner.png","category":["Monetize","Ad servers"],"tags":["Ad servers","App monetization","Publishers","In-app Advertising"],"author":"Sabqat Ruba","excerpt":"Let's say you do have a great inventory. With many ad networks systems currently existing, it has become easy to find the right advertisers and monetize your inventory. But to get the best out of it in the long run, you need to track performance and work on optimizing it constantly. This is where ad servers come into play."},"contentHtml":"Let's say you do have a great inventory. With many ad networks, ad exchanges, and real-time bidding systems currently existing, it has become easy to find the right advertisers and monetize your inventory. But to get the best out of it in the long run, you need to track performance and work on optimizing it constantly. This is where ad servers come into play.
\nThis blog post helps you understand ad servers, what they are, why you need them, and how to use them
\nAn ad server is ad tech software that performs ad trafficking - deciding what ads to display, when, and on which website, completely taking the process of ad revenue strategy into control. As a publisher, you can rely on ad servers for detailed reporting about the ad campaigns running on your website/app and their performance.
\n\nLet's dig a little deeper into the concept of ad servers.
\nDuring the first few years of online advertising, negotiations between publishers and advertisers took place manually. Soon when the number of advertisers increased, publishers felt the need to have a more efficient system to manage the ads on their website, which is when ad servers were introduced.
\nBoth publishers and advertisers use ad servers but for different purposes. For instance, Google Ad Manager can be used by both publishers and advertisers for their individual requirements.
\nBased on the purpose, ad servers that publishers like you use are called first-party ad servers, whereas ad servers used by advertisers or agencies are referred to as third-party ad servers. There are three basic steps involved in the working of these ad servers.
\nWe're now clear that the working of ad servers depends on whether you use a stand-alone first-party server or a third-party server is involved. Let's look at both processes.
\nAs a publisher, you have a variety of advertisers running on different creatives with different budgets and targeting. An ad server lets you manage these without a hassle. Also, you can use ad servers as a single source of tracking ad delivery and revenue.
\nOther reasons to use an ad server are as follows.
\nSpecific targeting options: Ad servers allow publishers to set up targeting options to serve relevant ads to the users for better results. The different types of targeting are geo-targeting, keyword targeting, and contextual targeting.
\nDetailed analytics: In-depth information about how ad placements, formats, etc., are performing helps publishers plan their inventory. Also, some - ad servers come with built-in inventory forecasting tools.
\nTransparency: The transparency that comes with ad servers stems from the advanced analytics that they offer. Also, almost all ad servers are MRC-accredited or recognized by other similar organizations, making them more reliable.
\nAd frequency capping: The frequency at which an ad must be shown to users is something that you need to master. Gaining more impressions, clicks, etc., without being too repetitive is important, and ad management tools in ad servers help you accomplish that.
\n\nAd rotation: Ad rotation means showing different ads to users every time they land on a page. By doing this, ad servers ensure that a user's experience is not hampered due to redundant ads.
\nAlthough you now know to some extent what an ideal ad server should be like, there are a few more things that ad servers must accommodate.
\nSupport for multiple ad formats: Making ads compatible with various screen sizes and browsers is critical for improving ad revenue. Thus, a good ad server offers multiple ad format capabilities to support different advertiser campaigns and deliver the best results.
\nSupport for A/B testing: A/B testing is a critical aspect that defines a good ad server. It is a process of testing two or more variables of an ad creative to identify the best-performing ad. This can be done by testing an entire ad unit or parts of it.
\n\nSupport for dynamic creative optimization: Dynamic ads are those that are shown to individual users based on their past behaviors or browsing histories. Ad servers with support for dynamic creative optimization allow you to display personalized ads and create retargeting opportunities.
\nBelow are the top ad servers for you.
\nImportant features:
\nTo conclude, ad servers are a great investment for you. Evaluate your requirements thoroughly and the capabilities you are looking for before deciding which ad server to choose. Write to us at publisher@greedygame.com for assistance.
\nPublishers who are growing at a fast pace require monetization solutions that drive results quickly. One such solution is Google AdX. What is it? How do you use it? Should you use it? Find the answers to all these questions right here.
\nWith Google AdX, you can:
\nBut most importantly, Google AdX allows you to work with various programmatic deals to maximize app revenue unlike other monetization platforms.\nHere’s another common question that we come across
\n\nThe key difference between Google AdX and AdSense is that the former is an ad exchange, whereas the latter is an ad network (Read ad exchange vs. ad network).
\nGoogle AdSense allows you to monetize your website by placing a tag on your site’s code. It then manages everything from ad serving to payments, delivering up to a 99% fill rate.
\nBelow are other factors that differentiate AdX from AdSense.
\n\n\nMoving on to the next one - How is AdX related to Google Ad Manager?
\n\nPreviously called Double-click For Publishers (DFP), Google Ad Manager or GAM is an ad server for publishers. (An ad server is a web application that publishers, advertisers, and ad networks use to manage ad campaigns and distribute ads to mobile apps and websites.) GAM integrates AdX, AdSense, and has a\ncapability to host other networks and agencies.
\nGoogle AdX is integrated within GAM in a way that you cannot access it without GAM. As a publisher, you can use GAM to manage your inventory. However, if you want to boost monetization or handle your remnant inventory, you must use AdX as it provides you with a large pool of advertisers.
\n\nNow that we’re clear with the basics, let’s dive into the criteria you need to\nmeet to sign up for Google AdX.
\n\nApart from the apparent prerequisite, which is having a GAM account, below are the criteria for accessing Google AdX.
\nYour website or app:
\n\nYou might ask why the bar is set so high. Although Google doesn’t disclose the\nreasons for these criteria, we assume it wants to ensure that the apps and\nwebsites they host meet the standards for user experience, content, performance,\netc., in order to preserve the brand name. Hence, the hype.
\nSo, how can you get access to Google AdX?
\n\nOnce you meet all the Google criteria, you can either connect with a Google account\nmanager or an authorized third-party agency to get access to Google AdX.
\nLet’s expand on this a bit
\nThis is the direct way of accessing Google AdX. Sign up with Google Ad Manager and have your account approved to start monetizing. After signing up, you will be assigned a dedicated account manager to help you set up and run your Google AdX account.
\nGet in touch with a Google-authorized third-party agency or a Google AdX reseller to get access to AdX demand and help with managing your account. GreedyGame AdX is one such way to do this.
\nWhat does GreedyGame AdX offer
\nGreedyGame is a Google AdX partner that gives you access to premium Google demand, third-party open bidding partners, granular insights, high fill rates, and eCPMs. You are also ensured 100% policy compliance owing to our partnership with Google.
\nHow can you access GreedyGame AdX
\nYou can start using GreedyGame AdX in a few simple steps.
\nWe hope we have answered your queries with this blog post. If not, be free to write to us at publisher@greedygame.com, and we’ll be happy to help!
\n","slug":"/resources/blog/how-to-get-access-to-google-adx-answering-the-top-5-questions-for-publishers"},{"data":{"title":"What are the top 5 factors affecting eCPM?","description":"Learn about the top five factors that affect eCPM, the steps to measure it. Also, get insights into the steps you can take to boost eCPM rates for mobile ads.","date":"2022-07-01","cover":"/blogs/what-are-the-top-5-factors-affecting-eCPM/banner.png","tags":["eCPM","Fill Rates","App Traffic","Mobile Advertising","Ad Revenue","App Monetization"],"category":["Monetize","Mobile Advertising"],"author":"Chandan Das","excerpt":"Every publisher has a different story about their eCPM and how it varies from one day or month to another. While there are no set patterns or fixed rules, some things can impact your eCPM."},"contentHtml":"Every publisher has a different story about their eCPM and how it varies from one day or month to another. While there are no set patterns or fixed rules, some things can impact your eCPM.
\nIn this blog post, we look at the top 5 factors that can affect eCPM and the steps you can take to boost it.
\nLet’s begin by understanding what eCPM is and how it is calculated.
\nIn layman's terms, eCPM stands for ‘effective cost per thousand impressions’ (thousand impressions = a mile) which is the ad revenue generated per 1,000 ad impressions.
\n\n\neCPM is a metric used to measure an app's ad monetization performance. If apps have a high eCPM, it means that the ads served on their app are effective at converting users. The app developer is paid more if the ads convert more users. Also, eCPM calculates the ad revenue generated by a specific campaign. Because ad networks use eCPM to rank campaigns within their ad serving models, the campaigns with the highest eCPMs are served first and most frequently, allowing them to succeed.
\nYou can calculate eCPM using the formula below.
\n\n
\nAds that are easily viewable convert better because click-through rate (CTR), which is an essential metric in driving eCPM, is high. eCPM rates for each ad unit vary depending on CTR, device type, location, engagement level, etc. The higher your overall eCPM, the more traction you can drive as an advertiser.
\nEach ad unit has its own set of benefits. For example, using Interstitial/Overlay Ad is typically the most profitable because its placement does not require optimization and can be seen by most of your traffic. Then there are Banner Ads, which provide more flexibility because they come in various sizes.
\n\n
\nSeveral types of traffic can impact eCPM rates. One of them is direct traffic or users visiting an app or website without being referred to by another site. This type of traffic generates higher eCPM because it is usually more engaged and more likely to convert.
\nSimilar to direct traffic, there is organic traffic, which means users discover the app or website via a search engine or another online directory. This traffic is typically less engaged than direct traffic, but it can still be beneficial.
\nFinally, referral traffic is when users are directed to the app or website from another website. Depending on the referring site, this type of traffic can be either engaged or disengaged.
\n\n
\nAdvertisers do not prefer to pay more for an ad space if there is low and non-relatable traffic. As a result, to maximize revenue from ads, it is critical to attract and maintain a relatable and high level of traffic.
\nThe level of competition also has a significant impact on the volume of traffic. Advertisers are less likely to pay top dollar for ad space if many other apps or websites compete for it. Conversely, if fewer competitors exist, advertisers are willing to pay more for their ad Formats.
\n\n
\nBanner ads are typically small and discreet, but users can easily ignore them. Interstitial ads are more extensive and intrusive, but they can capture a user's attention more effectively. Native ads are designed to blend in with the content of the app or website, and they can be very effective in engaging users.
\n\n
\nRemember that the more ad units you place, the more likely it will not display an ad. In addition, putting too many ad units on a single page may result in a policy violation.
\nChoose a reputable ad network to increase your fill rate. Most tend to provide around a 50-60 percent fill rate.
\nGreedyGame being the channel partner of Google, provides premium quality ad network which enables you to achieve 90-95 percent fill rate.
\n\nYour eCPMs are the amount of money you can expect to receive as a publisher in exchange for the number of impressions your ad unit receives. eCPMs can differ between publishers depending on a variety of factors. We hope this blog post has helped you learn more about them.
\nThank you for reading, and we hope you found this information helpful!
\n","slug":"/resources/blog/what-are-the-top-5-factors-affecting-ecpm"},{"data":{"title":"Ways To Increase ARPDAU: Everything App Publishers Need To Know","description":"ARPDAU is an important metric for app publishers to understand how their app monetization strategy is performing. This blog explains the importance of ARPDAU.","date":"2022-06-30","cover":"/blogs/arpdau-guide-what-how-and-why-for-app-publishers/banner.png","tags":["ARPDAU","App Consultation","App Revenue","In-app Advertising","Ad Revenue","App Monetization"],"category":["Monetize","Mobile Advertising"],"excerpt":"If you have an app, you must be aware about tracking its metrics to analyze its growth. But what is also important is to trace its day-to-day improvement for more granular insights, and that’s where ARPDAU comes into play.","author":"Sabqat Ruba"},"contentHtml":"If you have an app, you must be aware about tracking its metrics to analyze its growth. But what is also important is to trace its day-to-day improvement for more granular insights, and that’s where ARPDAU comes into play.
\n\nARPDAU stands for Average Revenue Per Daily Active User, an important metric to measure the success of your app monetization strategy(s). It tells you about the average revenue each of your daily active users is driving per day by contributing to in-app purchases, subscriptions, ads, etc.
\n\nNote: ARPDAU is one of the ways to understand user behavior. Other metrics include Average Revenue Per Paying User (ARPPU), Lifetime Value (LTV), daily unique users, app stickiness, and retention rate.
\nARPDAU is a practical way to understand how well each of your app monetization strategies is driving revenue. You can discover specific details about how your daily active users respond to the strategy, enabling you to test and identify what works best for your app.
\nHowever, the users taken into consideration to track ARPDAU are your most valuable users or those actively engaged with your app on a daily basis. Understanding their positive and negative trends will help you realize better ways to maximize revenue.
\nYou can use ARPDAU information in the following ways:
\nAll this information empowers you to make well-informed decisions concerning your app monetization strategies.
\nA little self-plug
\nIf you are a new publisher or having a hard time realizing the monetization strategy\nthat works for your app, we can help you. GreedyGame’s app consultation service Plan A - analyzes every bit of your app\nand suggests the correct way to move things forward.
\nThe mathematical formula for ARPDAU calculation is as follows.
\n\nARPDAU = Daily income / Daily active users
\nSegmenting users : Different users have different behavior and may contribute to your app differently. That’s why it is crucial to segment your users and treat them differently. Try engaging user cohorts with in-app and push notifications. For instance, for a user who hasn’t opened your app in a long time, attract them with a notification about a new feature or an extra discount.
\nA/B testing ad placements and formats : Testing and iterating can help you discover effective solutions. Test your ad placements in terms of timing, frequency, and formats - when or how frequently you want to place ads so that the user experience is not hampered. This should be handled especially in mobile games.
\nEncouraging in-app purchases : In-app purchases are a powerful monetization strategy for gaming apps. Here is an example of a strategy that works - for users who have not made in-app purchases, give them a glimpse of it through rewarded video ads. This will hint at what they’re missing out on, encouraging them to purchase in the future.
\nUsing in-app bidding : Unlike the traditional waterfall setup, in-app bidding is becoming app developers’ go-to more than ever. It is the mobile app variation of header bidding and works with real-time auctions where multiple advertisers bid on the app’s ad space, and the highest bidder wins. The entire process is automated and helps you get the maximum price for each user impression.
\nUsing rewarded video ads : Rewarded video ads improve user engagement, therefore, increasing ad revenue. These interactive ads guarantee a better click-through rate because they offer users some value, also encouraging them to stay hooked to your app. Some examples of rewards in games are extra lives and more currency. You can sign up with a video ad network for more targeted ads that can give your ad revenue a considerable boost.
\nARPDAU is even affected by external factors that may or may not influence users to visit your app daily and contribute to monetization. For example, offers specific to a holiday season or a festival may bring users to your app more than other times.
\nTesting and iterating is one of the most effective ways to determine if something is working for you. Understand how ad, placement, and format changes affect your revenue, and take action accordingly.
\nReach out to our Plan A team to help you identify the right monetization strategy for your app.
\n","slug":"/resources/blog/ways-to-increase-arpdau-everything-app-publishers-need-to-know"},{"data":{"title":"Video ad networks guide: 9 best video ad networks for publishers in 2022","description":"Video ad networks are a pool of video impressions. They help advertisers and publishers buy and sell video ad inventory and monetize publishers’ video content.","date":"2022-06-23","cover":"/blogs/video-ads/video-ads.png","tags":["Ad Networks","Ad Revenue","App Monetization","Website Monetization","Video Ad Networks"],"category":["Monetize","Mobile Advertising"],"author":"Sabqat Ruba","excerpt":"Video ads have become increasingly popular in recent times, making video marketing more prominent across the globe. But what’s so great about video ads?"},"contentHtml":"Video ads have become increasingly popular in recent times, making video marketing more prominent across the globe. But what’s so great about video ads?
\nIf you’re in two minds about whether to implement video ads in your app, here’s a blog post that can clear your confusion.
\nVideo ads are a marketing strategy where businesses use video content to promote their product or service. They believe that video ads get more engagement than any other ad format. People prefer watching an informative video ad than anything else, which creates more visibility and reach, in turn, resulting in a higher number of conversions. As publishers, this means an opportunity to drive better ad revenue. Clearly, it’s a win-win!
\nLet’s look at the benefits of video ads exhaustively.
\n\n\nConsumer traffic on video content is expected to grow more in the future. Moreover, 84% of people have said that they find video ads more convincing when it comes to buying a product. This says that employing video ad formats in your app or website is highly beneficial.
\n
\n\nIt is natural that advertisers now prefer video ads over other formats because of their increasing popularity among users. Thus, they are on the lookout for more publishers with support for video ads and are even ready to pay more!
\n
\n\nThe more interesting video ads are, the better it is to improve click-through rates. Since they are more noticeable and likely to be watched, it leads to better CPMs. Also, did you know that video ads generate 5X more CPM than standard banner ads?
\n
\n\n\nThis one’s a no-brainer. Users are interested in video ads more; hence, they tend to engage with them more. As publishers, you can use pricing models that involve user interactions, such as CPI, CPC, and CPA. The more users engage with the ads, the more likely it is for your ad revenue to grow.
\n
Additionally, the rise of mobile advertising has been a catalyst in the increasing popularity of video ads. As more people have started to use mobile devices, advertisers’ reach has improved, thus improving the chances of better monetization for publishers.
\n\nThere are two types of video ads - instream and outstream.
\n\nThese ads play within video content. For instance, if you already have video content on your website, you can embed ads into it to start monetizing. The key is to stay relevant to the consumers by placing ads that they can relate to.
\nOutstream video ads play outside the video content like any other ad format. There are multiple types of ad units in outstream video ads.
\nThere are also interstitial video ads used specifically by app publishers. They are displayed in full screen, muted by default, and have a dismiss button.
\nNow, the question that arises is - which one is more beneficial?
\nGenerally, outstream video ads are more advantageous for myriad reasons. They are less intrusive and can be placed in websites and apps. Most importantly, you can tell whether users watched them because the ads pause when the user moves away.
\nHowever, the bottom line is that you still need to find advertisers who can deliver highly relevant ads, whether instream or outstream. Video ad networks can help you with this.
\nA video ad network is a pool of video impressions. It connects publishers who want to sell video ad space to advertisers who want to buy it to promote their product or service through video content.
\nIt’s not easy to find the right advertisers all the time. Even if you do, you must have detailed analytics at hand to gauge ad performance. Essentially, you must also be able to keep fraudsters, spoofers, and unauthentic advertising partners from buying your ad space. Video ad networks help you with all this and more. Now, how do you choose the right one?
\nWhen you’re finalizing a video ad network, there are some traits you must consider. Read our blog post that summarizes all the ad network features that are essential for publishers.
\nFinally, let’s take a look at the top 9 video ad networks.
\nBelow are the top five ad exchange companies in India and their features.
\n<a\nhref=\"https://admedia.com/video/network/\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
AdMedia\n\nhas an ad network platform that sells impressions to advertisers who use the platform.\nIt works with contextual targeting to find the right audience and also has its own\ndemand partners to choose video ads from.
\n<a\nhref=\"https://developers.facebook.com/products/audience-network/\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
Facebook Audience Network or FAN\n\nserves instream video ads that you can use in your own content. FAN is especially\ngreat for mobile video ads as most Facebook users are on mobile devices.
\n<a\nhref=\"https://www.fyber.com/fyber-fairbid/\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
Fyber\n\noffers multiple video ad formats and works based on real-time auctions. Its programmatic\nsystem allows users to perform A/B tests to identify the right placements and formats\nthat yield the highest revenue.
\nEarlier called Rubicon Project, Magnite is one of the best video ad networks for publishers as it offers global premium demand. It serves some of the biggest publishers in the world through its programmatic demand. By leveraging the video ad technology and video header bidding, it has significantly increased ad revenues.
\nOne of the top video ad networks in Asia, SelectMedia is the best option for Asian publishers. This is a useful platform to generate better ad revenues with outstream ads, multiple video ad formats, and yield optimization tools.
\nAs a publisher, your goal is to monetize your inventory in the best way possible. You can experiment with video ad networks to find the right one. However, don’t forget that those with appropriate analytical tools help you make data-driven decisions, which are critical for increasing ad revenue.
\nThe ever-evolving ecosystem of programmatic advertising needs advertisers and publishers to stay on their toes and stay updated constantly. Along the same lines, this blog post covers all the information about programmatic advertising.
\nProgrammatic advertising is an Artificial Intelligence (AI) and Machine Learning (ML)-based approach to enable advertisers and publishers to buy and sell advertising space in real-time. The process is automated and streamlined to completely eliminate the need for human intervention to negotiate deals.
\nKey players in programmatic advertising
\n\nPublishers are app or website developers with unsold ad space, also called ad inventory or ad slots.\nAdvertisers or buyers are companies or brands that want to buy ad space from publishers to advertise their products and services.
\nBack in 1994, buying and selling ad slots on a website was a manual process of salespeople negotiating deals with individual advertisers and publishers. When an ad space was sold to a buyer, they could advertise their product or service on it. But the major disadvantage of this setup was that the advertisement was not targeted toward a specific audience. Instead, it was shown to everybody.
\nThe first ad server was introduced in 1995 by FocalLink Media Services, enabling advertisers to buy ad space from multiple websites. But soon, publishers outnumbered advertisers, leaving more ad space than ads, resulting in unsold inventory. As a solution to this problem, ad networks were created.
\n\nAd networks are a pool of publishers selling ad space and advertisers willing to\nbuy it. The major challenge with ad networks was targeting - advertisers could\nnot target their ads to specific audiences based on their business preferences.\nAs a resolution, Real-Time Bidding was introduced Real-time bidding is a form of\nprogrammatic advertising. Let’s look at it in detail, along with other types of\nprogrammatic deals.\n
\nNote: This section also answers the question ‘How does programmatic advertising work?’.
\n\n\n
Publishers can also restrict specific advertisers from participating in auctions. This exclusive media purchasing is usually used by premium publishers such as the New York Times or Forbes to have more control over the kinds of ads they want to show.
\nLet's dive deeper into how it is done.
\nWhen a user enters an app/web page that incorporates a programmatic advertising setup, an auction starts for interested advertisers to bid for ad space. This bidding is also called an ad impression auction because the advertisers indirectly bid on the user’s impression.
\nAn advertiser enters an auction when a user landing on an app page falls under their target market. Many similar advertisers compete for the ad space as well as the user’s impression, and the advertiser with the highest bid wins the auction. As a result, their ad appears in the ad space. The winner is determined while the page loads for the user, owing to a thoroughly automated auction that takes place only in a few milliseconds.
\nNow, let’s summarize the programmatic deal types.
\n\n
\nMoving on to the benefits of programmatic advertising.
\nA little self-plug
\n\nGreedyGame offers programmatic solutions with a real-time bidding approach, premium inventory, and the finest ad quality. Reach out to us for help with implementing programmatic advertising.
\n\n\nAd exchanges use a programmatic approach to help advertisers and publishers buy\nand sell ad spaces. There is a demand-side platform (DSP) on the advertiser end\nand a supply-side platform (SSP) on the publisher end. DSPs and SSPs enable\nadvertisers and publishers to connect and transact through an ad exchange using\nreal-time bidding. Read our blog post to learn more about how ad exchanges\nwork.
\nRead our blog post to learn more about how header bidding works.
\nTo conclude, the programmatic environment has more scope for advancement in the future. Stay updated to stay on top of the game.
\n","slug":"/resources/blog/what-is-programmatic-advertising-a-complete-guide"},{"data":{"title":"What is an ad exchange? Top ad exchanges in India","description":"Learn all about ad exchanges - what they are, what are their benefits, and how they work. Get a list of the top 5 ad exchanges for publishers and advertisers in India.","date":"2022-06-09","cover":"/blogs/top-ad-exchanges/banner.png","tags":["Ad Exchanges","Programmatic Advertising","App Growth","App Monetization","AdX"],"category":["Programmatic Advertising","Monetize","Growth","Mobile Advertising"],"author":"Sabqat Ruba"},"contentHtml":"What’s more trending than ever in the ad tech industry are ad exchanges - connecting advertisers, publishers, agencies, and ad networks on a single platform. This blog post covers the What, Why, and How of ad exchanges. Read on to learn more.
\nLet’s start with the basics.
\nIn simple terms, an ad exchange is a virtual marketplace where advertisers and publishers buy and sell ad inventory through real-time auctions. Ad exchange platforms eliminate the need for advertisers and publishers to negotiate deals manually.
\n\nMoving on to another basic concept - ad exchanges are not the same as ad networks.
\nAn ad network is an intermediary between advertisers and publishers. It helps the two parties to buy and sell ad inventory based on different cost models like CPM, CPC, CPI, etc.
\nAn ad exchange directly connects advertisers and publishers without the need for an intermediary. While it ensures transparency for advertisers in that they can see the price the impressions are sold for, publishers are aware of where ads are displayed and their value.
\nAnother difference between ad networks and ad exchanges is that the latter uses a real-time bidding (RTB) system to run the auction for ad spaces (Read How ad exchanges work).
\nGood to know
\n\nAd exchanges connect demand-side platforms (DSP) and supply-side platforms (SSP). Advertisers on the demand side and publishers on the supply side buy and sell ad inventory on an ad exchange through DSPs and SSPs. You will learn more about this in a later section.
\nSo, what are the benefits of an ad exchange?
\n\nThere are many other advantages to ad exchanges apart from the fact that they eliminate manual intervention to buy and sell ad inventory.
\nLimitations of ad exchanges
\nAlthough there are more benefits of ad exchanges, there are also a few limitations. It is unlikely that premium ad slots are available for real-time bidding because they are mostly reserved for direct sales in ad exchanges. Thus, advertisers may end up settling for non-premium inventory.
\nLet’s dig a little deeper, shall we?
\n\nHere’s a simple explanation of how ad exchanges work with real-time bidding (RTB):
\nSounds simple, doesn’t it? Besides, this complex process occurs in no time, delivering results to both advertisers and publishers in the blink of an eye.
\nNow, let’s look at the top ad exchanges for advertisers and publishers.
\nBelow are the top five ad exchange companies in India and their features.
\nGoogle Ad Exchange
\nPopularly known as Google AdX and previously called DoubleClick Ad Exchange, Google Ad Exchange is a sub-product under Google Ad Manager. It offers premium demand and better control to publishers, and a large pool of impressions to advertisers via real-time bidding.
\nA little self-plug: GreedyGame AdX
\nGreedyGame AdX is a product built on Google Ad Manager. It offers a dashboard for granular insights, premium demand, and high fill rates and eCPMs. Being a Google channel partner, GreedyGame AdX also ensures 100% policy compliance and could be a publisher’s go-to monetization platform.
\nOpenX
\nAn optimized programmatic ad exchange with a real-time guaranteed (RTG) approach, OpenX ensures publishers and advertisers that impressions are sold for a fixed, fair price without the need for an auction.
\nMagnite
\nEarlier called Rubicon Project, Magnite started as a supply-side platform before becoming an ad exchange. It hosts many top publishers and premium advertisers and offers plenty of Programmatic Media Buying (PMP) deals.
\nPubMatic
\nMoPub
\nMoPub (now acquired by AppLovin) is a bundle of efficient tools for optimization, management, and reporting. It connects publishers to hundreds of buyers through DSPs and other buying platforms and offers high-grade demand. MobPub features are now unified with AppLovin’s monetization platform - MAX.
\nTo conclude, exchanges are clearly an efficient way for publishers to monetize their inventory and advertisers to grow their audience. The whole process takes place within seconds, transforming the way digital advertising is being carried out.
\nGreedyGame helped Alsumaria TV resolve limited ad serving on AdMob. We also increased their match rate from less than 1% to 80%.
\nAlsumaria TV resolved the challenges above through the solutions mentioned below.
\nAlsumaria TV opted for GreedyGame’s app consultation service - Plan A, where our experts identified the root cause of the problem - policy violations in ad placements.
\n\n\nPolicy violations caused AdMob to restrict ad serving for the Alsumaria TV app, resulting in decreased match rate. Our team discovered that incorrect ad placements were leading to policy violations and fixed the same. Being a Google channel partner, we also helped the app reclaim regular ad serving from Google AdMob, thus improving the match rate to up to 80%.
\n
\n\nApart from resolving the AdMob issues, we added more third-party open-bidding partners to diversify the revenue and improve the match rate. This boosted app monetization, and the ad revenue that had dropped to zero started growing.
\n
GreedyGame’s solutions to Alsumaria TV increased their weekly average revenue. The app started monetizing with AdMob and other open bidding partners that we added. Also, their match rate went up to 80%, followed by an improvement in the show rate.
\nHear it from our happy client:
\n\n\n-Petra Tawk, Team Alsumaria TV
\n
One of the popular buzzwords in the ad tech industry, header bidding, is something that every publisher must look out for. The fact that it has become the talk of the town drives us to write this blog post, addressing the most commonly asked questions about header bidding.
\nRead on to find the answers.
\nIt’s a dream come true for publishers to sell their ad inventory for the maximum ad revenue possible. Header bidding does exactly that.
\nHeader bidding is a programmatic advertising approach that allows publishers to auction their ad space to multiple ad networks, ad exchanges, or SSPs at the same time. The highest bidder gets to advertise on the ad slot. “How does this help publishers”, you ask? Publishers get a chance to increase their ad revenue by selling each impression at maximum value and the ad loading time is reduced owing to simultaneous bidding.
\nHere’s a pictorial representation of header bidding for a better understanding.
\n\nHere’s a simplified explanation of how header bidding works:
\n\nThis process involves
\n<a\nhref=\"https://headerbidding.co/header-bidding-wrappers/\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
header bidding wrappers\n\nand\n<a\nhref=\"https://headerbidding.co/prebid-adapter/\"\nrel=\"nofollow noreferrer\"\ntarget=\"_blank\"
\n\n\n
adapters\n\n. An adapter is a programmatic demand partner’s entity that helps connect with its\ndemand. A wrapper is a framework that holds all the adapter code in the <head>\nsection of the web page. Publishers can easily rely on a wrapper to set the rules\nfor an auction and manage advertisers.
\n\nHeader bidding is of two types: client-side and server-side. The auction is\nhandled on the publisher’s website or browser in the case of client-side header\nbidding. Whereas in the server-side, the auction happens on the ad server.
\nServer-side header bidding is more efficient because making changes to the server is easier than modifying website code whenever advertisers need to be added or removed.
\n\nOne of the reasons why header bidding was introduced is to have a system contrasting the waterfall setup - to overcome its limitations. Let’s learn more about the advantages of header bidding over the waterfall setup.
\nAlso called daisy-chaining, waterfall bidding follows a sequential system of ad networks/SSPs arranged based on historical data (the advertiser that has worked most with the publisher before is placed first). Say the publisher sets a floor price of $2, which means the winning bid must be at least $2. The ad request is passed on from one bidder to another until the impression is bought.
\nThe disadvantage of this approach is that buyers could be willing to pay more for the impression but the ad request never reaches them because the impression was already sold. Moreover, if there are no bidders, the floor price is continuously reduced until the inventory is bought. Either way, the publisher gets a substandard price for their inventory.
\nThis can be avoided with header bidding because the auctioning happens simultaneously for all the advertisers.
\nBelow are some other advantages of header bidding for publishers.
\nMaximized revenue with more demand: Multiple demand partners\nparticipate in the auction and may be further connected to DSPs. This means\nincreased competition in bidding and better chances for the publisher to sell\ntheir ad slot for the highest bid possible.
\nBetter control over advertisers: Header bidding enables\npublishers to choose which advertisers participate in the auction, even\nallowing them to prioritize one or more of them.
\nBetter ad quality: Advertisers will bid more for an ad slot\nif they need the publisher’s audience. This in turn means improved ad quality\nfor the publisher.
\nMaximum transparency: Even though many demand partners are\ninvolved in the auction, header bidding ensures transparency. Publishers can\naccess information about the sold inventory along with the bid-level data and\nother analytics.
\nAs much as it is advantageous, header bidding also has its downside.
\nComplex setup: Implementing header bidding is complicated\nbecause it involves choosing a wrapper, integrating codes, etc. Even though it\neases work for publishers, it still adds more responsibilities to their plate.
\n\nAdditional operations: Making changes to the code when adding\nor removing advertisers is an extra task and requires technical expertise.\nThis also results in increased costs.
\nMore latency: In client-side header bidding, the process of\nholding an auction - integrating the code, calling demand partners to bid,\nsecuring bids, and choosing the winner - can lead to page latency. However,\nthis issue can be avoided by implementing server-side header bidding.
\n\nHeader bidding for mobile applications is referred to as in-app header bidding. Both the programmatic advertising approaches are similar but with only one difference - a piece of code is embedded into the header section of a web page in web header bidding; in contrast in-app header bidding involves integrating an SDK into the app that will handle the auction.
\nBelow are some popular companies that offer header bidding.
\n\nRecently launched by The Trade Desk, OpenPath aims to eliminate inefficiencies in the programmatic setup by allowing advertisers to directly access publisher impressions without an intermediate SSP. This eliminates the cost of deploying an SSP for the publishers. You can get more information about OpenPath from The Trade Desk.
\nIf we missed answering some questions, reach out to us and we’ll try to help.
\nSmartphones are on the rise more than ever, creating bigger opportunities for app publishers to connect with their users. One method that has become extremely popular in recent times is push notifications.
\nPush notifications are pop-up messages that appear in the notification center of a smartphone. They’re sought-after because they're easily accessible, and users subscribe to them only when they’re looking for value. What makes a user engage with a push notification or swipe it away depends on several factors that you need to incorporate.
\nAn ideal push notification is three things:
\nApart from the above, push notifications must have an icon badge to indicate the number of notifications on the app. Moreover, segregating the content into title, body, and CTA provides more clarity. Adding images and rich media is a huge plus!
\nNow, what are the reasons to send push notifications? Let’s see.
\nPush notifications are powerful because they can be customized depending on user behavior, which is why they’re great for improving user engagement and retention. Analyzing user activity helps you decide what can keep them engaged with your app. It may be a promotional notification, latest news, or updates.
\nLet’s look at the best push notification strategies that can drive results by making the users subscribe.
\nFirst things first, take permission from the users to send them push notifications. This can be done through opt-in messages. However, there are two things to keep in mind:
\nFor example, if an item in the cart goes out of stock, ask the user to be notified through a push notification when it is back in stock.
\nUnderstanding a user’s activity on your app can help you create highly-relevant push notification messages. Did a user stop watching a soccer match mid-way? Did they read an entire article on your app? Prompt them to continue watching or subscribe to notifications for similar write-ups.
\nLaunch limited-period offers to keep your users engaged. But before you do this, you need to determine what can make the users return to your app - may be a specific offer, deal, or incentive. Besides, the chances of your promotions getting more results increase when you use push notifications. Launched something new or have an event coming up? Promote it through push notifications and reach the users directly.
\nIf you have an ecommerce business, it’s common to face a situation where users don’t go past the checkout page to make a purchase. Get them back using push notifications about an offer on the item or its availability. This is how push notifications can help you retarget your users.
\nAnother way you can take advantage of push notifications is by notifying about app updates. This is a great way to let users know that a better version of your app is available and they’re missing out on it. Now that you know what works and what’s allowed, let’s find out what you shouldn’t be doing with push notifications.
\nUsers may find push notifications disruptive because they appear when the app is not being used and may be accompanied by a sound or an alert. This may result in the user uninstalling your app. Thus, seek their permission to send such notifications.
\nHow often you send push notifications is a critical factor that decides their success. Sending them too frequently may irritate the user, while rarely sending them may not get the desired results. Find an optimal frequency that works in your favor.
\nIf you’re already using push notifications, it’s time that you start analyzing their performance with relevant statistics. Another thing that can benefit you is A/B testing, which can identify the best-performing strategies.
\nPlan your notifications around user benefits and not just your advantage. Users rarely engage with push notifications asking for ratings and feedback. Especially if they haven't been using your app lately, it’s a bad practice to ask for a rating.
\nUsers are on your app to fulfill a purpose. Sending them notifications about a completely different product or service can be a big turn-off because it’s not something they signed up for.
\nMake sure what you claim is what you offer because push notifications with misleading content are an easy way to lose users. Additionally, those leading to unintended downloads should be off-limits.
\nAll in all, push notifications are viable for increasing user engagement and retention for your app if done right. Understand your users, test before you finalize a strategy, and you’re good to go!
\nCan I monetize using push notifications?
\nYou can directly monetize with push notifications if you’re promoting your own in-app purchases or other offers. Indirect monetization happens when the notification leads to a page that has ads.
\nWhat is the best time to send push notifications?
\nThe best time to send push notifications depends on individual users. Analyze user statistics to identify the window when the users are willing to read and engage with your notifications.
\nAre push notifications better than emails?
\nPush notifications have a better click-through rate (CTR) than emails because they get higher visibility.
\nCan I use push notifications on websites?
\nYes, you can. Web push notifications are sent to users via a browser.
\nThe ultimate goal of every mobile app owner is to earn money. While many challenges are involved starting from designing to building the app, even the monetization journey is not a piece of cake. Everybody tells you the tips and tricks to help monetize your app better, but what are the things you shouldn’t be doing during the process? Let’s look at the answer to this question.
\nRead on to learn about all the don'ts of app monetization.
\nYou’re living in a bubble if you expect to start earning from your app without having a plan. Especially because mobile apps are becoming more prominent every day, it is important to have a monetization strategy in place to gain maximum revenue. In today’s age, in-app advertising is the most effective way of monetizing. Other app monetization strategies could be in-app purchases, sponsorships, the freemium model, etc., depending on various factors such as your target audience and budget.
\n\nOn the other hand, having a monetization strategy and not making the best use of it can be a huge hindrance. For instance, underutilizing your ad inventory in in-app advertising leads to lower fill rates and eCPMs and, in turn, decreased revenue.
\nRelying on a single monetization strategy is a big no! There is a reason why there are multiple methods available out there. Try them out before deciding what works the best for you. In fact, app publishers today even swear by hybrid strategies to increase their revenue and stay a step ahead in the game. Here are some examples for hybrid strategies:
\n\nWhile having a monetization strategy is a must, it is also necessary to identify the right time to monetize. If you have just launched, we recommend focusing on creating highly effective user acquisition campaigns. Next, take time to understand your users - will they opt for in-app purchases and premium subscriptions, what are their demographics, and other information that can help you curate a successful strategy. Besides, utilize the initial days to build a user experience that fosters user retention.
\nWhen opting for in-app advertising, you must be aware of the practices that can cause policy violations. A policy violation occurs when the ads don’t meet a set of pre-approved criteria in order to be shown on mobile apps. Ad networks may limit ad serving, and there are chances that the app will be taken down from the app stores if it does not adhere to the policies. To avoid this, keep yourself updated about the policies and ensure that your ad placements, formats, and content meet the policy guidelines.
\nWe can’t stress enough the importance of ad quality. What ads you’re showing and when you’re showing them should matter as much as ad revenue. By blocking competitor ads, you can avoid losing users to your competitors. Also, frequent ads, sensitive ads, disruptive ads - all these are not only bad monetization practices but also bad UX practices. As much as you worry about user experience in the initial days, do it even when you’re trying to monetize.
\nThe ads you show in gaming apps should be planned strategically. Placing ads in parts of the game that users might never explore, showing them abruptly during the game, and playing them too frequently are practices to strictly avoid.
\n\nOur ad revenue optimization platform - SDK X, is powered by the Smart Refresh feature that automatically finds the right refresh value for each ad unit. So no more hampered user experiences!
\n\nMaster the difference between showing offers and bombarding the users with offers. Especially with gaming apps, pushing too hard to sell may irritate the players and force them to abandon the game. Even if you retain them, they will get habituated to ignoring your offers, and that’s how easily you can lose an opportunity to monetize.
\nOblivion is a bad idea when it comes to competitor news. What are they up to, how are they monetizing, what is their strategy - find answers to these questions to stay on top of competitor updates. Always be aware of what others in your domain are doing, specifically for two reasons - to take inspiration and to enhance your monetization strategy.
\nAll said and done, there’s one more thing you should never do - to expect an immediate boost in earnings. Any strategy will bring results only gradually. So take your time in the process, and reach out to us for assistance!
\nBuilding and scaling an app involves a lot of challenges - choosing the right publishing forum, marketing the app, increasing the users, and many more complexities. Adding to this are policy violations that can result in your app being taken down from the app stores. The ads you show must adhere to certain ad policies, which, if not done, lead to critical policy violations. Like they say, you reap what you s(h)ow (pun intended).
\nSo here’s a complete list of all the mobile ad practices that could get your app a bad remark.
\nThese ads take up most of the screen space, leaving little room for the actual app content and no obvious way to dismiss them. Ideally, the ads must not cover more than 40% of the app screen. Here’s an example:
\n\n\nThere could be two types of violations here.
\nIn the example below, the app content is disguised as an ad for another app listing, which is a big no.
\n\n\nIt’s a bad practice to have ads that overlap the app content. For instance,
\nDisruptive ads are those that are displayed abruptly, resulting in inadvertent clicks. They could also cause impairing or interference with the usability of the device functions. Here are a few examples:
\n\nAds that are placed under misleading headers are termed mislabeled ads. This can happen in two ways:
\nThis is a policy violation specific to Google Ads where it is unalllowed to alter the Google Ads behavior in any way. Modified ad code may involve behavior such as resized ad frames to chop off a part of the ad, content shifts, expanded placements, etc.
\n\n\nUsers install your app for a purpose, and the purpose is destroyed if you try to integrate more ads than the actual content. For example, having multiple start or exit screens only to place ads could be a serious policy violation.
\n\n\nIt is not recommended for mobile apps to show multiple banners or video ads on the same screen at the same time. Additionally, mobile ads cannot promote multiple offers in a single placement.
\n\n\nSince interstitial ads are displayed in full screen, playing them abruptly can hamper the user experience. For instance, consider a gaming app. Playing interstitial ads in the middle of a game interrupts the user’s gaming experience. Furthermore, you must avoid having recurring interstitials. For example, users may find it annoying to see an ad between every screen navigation.
\n\nA little self-plug: With our ad revenue optimization platform - SDK X, you don’t have to worry about ads hampering the user experience. SDK X is enabled with the Smart Refresh feature, using which the platform automatically finds the right refresh value for each ad unit.
\nThis violation includes implementations such as placing borders around ads, adding flashy animations, or having arrows pointing to the ads. Similar practices to grab the users’ attention to the ads lead to a policy violation.
\n\nIf you violate any of the policies mentioned above, ad serving is restricted for your account. You may get a limited number of ads, and in some cases, your account may even be suspended.
\nNow that you know what you shouldn’t be doing with ads, here are a few things that you can do to avoid policy violations and improve the user experience.
\nCricFlix is an app for everything around cricket - live scores, IPL team rankings, world cricket news, etc. GreedyGame started working on optimizing the app in October 2021 with the aim of boosting app monetization and user acquisition.
\nIn 20 days, CricFlix went from a few hundred to more than 100,000 installs, with 10,000+ daily active users. Besides, the app was able to increase its revenue by 40% in three months.
\n\nIn contrast to the challenges, we provided solutions that helped CricFlix improve its user base, Daily Active Users (DAU), app store ranking, and ad revenue. Let’s see how.
\nCricFlix leveraged our expertise in the following areas to improve its user acquisition.
\n\n\n\nWe onboarded CricFlix to Google and Facebook Ads, and our ad experts provided end-to-end assistance in creating and running the best-performing campaigns that yielded quality users.
\n
\n\n\n\nThe hack was to find the right time to grow - the cricket season, and identify the right locations and demographics to run the ads. We helped CricFlix improve its user base with goal-based campaigns. By focusing on interest and behavior-based targeting, CricFlix saw evident growth in a short span of time.
\n
\n\nThe CricFlix app needed as much visibility as possible, which is where our affiliate partners played a vital role. We ran performance campaigns that mainly focused on Cost Per Install (CPI) campaigns to gain more installs. Additionally, we helped CricFlix reduce their CPI by connecting them with the right supply partners.
\n
\n\nGoogle Ads, Facebook Ads, and affiliate channels were the primary approaches to acquiring more users.
\n
\n\nThe CricFlix team also wanted to grow their app organically. Thus, ASO was put in place, mainly focusing on improving the Google Play Store ranking. Our ASO team helped CricFlix find the right keywords and optimize the app title, subtitle, description, screenshots, etc. With a personalized app store optimization strategy, CricFlix ranks in the top 100 cricket apps for the 50 most-searched keywords in India.
\n
\n\n\nWe pitched in our ad revenue optimization platform - SDK X to achieve maximized ad revenue. By integrating SDK X into the app, CricFlix got access to readily available ad formats, ad placements suggestions, premium demand, and the right refresh rates. It achieved better eCPMs and 100% fill rates, which resulted in an ad revenue increase of by 40%.
\n
All the combined efforts got CricFlix more than 100,000 installs in just 20 days (also a personal benchmark for GreedyGame). Not only that, it currently has over 10,000 daily active users and achieved a revenue increase of 40% in three months.
\n“We struggled with the user acquisition in the initial days. The GreedyGame team became our life saver. With their constant support and effort, we achieved one lakh installs in a short period, which was a memorable feat for the entire team of CricFlix. They also onboarded us to SDK X for revenue optimization. It’s extremely simple to use and we saw good results in a short span. “
\n\n\n-Siddhant Shukla, CricFlix Team
\n
It’s the age of mobile apps, and mobile advertising is on the rise. With the number of advertisers increasing by the day, many ad networks have come into existence, making it difficult for app publishers to choose the right one. There are too many factors to consider and too little time. Not just any ad network, you need one with specific features that can help you boost your ad revenue while retaining the user experience.
\nLet’s look at some things you must consider when choosing an ad network for your mobile app.
\nAlthough ad networks offer plenty of business models such as CPA, CPC, CPI, etc., as a publisher, the most effective model for you is Cost Per Mile or CPM. With CPM, publishers get paid a fixed amount for every 1000 impressions on an ad. Unlike other business models, CPM doesn’t depend on the actions of the app users. If an ad network offers only CPM but with a 100% fill rate, this means more revenue guaranteed.
\n\nOn another note, ad networks usually pay publishers on a net 10, 15, 30, or 60 basis, which means the net payment is made within 10, 15, 30, or 60 days of campaign completion. It depends on you to decide what payment model is most feasible.
\n\nThe number of advertisers on the ad network and their geolocations matter a great deal. If the ad network has a global reach, it means more demand for your inventory. And more demand means more revenue. Besides, there are increased chances of the ad network finding the right match for your ad space, ensuring that your inventory is always fully utilized.
\nYield optimization is the process of using existing data to increase ad revenue. This is done by deploying header bidding, native advertising, CPM flooring, determining the right ad placements, etc. Ad networks must provide support with yield optimization to achieve better eCPMs and fill rates.
\n\nAdditionally, most ad networks offer dedicated account managers who can simplify ad operations for you while resolving policy compliance issues. This eases the process of monetization, enabling you to focus more on building your app.
\nYou must integrate an ad network SDK with your app to start monetizing it. With the help of an SDK, publishers can run in-app ads by getting the right demand for their inventory and other helpful tools like analytics. It is essential that the process of integrating the SDK is simple and less time-consuming.
\nFurthermore, if the ad network is easy to set up and run, you can focus on improving your ad earnings rather than spending time getting the hang of it.
\n\nAs a publisher, you should be able to allow or disallow certain ad types. For\nexample, you may not want to show ads around sensitive topics such as religion\nand politics. You should also be able to block ads from specific advertisers, ad\nnetworks, etc. With better ad blocking controls, you can ensure that the user\nexperience is not hampered, which improves the lifetime value (LTV) of the app\nusers.
\nDon’t you like to explore your options before finalizing something? Do this when you’re shortlisting ad networks. Make sure it offers various ad formats - banner, interstitial, native, rich media ads, etc. This enables you to test different formats over a while to figure out which one gives you the maximum ad revenue.
\nGreedyGame’s ad revenue optimization platform - SDK X - offers multiple ready-to-use ad formats. Moreover, you can effortlessly switch between ad formats within the same placement to find the highest-earning ads.
\n\nThe ad network that you choose must essentially offer two types of reporting.\nFirst, is the real time ad metrics - the number of ad impressions, views, fill\nrate, CPMs, and overall revenue. Second is user-level insights. This includes\ninformation such as how many users are using the app every day, how many ads a\nuser is seeing per day, the overall revenue per user, etc. These metrics let you\ndive deeper into the app engagement, also helping you acquire users that last.
\nNow that you know what to look for in ad networks, here is a list of some popular ad networks that you can consider.
\nAdMob
\nAdMob by Google is one of the most popular and straightforward ad networks for mobile apps. It is easy-to-use, with a global reach and support for multiple ad formats. Also, it gives you the ability to link other ad networks for ad mediation, offers detailed insights about user activity, and allows you to choose ads with blocking controls.
\nGreedyGame
\nPremium advertiser network, account management, off-the-shelf ad formats, one-click ad integration, detailed insights - GreedyGame’s ad revenue optimization platform, SDK X, gives you all this and more. You can even connect your account to other ad networks to enable ad mediation and boost your ad earnings. A 15-day free trial version of SDK X is also available.
\nIronSource
\nIronSource caters to a wide range of app platforms including Android, iOS, and Unity. It has the largest in-app video ad network and supports interstitial, offerwall, rewarded video ads, etc. You can rely on it for in-app bidding, access to premium global demand, and ad mediation to maximize your earnings.
\nAppLovin
\nApart from bidders and ad networks, AppLovin offers global demand to increase your ARPDAU. Its automated workflows simplify app monetization for you. Also, you get real-time analytics and support for playable, skippable and non-skippable, rewarded video ads, and more.
\nFurthermore, you can go through the ad networks’ websites to gain more insights. Even take feedback from other publishers who have used the ad network that you’re eyeing. If the ad network that you choose hosts publishers and advertisers, consider signing up as both. This will not only help you monetize your app better but also grow its user base.
\nLaunching an app is no joke, as competition is fierce for all verticals. According to International Business Times, the App Store receives over 1,000 app submissions every day. Studying your competitors is essential when developing your overall app store optimization strategy. According to App Radar, a whopping 70% of mobile users utilize search to find new apps. Furthermore, 65% of all downloads occur directly after a search. App store search is quite evidently the most common method for discovering new apps.
\nWhat is App Store Optimization (ASO)?
\nApp Store Optimization, also referred to as ASO or App Store SEO, is the process of improving app visibility within the app stores and increasing app conversion rates. It is the process of optimizing a game or application, to maximize its visibility within the stores using Search (when users search) and Explore (when users browse), to extend traffic to listing, and to enhance conversion rate to get the utmost volume of organic downloads. The higher your app ranks in an app store's search results, the more visible it is to potential customers.
\nApp store optimization also requires a crucial understanding of your target customer base, including the keywords your potential customers are using to find apps similar to yours.
\nNo matter what percentage of app store optimization strategies you are taking, you would need good app store optimized content to have the users click on the final download button. The smallest but most thorough changes made on Appstore can make a clear impact on the app's ranking and its visibility in the store. ASO specialists and mobile marketers found that the majority of people find apps while browsing on the App Store or Google Play store. Which makes keywords, ASO descriptions, the title, etc. ranking factors of the app store optimization checklist.
\nThe concept behind App store optimization is simple. The higher you rank, the more exposure your app will have to potential new users. It is of prime importance to understand your users to use these insights while preparing your ASO content.
\nThe main objective behind optimizing your content is to increase listing traffic and organic downloads. To put it simply, App store optimization = traffic+conversion.
\nThe discovery of apps is directly related to the ratings of the app. For ratings to be high, the quality of the app is a deciding factor for the same, making it very important to optimize one's content.
\nAsking users to leave a kind review at the right time is also important. This also helps determine the pattern of how users are finding your app and engaging with it.
\nIn short, App store optimization(ASO) improves business and helps generate more downloads at a lower cost.
\nApple App Store and Google Play Store are the two main app stores. It is not optimal to prepare the same strategy for both the stores. Although keywords are primarily important for App store optimization in both stores, the valuation for each is done differently. It's important to master each store and its specificities so that you can optimize your apps and games and apps properly for each store.
\nRegardless of the app store you are working on, it is essential to follow a certain set of rules that comply with app store optimization in general.
\nLet us break down each factor that should be considered while doing Application Store Optimization (ASO).
\n1. Working on the right title for your app:
\nYour app title on Google Play Store can be 50 characters long and 30 characters on the Apple App Store. Using keywords in the app title that have the strongest ranking weight is the first step in app store optimization. Use words in your app title that are relevant to your app, that is easy to read, simple and unique.
\n2. Keyword research for your app:
\nPerforming research to identify the best fit keywords is the second step in app store optimization. To help you determine what keywords your app should be found with, the following aspects need to be considered:
\nNot all AI recommendations are bad. For your first set of keywords, various App Store Optimization tools are available. For example, App Radar provides tailored keyword suggestions.
\n3. Write your App Description:
\nFraming your app’s description is the third step in app store optimization. The app's description should focus on targeting the customer base. It should spur potential customers towards downloading the application.
\nEven with the 4000 character limit for your long description, keep in mind that you only have 252 characters before the rest of the description gets truncated with the \"More\" link. Keeping that in mind, keep your pitch short and sweet to make sure that the user knows your app is worth downloading.
\nKeep an eye out on word count to avoid keyword stuffing in case you plan on repeating keywords for the Google Play ASO, as it may lower your positions in search results. Make sure that the long description is within the 4000 character limit, is informative, easy to understand, clearly structured (bullet points, emojis), and includes keywords (especially with Google Play).
\n4. Prepare App Screenshots & Videos:
\nThe fourth step in app store optimization is to convince your users that are on your app page to download it. Screenshots and videos primarily play a huge role in conversion rate optimization.
\nScreenshots and Videos are great means to highlight your app's best features to someone who is yet to use your app. Depending on what works best for the app, some developers choose to use videos to just show the app, while others create a marketing video with captions and music.
\n5. Getting the right App Icon: A/B testing:
\nA/B testing is the fifth step in app store optimization. This is used to compare and test two options to analyze results. The visuals and creative assets need to be tested, to see which works better than the other. AB testing allows you to test two variants and see which option receives more clicks. Once you get this information, you can accordingly decide which colors or characters your users would prefer.
\nGoogle Play native A/B tool is a great tool to compare how different sets of icons and screenshots perform. Do not apply Google Playtest results to the App Store. Instead, run a Search Ads campaign to test current vs new screenshots.
\n6. App Listing and Localization:
\nLocalization is another important for app store optimization. This is the practice of adapting your app listing and visuals to appeal to target regions. Using existing metadata, keywords, or screenshots, you can translate them into other languages. This is done to give customers a more personalized experience. There are App Store Optimisation tools, localization, and translation services for the same.
\nDo not forget to translate CTAs in the screenshots when localizing your app page. In case you plan to cater to a local area or market, it is essential to modify the content as per the localized market. Changes in the communication of the brand, audience language, screenshot captioning, etc will need to be made so that it becomes easier to reach out to the local audience. Adoption and conversion of your app will boost, as more customers will be able to find the app in their native language.
\n7. App Ratings & Reviews:
\nThis is the final step in app store optimization. The better the rating, the higher the app ranks and its relevance in the app store. According to App Radar, 80% of mobile users read at least one review before downloading an app. Which makes it essential to respond to the review. Potential users like to see developers who care about user feedback and who take user feature requests into consideration.
\nApp users tend to leave reviews if they enjoy an app. Developers can encourage users to leave a review within the app itself through app plug-ins.
\nDeveloping a mobile app with the best possible features is definitely important for an app publisher. But, performing app store optimization is as important as development as this process allows developers to show their app to more people. The higher the impressions of the app, there is a higher chance of download.\nApp store optimization started way back in 2008 and it has been prolific ever since its inception. This strategy has helped several app publishers to increase their app’s download rate.\nSo, if you are an app publisher looking to up your user acquisition game, connect with our ASO experts who will help in optimizing your app.
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\n\nIn order to maximize the in-app ad revenues, it pays to have the best app monetization platform in place. With ample options out there the question is, how to choose the best one for your app? How do you make sure the chosen platform will give you the best advertisers and optimal ad revenue?
\nFinding the right choice of app monetization platforms is crucial for any publisher who is looking to monetize his/her app. With the right monetization platform, you will not bore users with monotonous ads and will be able to acquire new users. It must be noted that finding the right app monetization platform must be done before publishing the app, not after.
\nHow do you make sure a chosen platform will bring in the best advertisers and optimal revenue? It's beneficial to work with an app monetization platform with expertise and experience that's directly related to your app and what you're trying to accomplish.
\nHere are a few things to consider before choosing the right app monetization platform.
\nSome app monetization platforms are specific to perform while others may perform as a one-stop function. So depending on what the app’s needs are, platforms are chosen accordingly.
\nDifferent apps require different app monetization platforms according to their requirements. For eg; Some app monetization platforms would be better suited for games, having features that would fulfill the requirements/information the gaming app would need.
\nResearch successful competition of your app and their ad networks. Tools like MobileAction, App Tweak and App Annie allow you to see what ads competitors are running on their app, what their impressions are, and what ad platforms they are running on.
\nTo get the most revenue from your app, it is most essential to inculcate an app monetization platform that adheres best to your app's needs. App monetization platforms targeted at your needs will offer you the expertise to optimize revenue for your app.
\nIt is essential to integrate an ad exchange or ad network within your advertising supply chain, in order to truly access advertising demand at scale. Ad demand, along with various other marketing and advertising technologies, ultimately determines how advertisers reach their audience and at what cost. An ad network is a tech platform that serves as a broker between app publishers and advertisers. It acts as an intermediary that would efficiently sell inventory (a.k.a ad space) on the publisher's app to the advertisers.
\nMake sure you precisely know the networks and exchanges that your app monetization platform is connected with before you work with them.
\nWhile banner ads and interstitial ads may be easy to integrate into the app, more immersive and interactive ad formats have come to being, like native ads and rewarded video ads, which provide a much better user experience alongside higher ad rates. But one must be mindful before integrating these, Not every app monetization platform has to work well with these immersive ad formats.
\nChoose an app monetization platform that can support all ad formats that are currently on the app as well as ones you may be interested in leveraging in the future. It will prove fruitful to work with a platform that is constantly innovating, which helps to push forward towards new, interesting, and immersive formats as and when they become available.
\nDoes the ad server only offer client-side hosting, or do they offer server-to-server connections for more effective testing and tracking? API integrations are lighter and easier to integrate, but SDK integrations can be more robust and will allow you to callback on certain functions.
\nThere are apps that work with dozens of different ad sources, which would require them to integrate an ad mediation solution in place. Ad mediation is a technology that consolidates all demand sources and SDKs into one single source. It makes the app easier and lighter to use while increasing your traffic and helping you achieve your goals.
\nIt will also save you time by providing one dashboard to see all of your key advertising and ad revenue information, instead of logging into dozens of different systems each day to track progress.
\nThe financial stability of your app monetization platform has to be considered. It is always essential to know how long your partner has been in business and how much he can bring to the table. You do not want any unanticipated financial hiccups on the way.
\nThis is a very critical and crucial question every publisher must get to the bottom of. Without prior insight into how ads are displayed on the apps, it could lead to the app hosting poor quality ads, resulting in the dissatisfaction of both parties.\nIn most cases, ad networks or exchanges will determine what ads need to be shown for a set of users. This is done with the help of AI, where technology lends a hand in determining what ads to place where. But alas, this can get a little tricky as well. In situations where multiple brands want to advertise to your app users, the logical choice would be to have all of them compete in a real-time auction and then place the ad of the highest bidder. But it's not always as simple as that.
\nIn situations where there are multiple bidders on your ad space, many app monetization platforms use what's called the Waterfall technique to determine which ads to be shown. Under such a system, different advertising demand sources/ad networks are placed in sequential order. When the initial ad source has nothing to serve, the next option in this predetermined chain presents its claim. This method is commonly used by app monetization platforms but is not optimal for app publishers and developers since it can lead to latency, suboptimal ad fill rates, and lower per-impression prices for ads.
\nUser traction is an ongoing process for publishers. So why not acquire more users while monetizing? Some app monetization platforms help monetize your app through advertising and at the same time, also help you acquire more users while advertising. It's a win-win situation as it proves enormously useful for both parties.
\nIn a world of tech, time is money. If an opportunity to choose exists, choose an app monetization platform that provides customer support. Make sure details of support are mentioned before signing the contract. Also, make sure to check out peer reviews to see what other app publishers and developers have to say about the platform.
\nWe are stepping into 2022 and the ad tech industry is becoming even more competitive than before. The market is changing everyday with new app monetization platforms popping up. So, you have to make the right decision in choosing the app monetization platform for your app’s goals.
\nIf you are still dubious about choosing your app monetization platform, connect with our app monetization experts to understand the process that we follow.
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\n\nWith savvy online customers being interested in active conversation rather than passive promotion, native advertising is gaining traction. Gone are the days people passively get input from various media.
\nWhy? Because it gets results.
\nAccording to the Martech series, Native advertising is expected to leap up by a healthy rate of 3% in 2025 when compared to the global ad spend in the year 2021. This is a progressive growth sign for ad tech companies who are into the niche of Native advertising.
\nThose ads designed to match the feel and look of the media format it is published on are called native ads. Native advertising is found on various social media networks/feeds, shopping and food delivery apps. What sets them apart from other app monetization strategies is its key feature of exposing advertising content to the user in the most non-disruptive way possible.
\nTo understand the future of native advertising, we must delve into its past.
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\n\nAccording to the Business Line, global consumer spending in mobile apps reached a record $133 billion in 2021. This figure represents 20 percent year-over-year growth from 2020 when app stores generated $110 billion.
\nApp developers have seen the importance of strategizing the right monetization strategy, depending on the kind of app he/she owns. They must find ways to optimize and diversify their app monetization strategy to compete in a competitive market. So, it is important for publishers and developers to stay updated about the most popular app monetization strategies and what to expect in the future.
\nIn simple words, app monetization is the process of converting your app users into revenue. This is an incredibly important way for app developers to generate revenue, apart from funding. This makes it incredibly essential to understand it, given the number of time users spend on mobile apps every day. According to the 2017 U.S. Mobile App Report, Smartphone apps far exceed media consumption when compared against all other forms used by 50%.
\nDevelopers create apps with a variety of goals, such as user growth, increasing the engagement rate, and creating brand awareness but generating revenue is often a primary goal. However, some developers struggle to find effective ways to earn money through their apps. This is where app monetization strategies come in. It's crucial to take the time to make one that ensures that:
\nThe app generates growing revenue.
\nUsers and the user experience are kept relatively intact.
\nMany forget about the gravity of the second point. It's just as important to look at how mobile monetization affects the app experience as much as it is to maximize revenue.
\nFree apps have added leverage to garner more users from the very start. But it should be kept in mind that having a free app would involve strategizing the right monetization methods accordingly. Quality cannot be compromised by users, just because the app is free!
\nIn case yours is a free app, here are some in-app monetization methods you may want to consider instead of the less popular paid app approach.
\nWhile having a free app, in-app funding is integral for the app developer. In-app purchases can be of both kinds: consumables and non-consumables.
\nConsumables (pay every time): A consumable in-app purchase is a temporary or limited service that is made every time the user downloads it, such as a one-time service. An example is an in-game currency.
\nNon-consumables (one-time payment): These in-app purchases need to be purchased only once by users. Unlike one-time services, the service does not expire or decrease with use, such as new race tracks for a game app or paying to unlock a new game level.
\nThe important thing to keep in mind is that the app should be functional without the additional purchases; with the add-on services only enhancing the user experience.
\nThe perk of this business model is its free trial service feature. The idea for the company is to offer you a slimmed-down version of their app for free, to get the user hooked to the game or the app. To get access to the rest of their services, the user will have to pay a certain amount.
\nThe crucial part of inculcating this business model would be to strike the right balance between what's included in the free and premium versions. The goal is to tune users to upgrade the subscription, not to turn them off altogether.
\nThere exists a huge difference between in-app purchases and in-app subscriptions. In-app purchases are typically items, events, or content that perform as a bonus or reward. They do not constrain the user from experiencing the app. In-app subscriptions, on the other hand, offer users a very basic, slimmed-down version of the app.
\nAt this point, the question of inculcating which model would be more ideal for your app. According to Reuters Digital News Report from 2018, Depending on where your app is based, you could reasonably have about 20% of the population willing to pay for access to your content behind the in-app subscription.
\nIf the app is free, a subscription service can be implemented to monetize your mobile app. This enables the developer to offer a different experience to paying users.
\nAnother advantage of the subscription-based model is that it is easy to predict as there is a constant stream of revenue. In some cases, it can bring in revenues higher than from other strategies.\nSubscription models are increasingly becoming popular by the day, for the sole reason that App developers have realized that by subscribing, an engaged user is worth more than a single paid user. Netflix and Spotify are a few popular platforms that have adopted the monthly pay model.
\nAn excellent way to secure additional funding is by collaborating with potential app developers or businesses. Also known as Influencer marketing, sponsorships and partnerships are an effective means of app monetization.
\nBusinesses now notice the scope of mobile marketing and hence, are looking for opportunities. It's a win-win scenario for both parties as the app could be the perfect marketing opportunity for them, while secure funding goes a long way for the app developer. For example, if you have a cooking-learning app for vegetarians, you can work with partners that share those values - giving users a valuable recommendation while generating brand awareness.
\nOne way to approach investors is by offering them free marketing within your product. If you have a large user base or have built an audience in a particular niche, brands may be interested in using your mobile app to connect with their target audiences.
\nIt is the #1 source of revenue for app developers. Users understand that ads are a necessary source of revenue for app developers since the latter provide them with high-quality content- for free. What should be taken care of is showing users ads that may interest them which consequently, will make money. One must be careful how to integrate these into your app. By displaying the right kinds of ads (those that are valuable and relevant), you can earn good money, just as much as irrelevant ad content will result in a poor ROI. If ad content is completely irrelevant, you'll have a poor ROI from them, and waste screen space for the ads.
\nHere are some of the most popular types of ads you can use to monetize a mobile app:
\n\n\nThese continue to be highly effective in terms of helping publishers make money. Despite being on the lower end of eCPMs, banner ads have endured as the second-highest revenue-generating format across all regions Its ubiquitousness and extremely high impression rates make it a reliably strong monetizing format.
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\n\nThese are well-designed ads (after fully understanding your app users and how they use the apps), which although take up the entire page, come with an easy-to-find \"X\" button that allows people to exit shortly after it appears. Interstitials appear in between pages, stories, articles, levels, and so on. They can be of display or video format, and simply ask users to watch the screen for a few seconds (usually).
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\n\nInterstitials are potential solutions to counter the interference of banner ads with user activity. Since these ads occur between separate user flows, the name is interstitial.
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\n\nNative ads are those which are integrated seamlessly into the app. The ads match the overall feel of the app by taking a post template on the timeline. The trick is to make the native ad look and feel 'native' while providing a clear indication to the user at the same time that the content they land on is an advert. As you look closer, you'll see the \"Promoted by\" and \"Shop Now\" CTA, which indicates this is a sponsored native ad.
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\n\nBeing pioneers of app native advertising, GreedyGame has come up with SDK X, a revolutionary all-in-one ad revenue optimization platform developed with a vision to empower app publishers to maximize their app monetization capabilities.
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\n\nIt automates everything starting from the Ad Templates that can adapt App & Ad Content, finding the best combination of demand partner & Ad Format to serve the highest revenue ad based on the real-time bids & much more. SDK X enables app publishers to integrate these Native Ad Templates into the App without much effort.
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\n\nThese are ads that allow people to generate commission from other apps, products, and services by advertising them through your app. This method proves useful in converting when users trust the source.
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\n\nRewarded ads are popular as users spend a lot of time in the app, especially in the gaming category. In this scenario, users are offered a reward to engage with content. For this app monetization strategy to work, the content must be kept relevant to your user base.
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It’s 2021 and developers are not just relying on a single method of app monetization. There has been an increase in the number of developers adopting hybrid monetization strategies. Especially in a market that is changing quickly. The preference of app users is volatile. It’s very important to stay one step ahead!
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\n\nMobile app advertising refers to ads that are designed only for mobile devices. This is used by advertisers to promote brand information, news or offers. The ultimate goal of mobile advertising is to ensure continuous engagement with the users. Mobile advertising is the best bet for app publishers to generate a higher return on investment.
\nAccording to a survey by Statista, there are currently 6.4 billion smartphone users worldwide considering the global population is at 7.9 billion, that means a smartphone penetration of over 80 percent. Smartphone usage is expected to continue to increase in the coming years, breaching 7 billion in 2024 before rising further to 7.5 billion by 2026 which is the main reason why mobile app advertising is going to rule the ad tech industry.
\nStarting off with mobile app advertising might seem like a formidable task at first, but it really isn’t. An Ad network is essential for mobile app advertising. Ad exchange is an automated marketplace that allows publishers to sell their ad inventory in real time and advertisers to bid on and acquire it. Multiple ad networks are used to purchase and sell inventory.
\nTo offer the inventory for bids, the publisher uses a supply-side platform (SSP) to connect to the exchange. The ad exchange now selects the most interested bidders for that inventory based on visitor information acquired by the site's cookies.
\nEach app has a set of placeholders where ads are displayed, these are called ad units. An ad unit can have multiple formats based on where it appears on the app.
\nNow let us take a look at the different types of ad formats that are used to do mobile app advertising.
\nThese ads are designed to match the look and feel of the app it is published on are called native ads. Native ads are non-disruptive in nature, so they don’t hamper the user experience and make sure that the ads appear to be a part of the application.\nSo, Native Ad is the best ad format that you could be advertising in your\napplication.
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These are the ads that are spread over the entire screen and they appear during\nthe natural transitions of the app. These ads have a close button at the top right corner of the screen. You should not place interstitial ads between the main activities in your\napplication as they may bore your users as these ads are very intrusive in nature.
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Banner ads are displayed in the top or bottom of the screen, plunging to the screen for the duration of the user session and they might refresh automatically after a certain period of time. These are highly popular on mobile apps as they are very easy to implement for app monetization purposes.
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This is a new ad format that is coming up in the ad tech industry. These ads overlay the loading screen of the user once they minimize and reopen the app. These ads are rendered based on user experience so the users don’t find the ads very intrusive. App-open ads generally go along with the app’s branding which takes up 15% of the screen, so users won’t feel that they have navigated away from the app.
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Rewarded Video ads are the type of ads that people have to opt-in to view the ad to get a reward as an outcome. This is especially prevalent in scenarios where a user wants to unlock content such as level-ups, virtual coins, or premium content.
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Rewarded Interstitial ads are a type of incentivized ad format. These ads appear during natural transitions of the app offering rewards to the user. During the app transition, rewarded interstitials give you an intro screen that announces the reward and gives users a chance to opt-in. At any point during the experience, the user can decide to skip the ad or to opt-out of the ad.
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SDK X is an all-in-one ad revenue optimization platform that empowers the app publishers to maximize their app monetization capabilities. With its ML & AI capabilities, SDK X can help you find the best combination of Ad Format & demand partner for your app to generate the highest ad revenue based on real-time bids.
\nLet us take a look at how SDK X helps you with mobile app advertising:
\nIncrease the revenue of your existing ad formats without any difficulty by integrating SDK X with your app. You also get access to Google Ad Manager 360, an ad exchange platform to connect with other premium ad networks.
\nWith SDK X, perform A/B testing on ad formats, placements and demand partners to identify the best fit for your application. This means that you will always have the best ad formats at your disposal with the right demand partner at the right placement to ensure the maximum yield for your ads.
\nYou don’t have to hard code your ad templates for different devices. All you need to do is integrate SDK X with your application to choose your ad template from a wide range of adaptive templates that we offer and render ads on different devices without any difficulty.
\nWith SDK X you get complete control over ads so you can target the audience based on specific demographics. Analyse the performance of your ads based on crash reports, unfilled inventory and improve your ads.
\nSDK X is compliant with all the Google ad policies. So, you need not worry about policy violations.
\nMobile app monetization is a monotonous process. It has to be done precisely by app monetization experts if you are looking to generate revenue without any hassle. GreedyGame has a 360 degree approach when it comes to developing app monetization solutions. Having helped more than 1500+ app publishers to increase their ad revenue, our app experts know what works best for each app.
\nStart your app monetization journey now!
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\n\nToday developing a world-class app doesn’t assure success if the users don’t know the product exists. As of the first quarter of 2021, Android users could choose between 3.48 million apps in the Google play store and roughly 2.22 million apps in the Apple store.
\nWith the increasing number of apps available for download from app stores, app developers & publishers need a meticulous marketing strategy to stand out in today’s app market.
\nThis article will help you learn the necessary actions to improve your mobile user acquisition strategy using paid and organic marketing.
\nMobile App Marketing is about interacting with your users throughout the lifecycle- from when they first hear about your app to installing and becoming an active user. To have an effective mobile app marketing strategy, you must first understand what to communicate or what they want from your app.
\nMobile app marketing, when simplified, has three stages:
\nAwareness This stage is meant for building brand awareness and app visibility. Discovering who your target users are and how your target users find your mobile app. Below is a list of steps or strategies you can use during the awareness stage of your mobile app:
\nAwareness begins by identifying the key users specific to your app category. Developing your user persona helps you understand their values, demographics, background, mobile preferences, interests, and more.
\nIdentify and reach your target users through various channels where they frequently visit you. Doing so will help you reach and acquire users.
\nAcquisition is the first step in a user’s interaction with your app. How do you get them to download and install your app in the first place? The more rapidly your app gets downloaded, the higher it will rank in the App Store search results. Below is a list of strategies that can increase your app user acquisition.
\nApp Store Optimization (ASO) - Implement App Store optimization to improve your app store page to rank higher in search & explore results and convert at a higher rate. ASO depends on an array of factors, including title, description, keywords, and more.
\nPaid Marketing- Run performance base user acquisition campaigns to boost your number of installs and install rate. The primary objective is to promote your app to the most valuable users.
\nRetention means turning your app into a regular destination for your user. For keeping users engaged with your app, the user retention strategy acts as a secret ingredient. Mobile App retention also helps calculate the lifetime value of customers, which helps you gauge your marketing efforts. Below is a list of steps or strategies you can use to increase retention:
\nUse Push Notifications to increase your app retention rate. Statistics show that push notifications can improve your retention from 56% to 180%.
\nGiving users an incentive to use your app can also go a long way. Mobile-specific rewards, coupons, special promotions, and other offers will help drive conversions and encourage engagement.
\nApp Store Optimization, also known as Mobile App SEO, is a technique to get your app to the top of app store search results.
\nThe fundamental objective of ASO is to improve the visibility of your apps inside an app store search engine such as Google Play or Apple App Store. Your other goals, such as traffic to your app and downloads, can also be met by increasing impressions.
\nHere’s how you can implement ASO in 3 simple steps:
\nYour App title and description reflect the core value of your app and act as a differentiating factor. These areas must reflect the highest value keywords and user search behaviour.
\nYour app title needs to be unique and creative. In Apple App Store, your app title can be a maximum of 30 characters, while the Google Play store allows 50 characters.
\nNext is your app description. For both Apple and Android apps, your app description is like your website’s landing page. Therefore, your app’s description and page within the app store become a vital part of your App store optimization strategy.
\nWhen writing your app description, you should answer the following questions:
\nAs you write your app description, pay extra attention to keywords. It should include as many relevant keywords as possible (without stuffing) in the first 250 characters. Anything after this initial description requires a “read more” click from the potential customer.
\nThe app icon serves as the first visual impression to your users. Therefore your app icon design plays a significant role in attracting your target audience and getting more downloads.
\nIt is observed that people only spend 7 seconds deciding if they're going to download an app or not. And using a high-quality screenshot makes a significant impact on their decision-making process. App screenshots are the second most influential factor when it comes to convincing someone to download your app (second only to your App Rating).
\nYour app screenshot should be the exact representation of your app content. These screenshots should focus on your app's key benefits, including visual features that show how your app is more valuable than its competitors.
\nJust like in SEO, keywords also place an important role in ASO. Using the right keywords will help your customers to find your app on the app store more efficiently. Therefore researching the right keywords for your app is an essential step in ASO.
\nThe app description is the best place to use your keywords wisely. However, there's a fine line between optimizing your app description and stuffing it with keywords – the key is to make sure it reads well and makes sense for a person reading it, not just for the App Store algorithm. You can also optimize your package name with relevant keywords.
\nUse keywords with high traffic and a low to moderate number of apps will be best for your ASO. Analyze the top apps for each keyword to understand what people are looking for when searching for that term.
\nUniversal App Campaigns (UAC) is an ad type in Google Ads that automates user targeting and bidding process. Using UAC, you can advertise your app on some of Google's ad networks, including search, display, YouTube, and the Google Play Store.
\nUser App Campaigns generate more app installs and or drive in-app conversions. Google uses machine learning to identify your best-performing ads and show them to the most relevant users. Below is the list of steps to set up your UAC campaign:
\nOver the past few years, the necessity and value of app marketing have been paramount for a successful app.
\nMobile app marketing for user acquisition is a continuous process that can gradually result in long-term success.
\nThe user acquisition process can be intimidating. We can make this process a piece of cake for you. GreedyGame has worked with 1500+ apps, and we know what works best for each app category. Using our years of experience, we have helped app developers scale their user acquisition strategies.
\nStart your free consultation now!
\nFor more information:
\nRead related articles
\n\nWith over 3.2 billion smartphone users across the globe, the mobile app industry is experiencing tremendous growth.
\nIf you look around, every person’s eyes are glued to their mobile phone whether they are at work, home, on the drive, or even while eating. So what are they doing on their phones? Well, it’s not a surprise that around 88% of their mobile time is spent on apps.
\nAs Mobile app usage is increasing, the number of apps downloaded is also growing. Last year, there were more than 218 billion mobile app downloads. That’s roughly a 55% jump between 2016 and 2020.
\nThis global growth in App revenue and app installs opens new opportunities for app developers and publishers to build new apps. But the ultimate goal to develop an app is to monetize the app.
\nThis article will discuss how you can scale your app revenue using Google Ad Manager(AdX).
\nMaking money with the right app monetization strategy is the next critical step after developing an app. Various app monetization strategies exist, including paid apps, in-app purchases, advertising, and other options. But with the increase of free apps, in-app advertising has become a popular app monetization strategy.
\nIn-app advertising is a way for app developers to make money by serving ads within their apps. Mobile ads are served through a mobile ad network, a platform that connects developers and advertisers.
\n
In-app advertising brings a lot of advantages to app developers and publishers. Here are few key benefits of using in-app advertising:
\nGoogle Ad Manager(AdX) is one of the most popular advertising platforms available for app publishers.
\nGoogle AdX, formally known as DoubleClick Ad Exchange, is an ad exchange platform for publishers to sell their ad inventory to advertisers and agencies, including AdSense, Ad Exchange, and demand-side platforms, using real-time bidding technology.
\nIn Google AdX, ad spaces are used more efficiently across all inventory types (websites, mobile apps, videos, or games) due to a large set of advertisers and ad networks.
\nGoogle AdX can help you scale your app monetization. Using Google AdX over other advertising platforms has many advantages.
\nWith Google AdX, the publisher can access wider inventory types (website, mobile app, video, and games) for monetization. They get access to millions of advertisers and other third-party networks in real-time through Google’s demand with dynamic allocation. This increases the competition for ad inventories, which results in increased revenue per ad unit sold.
\nGoogle AdX provides ad services, which include mediation and fallback ads to enhance your ad revenue.
\nGoogle AdX is known for its granular control over who gets to see your ads or what type of ad formats you want to show on your app. With Google AdX, you can target based on the below dimensions:
\n
These granular targeting options give you more control and help you optimize your ad revenue.
\nUnderstanding your ad performance data is critical for creating highly engaging ads that drive profits. Google Ad Manager reporting provides detailed reports on user engagement, user behaviour, ad performance, and more.
\nGoogle AdX provides reports on ad requests, device category and geo-location that helps you to get an overview of your user base visiting your app. Track your user engagement by monitoring click-through rates (CTR) and ad viewability. Using these reports, you can fine-tune your ad formats and placements to scale up your ad revenue.
\nAccess reports like fill rates, eCPM, ad placement performance, or unfilled impressions to optimize your spendings and improve your revenue.
\nGoogle also provides reports on ad request discrepancies that notifies whether your ad inventories are utilized fully.
\n
Using these granular reports can help you make informed decisions to deliver the most effective ads to the most responsive users.
\nUnderstanding the importance of the right in-app advertising platform is an important component in scaling your mobile apps and games.
\nAnd if you’re interested in maximizing your ad revenue through in-app advertising, Google Ad Manager(AdX) is the best platform.
\nAt GreedyGame, our goal is to empower mobile app developers and publishers with services to boost their app monetization and growth. Being the Google Channel partner, GreedyGame can assist you in creating your Google Ad Manager account.
\nGreedyGame AdX Experts take care of your account operations, set up the monetization strategy based on your app category and performance, and resolve any policy violations for your app. Having worked with 2500+ apps, we have data-backed proven suggestions to help you identify the best performing ad placements, the right demand partners, set up mediation, and open bidding.
\nOur AdX Experts perform A/B testing with multiple ad formats and set up the right floor pricing to optimize your ad revenue.
\n","slug":"/resources/blog/how-google-adx-can-boost-your-app-revenue"},{"data":{"title":"Google AdMob Vs AdX: Which is a better monetization platform?","cover":"/blogs/google-admob-vs-adx-which-is-a-better-platform-for-app-monetization/SDK-Banner.jpg","date":"2021-09-07","tags":["ADMob","AdX","App Revenue","App Growth","App Monetization"],"category":["Monetize"],"excerpt":"The Mobile App industry has witnessed tremendous growth over the last couple of years. According to App Annie, it is expected that by the end of 2021, Mobile App revenue will increase around $582 billion, which is 48% more than the past few years.","description":"What is the difference between Google AdMob and Ad Exchange? This article will help you understand the difference and identify the best monetization platform for your app."},"contentHtml":"The Mobile App industry has witnessed tremendous growth over the last couple of years. According to App Annie, it is expected that by the end of 2021, Mobile App revenue will increase around $582 billion, which is 48% more than the past few years.
\nBut surprisingly, only the Top 1% of App publishers generate 93% of Ad revenue in the app ecosystem. So what differently are these publishers doing to monetize their app?
\nLet’s evaluate the two most popular monetization platforms i.e Google AdMob and Ad Exchange (AdX), and figure out the right platform that can scale your app revenue.
\nGoogle AdMob is a mobile ad network and monetization platform. Through this platform, publishers and developers connect with multiple ad networks through mediation & open bidding. It allows app developers to monetize their apps by enabling in-app advertising, and provides intelligent insights through Google Analytics.
\nGoogle Ad Exchange(AdX), formally known as DoubleClick Ad Exchange, is an ad exchange platform for large publishers with significant sales. It supports both Web and mobile apps & game inventories. Through Google AdX, publishers can sell their ad inventory to advertisers and agencies using real-time bidding technology. AdX provides more efficient usage of ad spaces using real-time auctions.
\nGoogle Ad Manager is an ad management platform enabling publishers to leverage multiple ad networks, including AdSense, Ad Exchange, and third-party networks.\nIn 2018, Google rebranded many of their products, including DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange that became Google Ad Manager.
\nNow that you have a basic understanding of AdMob and AdX, let's discuss the difference between these two platforms.
\nGoogle AdMob is a monetization platform for mobile applications. Publishers working with AdMob have access to Google demand source and third-party networks.
\nTo maximize publisher’s revenue, AdMob offers waterfall mediation and open bidding techniques. In the waterfall mediation technique, publishers can sometimes face a low fill rate and lower eCPM.
\nAdMob restricts publishers to target their ad spaces only based on geo locations.
\nGoogle Ad Exchange (AdX) is an exchange network. It offers real-time bidding on ad spaces to ad networks, including AdSense, agencies and demand-side platforms. Publishers working with Google AdX get access to a larger set of advertisers and other marketplaces using this exchange.
\nWith Google Ad Exchange, the publisher can access wider inventory types (website, mobile app, video and games) for monetization. This increases the competition for ad inventories, which results in increased revenue per ad unit sold.
\nGoogle Ad Exchange also provides granular targeting, including metrics like device category, inventory type and many more. Thus giving deeper control to publishers.
\nGoogle Ad Exchange offers real-time dashboards for better visualization, so publishers know the exact performance of their ad units.
\n
Setting up a Google Ad Manager account can be tricky. Since Google provides access to Ad Exchange only to larger publishers who meet the below criteria:
\nGreedyGame, the Google channel partner, can assist you with getting started with the Google Ad Manager account. Once your account gets approved, you'll have access to a global ad ecosystem with advanced functionality from Google Ad Manager and GreedyGame.
\nGreedyGame Experts will set up the Ad Manager child account for the publishers. You need to sign up for GreedyGame AdX Console and set up your account. AdX Console is seamlessly integrated with the publisher's Google Ad Manager account.\nTo avoid interruptions and seamless monetisation experience, our team performs audits and assists publishers in resolving issues like wrong in-app placements, inappropriate content and policy violations.
\nOur AdX Experts ensure your policy issues get resolved within hours so that you don't lose your revenue. Frequent Policy audits and Quality Assurance are also performed to avoid future policy strikes.\nWith GreedyGame AdX, publishers get access to real-time ad activity insights like ROI dashboards. Our AdX Experts manages the account operations and recommends proven monetization strategies based on app category and performance.
\n
Over the last few years, we have observed around a 60% rise in publishers using the AdX platform.
\nWhen are you Upgrading from AdMob to AdX? Join GreedyGame AdX and get access to premium advertiser demand and other advanced features.
\n\n","slug":"/resources/blog/google-admob-vs-adx-which-is-a-better-monetization-platform"},{"data":{"title":"Steps to follow for SDK X integration","description":"Improve your fill rates and eCPMs with our all-in-one platform, and increase your ad revenue with seamless integration of SDK. Experience hassle-free ad integration with SDK X in 3-simple steps.","cover":"/blogs/steps-to-follow-for-sdkx-integration/how-to-integrate-greedygame-sdkx.png","date":"2021-07-20","tags":["App Monetization"],"category":["Monetize"],"excerpt":"Experience hassle-free ad integration with SDK X.Improve your fill rates and eCPMs with our all-in-one platform, which helps you increase your ad revenue with seamless integration. Personalize your users’ experience with our customised ad templates. With our cross-format mediation, we help you increase revenue with programmatic demand, dynamic ad designs, native ads, smart refresh features, and much more."},"contentHtml":"Experience hassle-free ad integration with SDK X.
\nImprove your fill rates and eCPMs with our all-in-one platform, which helps you increase your ad revenue with seamless integration. Personalize your users’ experience with our customised ad templates. With our cross-format mediation, we help you increase revenue with programmatic demand, dynamic ad designs, native ads, smart refresh features, and much more.
\nLet’s get you started with SDK X. Follow this blog as we walk you through our 3 step (Sign-Up, Ad Units creation and Integration) onboarding process.
Click on the ‘Docs’ Button in the navigation bar -
\n
Introduced on April 27th, 2016, by the European Union(EU), General Data Protection Regulation is a data protection and privacy-centric law that became enforceable starting May 25th, 2018. The law aims to protect European citizens’ privacy, offering them complete control over their personal information.
\nThe 2019 incident of Cambridge Analytica-Facebook has brought more spotlight to GDPR, making it an essential step in protecting user privacy. The law holds controllers accountable for misusing user data and outlines punitive fines in Article 83. According to GDPR, a company may be liable to pay a fine of up to 20 million euros on infringement of principles related to personal information processing.
\nGDPR aims to give people more control over the personal information they share online. To make this possible, the law lists four fundamental aspects that you (app developers, data processors, or websites) must respect. The law aims to provide:
\nGDPR is serious about the privacy of app users and protects their rights thoroughly. This means you must revisit your app planning, development, and management efforts to ensure you comply with the guidelines in the law. Though the privacy law does not define a step-by-step process, it has outlined some general rules while developing and publishing a mobile app.
\nAccording to this law, you are directly responsible for the security of personal user data. The term ‘personal data’ refers to any information that identifies a person, including phone number, name, email address, username, location, and insights.
\nYou must endeavor to be more transparent and provide more control to the users. This includes changing how you acquire, store, transfer, and use data currently. You must do everything to enhance security and give users real-time access. At the same time, you must document the complete history of changes to personal data and encrypt transfers between the server and app mandatorily.
\nAs an app owner, you must incorporate the following guidelines in your app design to offer the users complete control over their personal data.
\nFurthermore, you must do the following to keep your app GDPR compliant.
\n\nAccording to Article 25 of the GDPR, Privacy by Design is a legal mandate. It is a concept that requires you to consider user privacy before starting to develop the app. Your app development initiatives should take steps to encourage user privacy from the outset rather than treating it as an afterthought.
\nEvery app owner must request users to provide their consent to collect, use, and transfer personal data. A user, while opting in, must clearly understand the terms and conditions of personal data collection and usage.
\nIf you are considering collecting user data in your mobile app, you must have an opt-in screen immediately after the app launches. The opt-in process should allow the user to consent to data collection, receive communication, and know where the data will be used.
\nFor example, if you want to track user activity through Google Analytics, you must inform the user about it. At the same time, the user must be able to easily opt out of future communications and request to delete personal information. Apps must have a dedicated page to allow users to opt out to be completely GDPR-compliant.
\nTo comply with GDPR, you must inform users about your privacy policy. The policy must be documented in simple language without jargon for a layman to understand. It should educate users about how you plan to manage and protect their personal data. Also, you must disclose your source of data collection and processing if you use a third-party solution.
\nYour privacy policy must include all the levels of assurances required for data protection and security laid down by the GDPR. Simultaneously, you must ensure that the agreements you sign with your data processing partners have essential clauses that guarantee that user information is safe at all times.
\nUnder GDPR, you are legally required to tell users how you use their personal data if asked. To make your app compliant, you must create a mechanism for users to place a Subject Access Request. Once you receive such a request from a user, you must respond to it within a month. If it is a complicated request, you can take up to three months to respond.
\nDeveloping a system for Subject Access Requests is essential to stay compliant in the long term, failing which you would be breaking the privacy law and landing yourself in legal trouble.
\nIf you use the services of an external data processor to analyze your app usage, you must disclose the fact explicitly. It would help if you were transparent with the users about data transfer and processing and, at the same time, sign a detailed data processing agreement.
\nA documented agreement with your data processors is mandatory to comply with GDPR. This means you must ensure all third parties and SDKs associated with your app comply with GDPR. You will be held accountable in the case of a security breach.
\nAs a data controller, you must notify all the users and supervisory authorities of a data breach within 72 hours. For this, you may have to continuously monitor your data, identify risks, and plug-in loopholes. You must have a policy to inform users and take the necessary steps to protect personal data if a breach occurs.
\nMobile apps must use SSL or HTTPS protocol for interaction with external parties. When your mobile app interacts with websites or web servers to transfer personal data such as username or password, an SSL or HTTPS protocol must be in place. Also, personal data sharing must be encrypted at all times.
\nData must be stored safely with appropriate encrypted backups to ensure that it is always secure. You must notify users about the tenure of this storage explicitly to give them control over their personal information.
\nAs per Article 30 of the GDPR, you must record all the data processing activities. You must maintain a detailed document of every byte of data you collect through the mobile app or with the help of a third party. The data should be stored in a secure and comprehensive log, including all the personal data collected, such as IP addresses, names, email addresses, etc.
\nAfter collecting this data, you should also justify to the user why you are collecting the data, where you will store it, and for how long.
\nApart from the steps above, you might need to appoint a data protection officer if you are a public authority or require large-scale monitoring, collection, or processing of personal data. If you are unsure how to get your app to adhere to GDPR guidelines, you can always contact experts who have developed and launched GDPR-compliant apps.
\nCPM stands for Cost-per-Mille, wherein \"Mille\" represents one thousand. Therefore it can be rightly said that CPM is an advertising payment model that suggests charging an advertiser for every 1,000 impressions of his ad inside mobile app publisher inventory.
\nCPM is the ad revenue generated per 1000 impressions. Ad revenue generated by a specific ad unit can be calculated with the help of CPM. Thus, CPM is the exact cost to the advertiser for a thousand hits. The higher the CPM, the larger profits a publisher makes.
\nEspecially when it comes to mobile, CPM can be very effective at calculating the estimated revenue of an advertisement inside an app. As users don't have to interact or click on the ad itself, this can help to generate revenue more easily.
\nCPM is the most common method for pricing mobile ads and the most popular among mobile app publishers because of its focus on impressions and not clicks, which benefits publishers and helps them increase their revenues massively.
\nThere are various ways of increasing your CPM, some of them are enlisted below:
\nTo put it simply ad networks are basically aggregators of demand and supply. How wisely you choose and use the ad network depends on you. An ad network helps in showing relevant ads to your users. There are various kinds of Ad networks which serve different kinds of purpose according to their capabilities.
\nTo suffice this with an example, a vertical ad network can help your product if you have a niche to offer the audience. On the other hand, an inventory specific ad network can offer unique solutions to a specific ad inventory.
\nAd Mediation agencies can help app publishers optimize their ad stack, improve your demands, open up your inventory to more bidders. Ad networks generally unite publishers and advertisers, and allocate ads on the basis of their own capabilities.
\nNow this is one thing which can make or break your whole CPM graph. Ad format is something that can also lead to higher or lower user retention. There are many kinds of Ad formats -
\nBanners- Permanent rectangular and square-shaped ad formats
\nInterstitial- These are the full page ads that occupy the full screen of users' devices. These generally lead to unpleasant user experience.
\nVideo Ads- These are short videos ads that are these days very popular. They are both intended (skippable) and compulsory (non-skippable).
\nNative Ads- The ads that blend into the content of the app without disrupting user experience are Native Ads. The look and feel of these Ads lead to higher user retention rates.
\nAd placements play a very important role in the user retention as well as CPM. Placing ads in a manner that is violative of the policies of your network can lead to policy issues. Also, if the ads are not placed strategically, they might lie around idle with no clicks. Which is why a mixture of different ad formats and sizes can fetch higher CPM.
\nThis is the most important point that the app publishers should never let go of. The ongoing trends and the reason behind those trends is something the publishers should always watch out for. Following trends can lead to higher traffic on the app which in turn will lead to higher CPM.
\nSEO is the most authentic organic technique of driving traffic. This can lead to the app going viral and eventually lead to higher visitors in the app.
\nLast but not the least, the content of the app makes a huge difference in the traffic. The features of the app also lead to attracting users and keeping them on the app for a long time. Unique and different features lead to higher CPM.
\n","slug":"/resources/blog/best-practices-to-increase-the-cpm"},{"data":{"title":"REAL-TIME BIDDING","cover":"/blogs/real-time-bidding/real-time-bidding.png","date":"2021-03-17","tags":["App Monetization"],"category":["Monetize"],"description":"Real-time bidding, is a process of valuing and bidding for an ad impression in real-time, where ad requests from the publisher are sent to an open exchange to get bids from buyers.","excerpt":"Real-time bidding, also called RTB, is a process of valuing and bidding for an ad impression in real-time, where ad requests from the publisher are sent to an open exchange (marketplace/platform which facilitates auction) to get bids from buyers. Every time, users load a web page, ad requests are sent out to exchanges. The number of ad requests varies from one publisher to another. Basically it is an online media marketplace involving the seller (publisher) and buyer (advertiser)."},"contentHtml":"A complete guide
\nMobile Real-time Bidding: Mobile RTB is the selling of mobile ad inventory in real-time. It has its own challenges. Firstly, mobile ad inventory refers to both web-based inventory and app-based inventory. These two follow a different set of protocols to run an RTB auction. Secondly, for app-based inventory, cookie tracking is not possible which makes targeting a challenge. Although, due to a rise in mobile users, the mobile advertising market is expanding rapidly.
\nIt involves a variety of moving parts, including:
\nA supply-side platform (SSP)
\nA demand-side platform (DSP)
\nAn ad exchange
\nAn as inventory
\nGetting started with the RTB process may sound complex but it is an easy process. The RTB process involves SSP (supply-side platforms), ad exchange, DSP (demand-side platform), publishers, & advertisers. The SSPs assist publishers in accessing the ad exchange and place their inventory to be sold, on an ad exchange. So, your job is to get on a good SSP to help you sell the impressions.
\nThere are certain basic requirements that should be met in order to make ad space available via ad exchanges. Once the following requirements are achieved, a publisher can immediately register with an SSP.
\nPage Views: Publishers with an acceptable number of page views are allowed to register for programmatic. Page view requirement varies depending upon the SSPs.
\nTarget Audience: Though it isn't necessary to have an audience, many SSPs prefer to take publishers who have built a specific audience base. It may be location-based, niche-based, etc. But, it pays to have a huge chunk of certain audience segments.
\nAvoid Fraudulent Content: Though this is understood, it is always best to have safe content that does not harm partner identity.
\nTraffic Referrals: As a publisher, you might be getting traffic from several sources including search engines, Google, Social Media, etc. But CPMs are higher for search engine traffic and direct referrals. SSPs may even reject you for having more than 70 or 80 percent social traffic.
\nIt is advised to look for SSPs that provide:
\nproper support and service.
\nAnalytics and optimization dashboard to track and control ad inventories.
\nStreamlined process -- Real-time bidding has changed the way ad impressions were sorted and placed. It automated the whole trade for publishers. The platforms check the relevance of the ad and match it with the defined parameters within the blink of an eye; thereby structuring the process.
\nBetter ad revenue and flexibility -- Based on real-time market demands, publishers can set minimum prices for impressions (floor prices). Since the ad impressions in RTB are thoroughly matched with the required criteria, it is less likely to make wrong decisions. This makes the entire advertising process much efficient, flexible, and faster.
\nOptimization -- You can track the earning real-time and optimize accordingly to increase your ad revenue. Unlike ad networks, RTB puts you in control. You know what's happening (if you're going with header bidding) completely.
\nTHINGS TO KEEP IN MIND WHILE CHOOSING A DSP
\nMake sure the DSP you choose meets the following criteria:
\nCross-device attribution
\nReporting and actionable insights
\nReach and scale
\nTransparency
\nObjectivity
\nCross-device attribution allows your campaigns to appeal to consumers using multiple devices and channels.
\nAs for reporting and actionable insights, you need to go with a DSP that provides you with both standard and customizable reporting. That way, you can act quickly on the marketing insights that you gain through ad performance.
\nBy considering the reach and scale of a DSP, you guarantee your company's ability to cast the widest net possible. That means looking for an advertising partner with global targeting capabilities.
\nTransparency represents another vital characteristic of a competent DSP. After all, you need to know exactly where your ad dollar is getting spent and the value of your media.
\nThe same goes for objectivity. You're in an industry where DSPs often sell their own media inventory. Talk about a conflict of interest!
\nIn many cases, looking for an independent and objective DSP remains the best route.
\nWhen compared with the more traditional forms of display advertising, real-time bidding offers loads of benefits. Some of those are mentioned below:
\nImproved inventory pricing: Publishers get to set a floor price for their inventory which they can change at any point. This benefits publishers to optimize the price of their specific ad units as per the demand. This allows publishers to extract the exact value for their inventory in real-time.
\nHandling remnant ad units: Remnant or unsold inventories is a concern for most publishers. Real-time bidding helps publishers get a fair price for remnant ad units by making them available at various auctions.
\nAd unit modifications: Publishers maintain control over their inventory. They can change the floor price, ad unit placements, and targeting options anytime at ad unit level. All of this helps with ad testing to get a better price by placing ads on sites.
\nBetter user experience: With real-time bidding, publishers can closely examine the response of users toward the ad placements. Using this data, publishers work on improving their user experience. Also, web cookies dropped by sites can further help to know more about these users. Moreover, this data can be shared with advertisers to run targeted campaigns.
\nQuick solutions: Everything about real-time bidding is so fast-paced that both publishers and advertisers get to see results instantly. This idea can be leveraged into improving the ad delivery process. For instance, publishers can monitor their most-viewed ad units and increase their floor price. Similarly, they can get details of low performing ad units and accordingly improve their quality.
\nMaximizes revenues through a highly competitive bidding process
\nHighly scalable -- offers one-stop access to a large number of demand sources
\nThe Smaato Publisher Platform (SPX) brings in actionable insights to further improve monetization
\nCost-effective -- allows advertisers to bid on only the most relevant, valuable users
\nOptimizes programmatic campaigns by providing dynamic targeting parameters and access to premium inventory
\nThe SDX allows advanced targeting and access to a global audience.
\nEven with all the benefits offered by real-time bidding, it still has some challenges that make it not as effective as it was designed to be. Here are some of those:
\nData leakage: GDPR, CCPA, and other similar laws convey that for a few geographical locations, the security of their users is the most important thing. Hence, this creates a challenge for publishers to decide whether to share user's data (for targeting purposes) or not. Another challenge is these laws differ in a way that it's getting difficult for publishers to understand whether they can store user data or not. If so, should they use it for targeting purposes or not?
\nNo guaranteed deal: Unlike programmatic guaranteed, real-time bidding solely depends on demand-and-supply rule. If there is demand for inventory, publishers will get a good price for it. And if the demand is less, there will be a decrease in ad earnings. Such complexity threatens the overall profit for publishers.
\nBrand safety: Publishers want to have control over advertisers placing ads on their sites in order to maintain the quality and safety of their site. Similarly, advertisers want to make sure their creatives are getting appropriate allocations on sites rather than going unnoticed. These concerns from publishers and advertisers can be resolved by including a third-party platform.
\nIn order for RTB to be able to expand, there are a few elements that both publishers and advertisers need to take into consideration:
\nIn order to see growth in RTB, both the seller and the buyer need to meet the minimum technical requirements for data safety, so that user security does not become a problem. Moreover, both parties should be subject to regular auditing of the data that is collected versus the amount of money spent on advertising.
\nUser data is initially generated by websites and stored by publishers. Hence, it becomes the publishers' responsibility to monitor its flow. Being transparent is one way to avoid any fraud with the data. If a publisher openly shares a part of their data (like cookie information) with advertisers via SSP and makes sure the advertisers are not involved in data fraud. Then there will be no confusion around data safety.
\nBad actors always seem to find workarounds for ad fraud prevention techniques. However, these frauds can be avoided simply by complying with the ad safety measures.
\nYes, RTB can effectively get you a fair price for your inventory. However, you as a publisher should know which part of your inventory is your gold mine. Carefully segment your inventory and take the premium part to the private marketplace for better profits.
\nToo many ads are seen to increase the page load time of websites. Also, running too many auctions at a time (RTB, header bidding, and exchange bidding) can result in users waiting longer to access the site. Hence, while running auctions, optimize your site for faster ad serving. However, ad tech is now well-equipped to help publishers with page loading optimization, one of such methods is lazy-loading. With lazy-loading, publishers can show ads to users when they are ready to see them. Hence, these ads don't load with the rest of the content allowing both content and ads optimal time to download on users' browsers.
\n","slug":"/resources/blog/real-time-bidding"},{"data":{"title":"TOP SUPPLY-SIDE PLATFORMS IN 2020","description":"A supply-side platform (SSP) is an advertising technology platform that helps publishers monetize their mobile apps by managing, selling and optimizing their available inventory.","cover":"/blogs/top-supply-side-platforms-in-2020/supply-side-platform.png","date":"2021-03-17","tags":["App Monetization"],"category":["Monetize"]},"contentHtml":"A supply-side platform (SSP) is an advertising technology (AdTech) platform that helps publishers monetize their websites and mobile apps by managing, selling and optimizing their available inventory (aka ad space).
\nSSPs are a key player in real-time bidding (RTB) media transactions, whereby publishers sell display, video and native ad space to advertisers on an impression-by-impression basis.
\nBasically SSP is a platform that helps publishers monetize and manage their inventory. We define an ad exchange as a platform that allows publishers and app developers to sell inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
\nSSP is a supply side platform that gathers many types of advertising demands for publishers. This includes demand from both traditional ad networks and ad exchanges which in turn interface with Demand Side Platforms (DSPs).The system analyzes the offer to ensure the target group guidelines coincide with the demand, before serving the ads. The SSP then bundles together all the offers before determining the highest bid and selecting the corresponding ad. They often use real-time bidding (RTB) to complete DSP transactions.
\n
Here are the top Supply Side Platforms:
\nBidstack is a public company headquartered in London. Bidstack empowers brands to place advertising into spaces that sit naturally within video games by designing contextually relevant ads that fit to the eastestics of the game and protect the gaming experience in the form of trackside banners, cityscape billboards, pitchside LED boards wand other native spaces within the virtual world.
\nHeadquartered in San Francisco, Chocolate is a global leader in programmatic digital video advertising. Chocolate Premium, is the world's first video SSP with 100% server-side auctions. With 7700+ websites & apps and 20+ billion impressions per month, Chocolate Premium is one of the leading video SSPs connecting premium brands with premium publishers.
\nMoPub, a Twitter company, provides monetization solutions for mobile app publishers and developers around the globe. Our flexible network mediation solution, leading mobile programmatic exchange, and years of expertise in mobile app advertising mean publishers trust us to help them maximize their ad revenue and control their user experience. MoPub connects mobile publishers with the demand that matters. Over 130 demand-side platforms (DSPs) can compete with mobile ad networks on MoPub Marketplace to drive the highest price for every ad impression.
\nAt AppNexus' seller-platform, publishers can reach hundreds of demand partners and sell their ad inventories by using open auctions or private auctions. Several publishers like Ouest France, Schibsted, Seattle Times, and many more, have integrated the AppNexus' SSP with their website and improved their website's ad revenue.
\nOffering various data-driven monetization solutions for publishers, the seller-side platform runs various ad campaigns such as CPM, CPC, CPA, and CPI campaigns for publishers across the globe. By accessing more than 230+ demand partners, publishers can make the most out of their ad impressions and increase their overall ad revenue.Minimum Traffic Requirement -- 3M+ Monthly Page views.
\n360 Polaris is a revolutionary ad monetization platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.
\nVYADD s.r.o. is a programmatic platform for mobile advertisers and publishers. The company has been operating on the mobile market since 2017 and has the Head office in Prague, Czech Republic. VYADD s.r.o offers programmatic solutions (Open RTB integration, eCPM model and XML integration for push traffic, CPC model) while currently keeping focus on the growth of its own SSP and RTB marketplace.
\nFyber is a global technology company, developing a next generation monetization platform for mobile publishers that combines proprietary technologies and expertise in mediation, RTB, video and audience segmentation to create holistic solutions that shape the future of the app economy.
\nGlispa is a mobile ad tech company dedicated to empowering our partners with sophisticated solutions that make it simple for agencies and brands to connect with target audiences and for publishers to monetize their apps.
\nMintegral is a leading global mobile advertising platform driven by AI technology and full-stack programmatic products that provide user acquisition, monetization, and creative solutions for mobile app publishers worldwide.
\nSupply-side platform lets publishers manage multiple ad networks with a single SDK integration, making the entire app monetization process much simpler.The main goal is to sell inventory for the highest possible price, thereby maximizing your profits and optimizing the process.
\nWith the Supply side platform, publishers can manage their entire strategy through just one platform.
\nMost of the SSPs help you reach a 99% fill rate globally.
\nSupply side platforms help to make the process fast and efficient for publishers; rather than going to advertisers directly, you can rely on SSPs to do this and fill all the inventory.
\nCentralized dashboard which gives you a clear overview of all your ad revenues, and to execute your ad monetization strategy it also provides analytics and other tools to manage and optimize your ad revenue.
\nTo make the most of multiple demand sources a publisher would need to hire additional resources to manage the waterfall since ad networks might be integrated through S2S, RTB or SDK mediation but with SSP all this is managed at their end to make optimizing multiple demand sources by simply moving them up or down on the dashboard.
\nSome supply side platforms now even offer ad format optimization through insights on how they can place their ad units better to get better CTRs and hence better CPMs.
\nBrands today constantly ask for new tools such as fraud detection, viewability. With an SSP on board, it becomes their responsibility to constantly update the latest tools to ensure a game publisher is never losing out on revenues.
\nWe started GreedyGame to help app publishers generate more revenue through better ads. Over the years, we've realized it not the lack of high-paying ads but the right recipe for ad monetization that prevents publishers from attaining their goals. Since then, we've worked with developers hand-in-hand understanding how we can bridge this knowledge gap and make the process simple for publishers.
\nA revolutionary all-in-one ad revenue optimization platform developed with a vision to empower the app publishers to maximize their app monetization capabilities. With its ML & AI capabilities, SDK X automates everything starting from the Ad Templates that can adapt App & Ad Content, finding the best combination of demand partner & Ad Format to serve the highest revenue ad based on the real-time bids & much more.
\nSDK X enables app publishers to integrate these Native Ad Templates into the App without much effort. The platform is equipped with the functionality of adding Native Ad Templates behind any Banner or Interstitial Ad Formats.
\nSDK -- X is enabled with the auto-pilot feature that manages the priority of each Ad Format within the waterfall so the publisher always gets the highest eCPMs and Fill Rates for each placement. The Cross-Format Mediation between multiple Ad Formats for the same placement maximizes competition and yields the highest earning ads.
\nIts AI-Enabled engine does the heavy lifting of designing & testing the Ad Templates. The App publishers can now focus on monetizing their apps and skip the hassle of designing and testing Ad templates. The template designs adapt to ratio-maintained scaling of the ad unit & different android devices to ensure the ads always render beautifully. The Ad Template's CTA button automatically fetches the same color as the content of the ad giving it a Native look & feel, thus enhancing the CTR of such ads.
\nThe platform is equipped with the functionality of automatically placing these Native Ad formats behind any other Ad formats like -- banner or Interstitial. This, in turn, increases the Ad revenue and fetches maximum results with minimum effort.
\nOur ML-based optimization engine automates the Mediation between Demand Partners. The platform's intelligent bid comparison engine configures the best combination of partner and format to serve the highest revenue ad based on real-time bids. Publishers can choose from a list of 10+ Native Demand Partners.
\nSmart Refresh Feature of SDK X automates the entire cycle of configuring audience cohorts, conducting multiple A/B testing, analyzing the results, tweaking the tests & repeat the process till you get the right refresh value for each ad unit. This ensures that app publishers make maximum revenue with minimum effort.
\n
Fast and easy to integrate with the app.
\nCompliant with Google policies and GDPR, COPPA & CCPA regulations.
\nMaximize revenue on remnant unfilled inventory.
\n24×7 Dedicated account management support to manage all the daily ad ops challenges.
\nSDK X is the world's first AI-enabled ad unit recommendation and creation engine for the implementation of Native Ads. It has already helped a lot of app publishers to increase their AdMob revenue.
\nSports category apps usually see a surge of 2 Million+ DAUs whenever there is any match. SDK X is built with the capability of handling this sudden surge of ad requests and configure multiple demand partners. Usually, Sports category apps have seen a 2X increase in ARPDAU.
\nDating category apps have seen a 50% increase in Ad revenue. Generally, these apps have fewer DAUs but it has shown better eCPMs.
\nTools category apps have increased their Ad revenues by 25%. Along with this, eCPMs have increased by 60% yielding great results for them.
\nGaming category app publishers have increased their Ad revenue by 30%.
\nMaleo, Southeast Asia’s renowned gaming app developer, was looking for an ad network that could help them monetize their in-game inventory. Monetization for Maleo had to be one in such a way that it could facilitate and deliver in-game brand ads at the same time keeping the user experience pleasant keeping in mind the user retention.
\nMaleo integrated GreedyGame’s SDK to implement native ads within the game. These ads blended into the game environment without hampering the game play and user experience.
\nThe other unique features of GreedyGame’s SDK like Mediation between Ad formats, one step integration, information logs with a lot of data, fluid ad templates make SDK the first choice of App Developers who want to monetize their apps in the most optimum manner.
\nThis resulted in the additional revenue generation 30% month-on-month. Also, the app registered 0% user drop post integration of the SDK.
\nSpeaking of association with GreedyGame, Mr. Ayub, CEO, Maleo said, “ Integrating greedygame into our game is definitely one of the best decisions we have made in a long time. The process isn’t as easy as showing a banner on the screen, but the GG team made the whole process rather easy, and worth it! Our users are actually happy with the native ads (no kidding, they love to make a story with the ads while playing the game). Statistically, we don’t see even the slightest drop in the number of users and play time and the best thing is we are getting around a 30% bump in our overall revenue which is amazing. One can have a hard time getting this kind of bump with annoying ads.”
\nABOUT MALEO
\nMaleo operates the most popular Bus Simulator Indonesia game, providing the real experience of being a bus driver with the authentic flavor of Indonesian roadways and places. With high-quality, detailed graphics and advanced features like saved data, multi-player convoys, the game is a hot favorite in Indonesia with over 50 Million downloads.
\nABOUT GREEDYGAME
\nGreedyGame is a native-ad platform which helps game developers /publishers earn money through in-game ads without disrupting user experience and retention. Through our solutions developers get an opportunity to monetize their in-game assets, while consumers enjoy the game even more without any interference in their game play.
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