How GreedyGame enabled effective app monetization strategies For Gallery, eCPM increased by 30%

Gallery app is a simple yet advanced tool to view, manage and organize different file formats of images and videos without an internet connection. Aadhya Wingspire released the app on June 25, 2021, with features such as multiple images and video sharing, volume control, managed brightness, an editing suite and an in-built video player functionality. The app has 1M+ million users worldwide, 4.2 ratings and 2.77K reviews on Playstore.

The challenge

The Gallery team associated with GreedyGame Media to monetize their app more efficiently, increase eCPM and grow the revenue. Also, they wanted us to do backfilling for their unsold ad inventory and improve Gallery's existing fill rate.

The Solution

Our programmatic advertising experts at GreedyGame thoroughly investigated the Gallery team’s challenges and visions. We then did a core analysis to determine which of our solutions is a good fit for their requirement. As the outcome of the review, we deployed our SDK X- Ad revenue optimization solution into the Gallery app, providing the following app with the following resolutions:

Growth in eCPM

By integrating SDK X into the Gallery app, we opened up their inventory to be shown across multiple demand partners for real-time bidding. Further, with the backfilling approach, we helped this app to grow eCPM by 30%.

Revenue growth

We optimized demand partners for Gallery app, allowing them to create highly relevant ad units. Our team, based on their thorough analysis, equipped the Gallery’s publisher with valuable ads performance datasets for engagement-oriented ad planning. Together with these strategies, their app generated 45% more revenue in 30 days.

The outcome

1. eCPM increased by 30%.
2. App revenue increased by 45%.

Client Experience

Gallery team has had a cherishing experience with GreedyGame and our Ad revenue optimization solution- SDK X. Here’s what they have to say about us:

“We collaborated with GreedyGame because of their approach of integrating modern-day advertising technologies into compact solutions, and we are glad to have made this decision. Their solution- SDK X, helped us monetize our app better, thereby increasing the eCPM!”