SUCCESS STORIES | Plan A
Increased the Ad Revenue by 40% with just one app update
With the help of Plan A experts, MindYourLogic was able to identify new placements for rewarded video and implementation changes for banner ads to increase revenue.
MindYourLogic
App Name
1,000,000+
Installs
Mumbai
Location
Problem
MindYourLogic wanted to increase revenue for its game – 'Mr. Detective'. They knew their current revenue distribution was lower through banner ads and rewarded video but did not know what more could be done.
Solution
Plan A experts compared the placement strategy and ad unit performance for Mr. Detective with games from the same genre across the Play Store. Mr. Detective has become their most successful app till date.
40%
Overall App Performance Revenue
75%
Banner Performance Revenue
130%
CPM
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